04/21/2026
I know that I am among many business owners who relegate their company's website to a digital business card. That is a missed opportunity.
Tomorrow - Wednesday, April 22, 2:00 pm ET, Public Relations Society of America (PRSA) Independent Practitioner's Alliance webinar From Brochure to Business Development: Turning Your Website into a Lead-Generating Referral Engine will show you how to evolve your website from a static brochure into a strategic lead-generation asset; one that gets you found for what you do and positions you as the obvious choice.
You’ll learn how to:
- Identify what you truly want to be found for (and why most practitioners get this wrong)
- Use search data to guide positioning decisions for yourself and your clients
- Create focused, high-impact pages that help Google and AI understand exactly what you do
- Compete in smaller, smarter “visibility ponds” instead of chasing broad, crowded terms
- Understand why “quality content” isn’t enough, and what actually drives visibility
- Leverage simple user-behavior tools to see what visitors are really doing on your site
- Think about Google as the world’s largest referral source, and earn that referral
- Turn your website from a “brochure” into a strategic business development tool
Register today: https://www.prsa.org/event/2026/04/22/default-calendar/prsa-ipa-business-building-webinar-series-april-2026-wbipa2604
Schedule conflict? Register anyway! We’ll send you the on-demand replay link to watch at your convenience.