04/13/2023
Move over Insta & Pinterest, there’s a new kid on the block.
Lemon8, the sister product of ByteDance’s TikTok, is a video and photo-based app and powerful social platform that empowers creators and businesses to monetize their content and connect with their audience in meaningful ways.
The app is catching fire in app stores with hundreds of thousands of downloads in the US, over 17 million downloads globally, and as of writing this, is #34 on Top Apps Ranking since entering the US market in February 2023 (only a month ago!).
What’s more interesting, Creators are becoming the ad.
Does this mean your brand needs to jump on the platform, maybe.
Does this mean your brand needs to start thinking strategically about the platform, absolutely.
We’ve given Lemon8 a 30-day test run, here’s some of the top features that it stand out:
✔️ Pay-per-view option for exclusive content
✔️ Live streaming capabilities for real-time engagement
✔️ Ability to easily create and sell digital products
✔️ Customizable landing pages for branding and promotion
✔️ Advanced analytics to track engagement and revenue
Here's how advertisers can take advantage of the platform:
✔️ Access to a diverse audience of engaged and passionate users
✔️ Options to sponsor content and reach new audiences
✔️ Advanced targeting features to reach specific demographics and interests
The biggest risk of course is the elephant in the room: will TikTok get banned in the US?
If you're the kind of marketer who’s an early adopter, we highly recommend starting the process of strategically exploring Lemon8. Emerging social media platforms present the greatest opportunity to diversify channel approach, acquire new customers, achieve low CPM’s and drive significant ROI!
💡 Think Facebook Ads in 2012 or TikTok Ads in 2021.
If you're looking for an agency partner to help explore Lemon8 or uncover new opportunities across social media, drop us a line.
