Frost-Johnson and Associates is a healthcare technology, medical device and IT marketing consulting firm, experienced in strategic marketing and business development in direct, eCommerce and OEM channels, domestic and global. Whether a large market entry or a single marketing project, we can:
- Expand your product’s market and market share by
creating new channels to more easily and cost-effectively
sell your products and services
- Reduce your time-to-market by adding experienced, short-
term expertise to your internal team
- Enhance your product development by strengthening
provider or payer perspectives
- Increase your qualified sales leads by ensuring that you
have the right message, the right audience, and the right
frequency
Beth Frost-Johnson, President, founded Frost-Johnson & Associates in 2088. Prior to founding Frost-Johnson and Associates in 2008, she served as Senior VP-Strategic Marketing for Merge Healthcare, a publicly traded radiology software firm, where she launched the most successful eCommerce channel in the radiology industry, growing annual revenues for a single software application from $200k to $7.5 million in four years. A serial entrepreneur, Beth was a founding member with three physicians of a disease management technology start-up company focusing on the payer market, serving as Chief Operating Officer, which was successfully divested to Click4Care after five years. Beth acquired keen insight into physician practice when she served as Vice President of Business Development for Milwaukee Medical Clinic, a large Multispecialty Group Practice system where she was responsible for developing and managing all new lines of business, including an Ambulatory Surgical Center, Sports Medicine and Occupational Medicine Programs, and the first Walk-In Clinics in the state of Wisconsin. The clinic and its multiple entities were acquired by Aurora Healthcare, the largest integrated delivery network in Wisconsin. She developed her hospital expertise when she served as VP-Marketing and Public Affairs at a six-hospital multi-hospital system, Ministry Healthcare.
