Spiker Communications

12/31/2021

The year is new. Each day is new.
May they be filled with all that you are working towards.
Happy New Year!

11/11/2021

Thank You, Veterans

06/28/2021

What a great retreat with amazing people!

06/04/2021

From travel, real estate, ski resorts, private clubs and hospitality, we craft and reignite brands t

06/04/2021

12/24/2020

Wishing you a happy and safe Christmas!

11/25/2020

Happy Thanksgiving

11/13/2020

Most everyone has a favorite cause they truly believe in and support. For Spiker Communications, it’s Special Olympics Montana. We began working with Special Olympics Montana in 2002, and Chris Spiker has served on their Board of Directors since 2013. 2020 was their 50th anniversary and they needed something special to distribute to their major donors and prospects for this momentous anniversary. We proposed a 50th Anniversary perfect-bound book featuring athlete photos from the past 50 years, and 50 memorable Special Olympics Montana “Influencers” from the past 50 years and their musings about their inspiration and involvement with SOMT. This book is inserted into a gold envelope with a gold 50th sticker and will be hand delivered to the 50 “Influencers” and major donors as a thank you for their involvement with Special Olympics Montana.

11/03/2020

On location shooting exciting new technology!

08/27/2020

It's Show & Tell, Not Tell & Show

The Facts
Today, 81% of Americans have been convinced to purchase a service or product by watching a brand’s video. 72% would rather use video to learn about a product or service. If you are in the “Tell and Show” business, and I see a lot of those videos currently airing, you need to switch up your video strategy and messaging. It’s been called “Show & Tell” since you were in Kindergarten, and it’s time to resort back to those days of showing and then telling the story​.

Spiker Insights
Humans are emotional, story-driven individuals that love to be emotionally stimulated. Laughter, excitement and curiosity are all evoked from videos, or as I like to call them “Films.” Even though video has been around for decades, there has never been more demand for video by consumers than what we see today. The problem is that much of what we see is terrible and boring − just drone footage flying over the property without any explanation. The power of video is to entertain and inform. If a picture is worth a thousand words, then a good video is worth 1.8 million words.

A couple of quick facts on the strength of a good, professional video:

1. Four times as many people would rather watch a good video than read.
2. Viewers recall over 90% more of a message after watching a video than reading − so knock off the videos with no announcer.
3. Embedding video on landing pages can increase conversion by up to 80%.
4. Video content is 40 times more likely to get shared.

08/20/2020

𝗬𝗼𝘂 𝗥𝗲𝗺𝗮𝗶𝗻 𝗕𝗲𝗵𝗶𝗻𝗱 𝗧𝗵𝗲 𝗧𝗶𝗺𝗲𝘀

𝗧𝗵𝗲 𝗙𝗮𝗰𝘁𝘀
Recent research studies report that half of all U.S. websites are over three years old and are so slow-loading that they’re turning people off from even looking at them. And Smart Phones can’t even link in to many of them these days. And then there is the out-of-date content that won’t impress anybody reading it, not even your mother. Patience runs very thin in today’s “I Want It Now” mentality, with Amazon and others promising product delivery by this afternoon. And people also expect your content to be up to date, available on their phone, and featuring information on what you are marketing.

𝗦𝗽𝗶𝗸𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀
When your clients and prospects go online, it’s critical that they have a positive encounter with you. Today, more so than ever before, your online traffic is being turned off by slow and outdated websites, intrusive banner ads, and an overall clunky user experience which defeats the purpose of getting online customers and prospects. Many of these issues can be addressed today if you are willing to invest in updating your online presence by anticipating people’s viewing habits, phone usage, and understanding how they prefer to interact with you – which is online, and via their smart phone if you can handle that.

Today, 98% of U.S. consumers and prospects start their conversations with you via online, and most of it is via their smart phone. Websites and social media have made cowards out of us all. We don’t want to talk to anyone until we spend a few quality minutes online to become “self-taught experts” on you and your brand before they even want to talk with you. Sad, but true.

We hope to hear from you if you need a fresh kickstart to your online efforts to not only bring it up to speed, but ahead of the game and your competition.

08/14/2020

𝗬𝗼𝘂 𝗖𝗮𝗻 𝗖𝗵𝗮𝗻𝗴𝗲 𝗔𝗻𝘆𝘁𝗵𝗶𝗻𝗴!

𝗧𝗵𝗲 𝗙𝗮𝗰𝘁𝘀
It’s political season and now until early November every television break will have up to six political commercials in it, with the majority of them being negative about one candidate or another. Usually it airs right before or after a commercial extolling the benefits of the same candidate how they deserve your vote.

This cluster is the same feeling your target audience sees when they look at magazines, websites and other media channels when looking for you and your competition. If you were in their shoes, would you even look at this? I was reviewing the latest issues of Mountain Living and the first 23 pages were ads for architects, projects and landscapers, and they truthfully all looked alike.

𝗦𝗽𝗶𝗸𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀
We’re here to tell you, because we’ve seen it work time and time again, but creativity can change everything about your business and sales efforts. In fact, we have seen incredible results, especially this year when the world has tilted off its axis for a time. Cutting through all the noise and clutter of same old boring messages is what is required today. Being disruptive, causing a mild case of shock and awe is what you should be striving for in today’s “me-too” culture. Consumers are looking for vitality and a willingness to be different from the majority of the generic offerings. By willing to be different and perhaps a little edgy, you are reminding everyone why you’re such a great brand and people like to do business with great brands.

We hope to hear from you if you need a fresh kickstart to your business, as in addition to a leading developer of creativity we also are strategic advisers to the industry.