Peak Insights

04/10/2024

JUST ANNOUNCED: Politico shares our new name, our team expansion and new service offerings!

“POLLING FIRM REBRANDS: Moore Information Group, the polling firm run by Erik Iverson, has expanded and rebranded as Peak Insights. Jeff Glassburner, who ran Sen. Scott’s (R-S.C.) Iowa operation for his presidential campaign, is joining Peak Insights’ D.C. office, along with Sam Lancaster, who will be based in a new Atlanta office and will run the firm’s voter contact, voter identification and modeling programs. Larry Jacobs and Tamara Wisinski Wynn are joining the firm from Ipsos.”

Check out the full write up here: https://lnkd.in/dWTqyfk
POLITICO

04/10/2024

We are excited to share some big news – Moore Information Group will be taking on a new name: Peak Insights.

Bob Moore has been retired for several years now, but the company he founded forty-three years ago is reaching new heights, expanding our team and forging new paths in the world of public opinion research. This decision to refresh the brand stems from our relentless commitment to growth, innovation and top-tier client service. A new name just feels right as a reflection of where we’ve been and where we plan to go as a company. Take a look at our new website (www.PeakInsights.com), and in the coming days, we’ll be rolling out announcements on our social media channels about new members of our team and new services for our clients.

Don’t worry – our business operations, client service and talented team will continue to provide the same expert public opinion research and strategic advice that you’ve all come to know and trust. We want to express our sincerest appreciation for your loyalty and support. Your satisfaction with our work and faith in our team are the reason we are embarking on this latest journey.

Thank you for being part of our continued growth and success. We are excited and grateful and can’t wait to put our expert research services to work for you.

Peak Insights offers a full suite of public opinion research methodologies and analytical tools to clients in a vast array of industries.

02/06/2023

Post-mortems of the midterms concluded that the GOP underperformed in 2022. It’s difficult to argue that we didn’t. But at the end of the day, after the...

12/11/2020

MIG's Hans Kaiser and Erik Iverson join host Jim O'Brien on his podcast The Political Life.

From campaigns to capitols and everywhere in between - a podcast about the people whose lives are immersed in the political world, and how they got there. Politicians, lobbyists, pollsters, and business people. If they're on the show, they're living the political life.

11/11/2020

Moore Information Group Goes 6 for 6 in U.S. Senate Contests, Including Two Rated as “Toss Ups”

(Missoula, Mont.) Moore Information Group went a perfect 6 for 6 in United States Senate races in 2020, including winning two races (Sen. Susan Collins and Sen. Steve Daines) rated “toss ups” by The Cook Political Report and helping Tommy Tuberville knock off Senator Doug Jones, a huge boost to the effort to keep the Senate in GOP hands. Our Senate candidates this cycle spanned the country from East to West and included three of the most high profile and expensive campaigns: Susan Collins (ME), Steve Daines (MT) and Senator-elect Tommy Tuberville (AL). MIG clients Cynthia Lummis (WY), Dan Sullivan (AK) and Jim Risch (ID) also won impressive Senate victories on Election Night.

“In a unique and historic election year, we provided our clients with accurate data and crucial messaging that helped win tough races all over the country,” said Erik Iverson, MIG President and Managing Partner. “We’re honored to have been a part of helping these great candidates win some of the most high-profile elections of 2020.”

Combined, MIG helped to elect or reelect 14 members of the U.S. House of Representatives, 6 U.S. Senators, 1 Governor and numerous state legislators in three states (CA, GA and WA).
In the House of Representatives, MIG was fortunate to have played a part in the success of several hard-fought targeted seats, including incumbents Don Young (AK-AL), Matt Rosendale (MT-AL) and Jaime Herrera Beutler (WA-03), in addition to IE campaigns in FL-15, NM-02 and PA-10. We are optimistic about two other hotly contested House races we worked on, both of which show the GOP candidates leading at the time of this release (David Valadao, CA-21 and Burgess Owens, UT-04).

Below is a list of the winning campaigns MIG was involved in:

Candidate Committees
Tommy Tuberville (AL-U.S. Senate)
*Don Young (AK-AL)
Dan Sullivan (AK-U.S. Senate)
Paul Gosar (AZ-04)
*David Valadao (CA-21)
Jordan Cunningham (CA-AD 35)
Tom Lackey (CA-AD 36)
Steven Choi (CA-AD 68)
Doug Lamborn (CO-05)
Jim Risch (ID-U.S. Senate)
Susan Collins (ME-U.S. Senate)
Steve Daines (MT-U.S. Senate)
Matt Rosendale (MT-AL) Greg Gianforte (MT - Governor)
Troy Downing (MT - Auditor)
Austin Knudsen (MT - Attorney General)
Elsie Arntzen (MT-Sup. of Public Instruction)
Jim Jordan (OH-04)
Warren Davidson (OH-08)
Cliff Bentz (OR-02)
Kevin Cole (Mayor, City of Pearland, TX)
Jaime Herrera Beutler (WA-03)
Dan Newhouse (WA-04)
Cathy McMorris Rodgers (WA-05)
Kim Wyman (WA - Secretary of State)
Cynthia Lummis (WY - U.S. Senate)

Committees/IE Campaigns
California Republican Assembly Caucus
California Republican Senate Caucus
Congressional Leadership Fund
House Freedom Action Committee
National Republican Congressional Committee
National Republican Senatorial Committee

*Candidate leading in unofficial results at the time of this release

06/03/2020

Moore Information Group Clients Go 5 for 5 in Montana Republican Primary Races.

(Missoula, Mont.) Moore Information Group congratulates all of its winning clients in last night’s GOP Primary in Montana:

o Steve Daines, U.S. Senate
o Greg Gianforte, Governor
o Matt Rosendale, U.S. House of Representatives
o Austin Knudsen, Attorney General
o Troy Downing, Auditor

"Moore Information Group polling, messaging and research has guided every successful statewide Republican candidate in Montana for the last 30 years,” said Erik Iverson, President and Managing Partner of Moore Information Group. “Last night saw historic turnout in Montana’s primary election and our clients were again armed with spot on data and winning messages.”

Congratulations to our candidates and their teams. On to November!

Moore Information Group
503.221.3100 Portland
406.317.1662 Missoula
720.728.0408 Denver
410.216.9856 D.C.

www.mooreinformationgroup.com

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Moore Information Group
Founded as Moore Information in 1981 by Bob Moore, Moore Information Group is a premier source of reliable and highly accurate public opinion research and is one of the most widely respected research and strategic analysis firms in the United States. Moore Information Group offers uncompromised, exacting, and innovative expertise in the areas of project management, research design, data collection, data analysis, messaging, and strategic recommendations.

01/24/2019

Always a pleasure to talk Montana politics with Aaron Flint.

Listen to Erik Iverson Interview On MT Talks by Moore Information on

01/22/2019

Release: Moore Information Continues Record of Success in Alaska -

05/17/2018

Congratulations to Brad Little on winning the Idaho GOP gubernatorial primary. Moore Information is proud to be part of the team that helped Little win a hotly contested primary, and look forward to a victory in the November general election.

Idaho 2018 primary election: Republican governor's race. Lt. Gov. Brad Little had roughly two out of every five votes. The third-generation Emmett sheep rancher has held a position in the Statehouse since 2001.