06/27/2019
NOW is the TIME TO SHIFT your ad budget from offline to online advertising.
When it comes to advertising there's 5 important things you need to do for success:
#1) Create an Irresistible Offer
#2) Put your offer in front of your best prospects
#3) Make it easy for prospects to take action
#4) Track and analyze your results
#5) Optimize the campaign to improve results
Online advertising makes 2 through 5 far easier because you get REAL DATA on who is clicking your ads, the length of time they watch your video, and much much more data you can use to optimize your campaigns. Offline advertising gives you little to no data.
Another HUGE BENEFIT of online advertising is there's no long term commitment. You can start running ads for your business for as little as $10 a day. You can run little 5 day "test campaigns" for $50, and if it doesn't work, you can simply turn it off and try another offer.
With most print ad campaigns you need to commit thousands of dollars and months of running a campaign even if you don't know if it will work or not.
Which would you choose with a $1,000 monthly ad budget?
A) Create one Ad and hope it works as you sign the 6 Month contract to run the ad for $1,000 a month?
Or...
B) Come up with 5 different ad campaigns, different offers, different headlines, and other variables you can test, then run $100 to $200 "test campaigns" to find the one that brings you the best results?
Well, if you choose "B" here's your Gold Star! As DJ Khalid says... "You smart!" lol
If you need some help creating your ONLINE ADVERTISING STRATEGY message me for a No Cost Strategy Planning Session.
News Digital Advertising in the US is Finally Bigger Than Print and Television Kurt Wagner | Recode February 20, 2019 It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses li...