05/21/2026
If I told you these photos were from my first headshots 10 years ago this week, would you believe me?
Well it’s true!
People always ask me when my entrepreneurship journey started.
And I always kind of shrug because… I feel like I’ve been an entrepreneur since I graduated college at 22 and started my first business as a wedding videographer two weeks after I graduated.
I’ve always had a side hustle. I’ve always done my own thing.
The last time I had a “clock in / clock out” job was 2018.
Ever since then it’s been clients, consulting, marketing strategy… and now I’m back in my videography era too.
There were slow seasons (hello, COVID). There are still parts of running a business I’m not naturally great at. But I’ve learned a lot.
And I’ve learned this: a 9–5 just isn’t my life path. My brain has made that very clear.
So if you’re in your “should I go for it?” era… here are a few of my 8-years-in lessons:
Pivoting isn’t failure. It’s the job.
Your offer, your audience, your content, your positioning — it’s all going to evolve.
Visibility is a skill. Memorability is the strategy.
Being “good” isn’t enough if nobody knows you exist. The people who win long-term are the people who show up consistently and give people something to remember.
Your offer has to feel like a “no-brainer.”
The easiest selling I’ve ever done was when the offer was so clear and so valuable that it removed hesitation.
Being everywhere works… when it’s systemized.
You don’t need to post on every platform every day. You need a repeatable way to show up where it counts.
Professionalism gets you hired. Personality gets you re-hired (and referred).
People want results, yes — but they also want to work with someone they actually enjoy.
People underestimate how long this takes.
The “overnight success” is usually 5–10 years of showing up
Also: I weirdly love business development. I love networking. I love meeting new people. Some folks love retainer clients— I love the novelty of new projects.
And somehow… I always figure it out. I feel like a cat with nine lives.
If you’re building something right now and it feels slow: you’re not failing. You’re in the part that most people quit.
