Social Indoor

08/24/2026

A business can change a lot in 30+ years. The vision behind it doesn’t have to.

A big thank you to Bryon and the entire Leaders List Show team for sitting down with our Founder & CEO, Tony Jacobson and giving him the opportunity to share a little more of the story behind Social Indoor.

What started as an unconventional idea more than three decades ago has grown into a nationwide network, but so much of what built the business in the first place still holds true today: strong relationships, local market knowledge, creative thinking and a willingness to adapt.

We’re proud of what Tony continues to build at Social Indoor, and even more excited about where we’re headed next!

Give the full episode a listen below! 👇

A business model does not have to start with sophisticated technology, massive capital, or a perfectly mapped growth strategy.

Sometimes it starts by finding value where everyone else sees empty space.

In this episode of The Leaders List Show, Tony Jacobson, CEO and Founder of Social Indoor, shares how an unconventional restroom advertising concept evolved into a nationwide franchise built around relationships, local market knowledge, and creative dealmaking.

The conversation gets into something every CEO should think about: how a business moves from a good local idea to a model other people can successfully operate.

There are lessons here on building partnerships before you have scale, using barter to create value when resources are limited, developing a franchise model without losing the strength of local relationships, and staying adaptable as the market changes around you.

For leaders building something they want to scale, this episode is a useful look at what growth can actually require behind the scenes.

Watch the full episode of The Leaders List Show:
https://www.youtube.com/watch?v=UPPNILUvcGw

06/16/2026

Most ads follow people around the internet. Ours meet them in the room.

Social Indoor reaches consumers where they're already spending time — gyms, restaurants, sports bars, golf courses, and more. And with targeting capabilities that go well beyond what's in this carousel, you're not just buying screens. You're buying the right moment.

Here are six to start with. Swipe through to see each one in action.

Curious what targeting makes sense for your next campaign? Drop a comment or send us a message.

06/12/2026

To every Minnesotan heading to the lake this weekend: you've earned it. And if you happen to catch our screens at your favorite summer destination, know we're just as happy to be there as you are.

🌊 Venues pictured/picture credits:

06/08/2026

Someone browsing Porsches isn't necessarily buying one. Digital calls that intent.

Tony calls it a dream.

Our founder wrote about where OOH wins and why context still beats cookies. Worth the read.

Link below. 🔗
https://oohtoday.com/digital-knows-what-you-browse-it-doesnt-know-who-you-are/

06/04/2026

Dog people own homes, too.

And when they're dropping off their pup on a Tuesday morning, they're already thinking about the weekend to-do list. The leaky gutter. The roof they've been putting off since 2022.

Then they look up and see Hedrick Construction staring back at them.

Funny how that works...🐾

If you're a local business looking to reach the right people in the right moment — you know where to find us.

05/21/2026

we understood the assignment 🪩✨

thanks Spotify for the inspo

05/18/2026

She's at the vanity. He's at the urinal. Two rooms. Two audiences. Two brands that knew exactly where to find them.

Last week we showed you what gender-specific indoor advertising looks like in the wild.

Here's the data behind why it works — and why no other medium can replicate it.

05/17/2026

On Thursday we showed you the women's restroom.

Today — same concept, different room, different gender.

Liquid I.V. wanted active men who care about what they put in their body. We put their ad above the urinal at the gym — where he's literally mid-workout, already thinking about recovery and hydration.

People recall restroom ads 60–78% longer than other ad formats because there's nothing else competing for their attention.

Right person. Right mindset. Right moment.

Every day your ad isn't here, someone else's is. Think about that.

05/14/2026

Most ads interrupt. This one just... fits.

Casa Azul reached exactly the right person, at exactly the right moment — without fighting an algorithm for 3 seconds of attention.

That's what indoor advertising does differently.

Would your brand's message land better here than in a social feed?

If so, let's chat.

05/05/2026

Most unavoidable space in the venue? You betcha. 👀