ER Marketing

ER Marketing Still Building. This year, ER Marketing celebrates 25 years of marketing for brands that build.

Since 2001, we've helped manufacturers, distributors and dealers strengthen their brands, connect with customers and grow their businesses. We’re a B2B marketing agency that builds brands, strategies, relationships and opportunities. Day in and day out, ER Marketing puts in a hard day’s work so our clients can grow businesses to their full potential. When we say we understand how to help clients in the agriculture and building products and materials industries, we mean it.

Your AI strategy might not be the problem.Your product data might be.Before manufacturers jump into customer-facing AI t...
09/03/2026

Your AI strategy might not be the problem.

Your product data might be.

Before manufacturers jump into customer-facing AI tools, there’s some less exciting, but much more important, work to do first.

Our latest Navigate the Channel blog lays out a practical sequence for implementing AI strategically, from internal efficiencies to data infrastructure, channel handoffs and customer-facing tools.

Read it here: https://bit.ly/4hKtTDc

Want more? Subscribe to the Navigate the Channel Newsletter and get our latest blogs, news and insights straight to your inbox: https://bit.ly/4gvZc2j

Everybody’s using AI. Far fewer companies have changed how their marketing actually works because of it.So, are building...
08/24/2026

Everybody’s using AI. Far fewer companies have changed how their marketing actually works because of it.

So, are building products marketers behind? Not exactly.

Our latest blog takes a look at where AI adoption really stands in 2026 and where the biggest opportunities are now.

Read it here: https://bit.ly/4zuUkCY

Want more? Subscribe to the Navigate the Channel Newsletter and get our latest blogs, news and insights straight to your inbox: https://bit.ly/4xYyx5h

The homes were beautiful. But beyond the impressive finishes, we started noticing some real patterns across the KC Artis...
08/19/2026

The homes were beautiful. But beyond the impressive finishes, we started noticing some real patterns across the KC Artisan Home Tour.

From natural wood and dramatic lighting to wellness spaces, indoor/outdoor living and highly personalized entertaining areas, we rounded up the 10 trends that stood out most.

Take a look, then read the full blog for more of what we saw and why it matters for building products. https://bit.ly/4giYgy9


Parade of Homes - Greater Kansas City Grace & Nell Homes J.S. Robinson Fine Homes Koehler Building Co, Inc. Owen Homes LLC Starr Homes LLC Walker Custom Homes LLC

Nobody wants the most memorable part of the trade show to be the post-show recap.Measure what matters, and those meeting...
08/17/2026

Nobody wants the most memorable part of the trade show to be the post-show recap.

Measure what matters, and those meetings become a whole lot easier.

Read more: https://bit.ly/44SJAQU

08/14/2026

Ai4 did not help Elton’s obsession with AI.

After three days surrounded by the latest in artificial intelligence, these were the five ideas he brought home:

1. Use the AI you’re selling.
2. Clean data still matters. A lot.
3. The build-or-buy question isn’t settled.
4. Keep human agency in the loop.
5. Don’t automate the soul out of the work.

That last one may be the biggest.

AI can make us faster and more capable, but the real value comes when we use it as a tool to learn, think and do better work, not as a replacement for those things.

Which takeaway do you agree with most? Which one would you push back on?

Every August comes with a supply list.Some people need binders. We need browser tabs we're emotionally attached to and a...
08/12/2026

Every August comes with a supply list.

Some people need binders. We need browser tabs we're emotionally attached to and a laptop battery willing to cooperate for one more client presentation.

Take a look at what's on each department's supply list this year.

08/03/2026

Turns out our toughest client has been in the office this whole time...

It's us.

What happened to the leads we generated six months ago? If you can't connect those leads to specs, quotes, or sales, you...
07/28/2026

What happened to the leads we generated six months ago? If you can't connect those leads to specs, quotes, or sales, you're missing the metric that matters most.

Can you answer the six-month question?

Check out the full breakdown here: https://bit.ly/4hA3ho7

We're celebrating three work anniversaries today at ER Marketing! 🎉A big thank you to Maggie, Julianne, and Paige for th...
07/24/2026

We're celebrating three work anniversaries today at ER Marketing! 🎉
A big thank you to Maggie, Julianne, and Paige for their hard work, commitment, and the role they play in helping our team and clients succeed.

We partnered with COMET Industries to develop the C-Suite ecosystem from concept to launch. Through branding, messaging,...
07/14/2026

We partnered with COMET Industries to develop the C-Suite ecosystem from concept to launch. Through branding, messaging, and a coordinated go-to-market strategy, we helped introduce C-Suite, Cinq, Cinq Edge, and RailNet to the rail industry and position COMET for continued growth.

Here's a look at the creative thinking behind the brand and how it came to life.

Address

6005 Johnson Drive
Mission, KS
66202

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18164711400

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