Pocket Hercules

Pocket Hercules Independent Hybrid Agency: Advertising + PR + Branding

In the wake of a global pandemic, the worldwide supply chain was entirely shaken, andcustomers who relied on reliability...
05/21/2026

In the wake of a global pandemic, the worldwide supply chain was entirely shaken, and
customers who relied on reliability were left stranded. Unless, of course, Gemstar was their
manufacturer.

To help transform this challenger brand into a major player, PH branded Gemstar as the face of dependability and rigor with the “Trust for the Long Haul” campaign.

The confident, innovative messaging was the result of extensive qualitative research, including customer and distributor interviews.

Read more about our work with Gemstar: https://ow.ly/rseZ50YViL8

Spring means it’s almost Rapala billboard season. In honor of it, here are some of last year's boards to get the spirit ...
05/14/2026

Spring means it’s almost Rapala billboard season. In honor of it, here are some of last year's boards to get the spirit going.

If you’ve ever come across one of these on your way to the lake, you’re welcome for the
chuckle.

May 4th, but make it CASE.
05/07/2026

May 4th, but make it CASE.

05/07/2026

From working with a real fighting bull to literally plowing through a record-breaking snowstorm, PH art director Jeff Terwilliger has gone to extreme lengths to get the shot.

In our latest blog, Jeff digs from his well of stories to share behind-the-scenes of three of his
favorite campaigns he’s ever worked on, and each is more badass than the last.

Read the full story: https://ow.ly/sogU50YVijO

Even sterile processing departments crave a little spice here and there. That must be why we saw so many key purchasing ...
04/23/2026

Even sterile processing departments crave a little spice here and there.

That must be why we saw so many key purchasing agents in hospital sterile processing departments hang these postcards up on their cubicle walls.

Engaging, artistic, and memorable designs–that’s how you become an industry icon.

See more of PH’s work for Key Surgical: https://ow.ly/zJ2N50YynXT

Plenty of marketing teams will say their work “brought smiles” to the faces of their customer base, but we can actually ...
04/16/2026

Plenty of marketing teams will say their work “brought smiles” to the faces of their customer base, but we can actually prove it.

Our 2017 campaign for Delta Dental literally captured the smiles of thousands of consumers. The campaign, which included having current and potential customers send a “Smilie” to someone they care about, resulted in 3X traffic to the website and a 100% increase in sales.

See more from the “Power of Smile” campaign: https://ow.ly/lFfY50YynVO

You can print as many stickers as you want, but they’ll only end up on a hard hat if they’re as badass as these. Picture...
04/09/2026

You can print as many stickers as you want, but they’ll only end up on a hard hat if they’re as badass as these.

Pictured: A variety of stickers made by Pocket Hercules for Maxim Crane Works, one of the leading providers of full-service lifting solutions in the United States.

04/02/2026

They say if you have a great idea, you gotta fight for it.

“A Lure Worth Fighting For” for Rapala Fishing Lures, 2013.

https://ow.ly/Rzp850Yynwl

04/01/2026

Sixteen years ago today, we helped Pearl Izumi put the new 4D Chamois on Uranus, the harshest environment in the entire solar system.

April Fool's Day 2010. It feels a light year away and yet, it still hits.

Throwing it back to our time supporting socials and catalog development for eyebobs. Known as the glasses choice that’s ...
03/26/2026

Throwing it back to our time supporting socials and catalog development for eyebobs.

Known as the glasses choice that’s the perfect balance of unique and chic, eyebobs' social strategy blended UGC lifestyle content with polished product-as-hero posts to grow an online community and infuse personality into its social presence.

https://pockethercules.com/works/eyebobs/

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