01/08/2021
Today we wake up in the Marketing world with a big change in one of the most iconic brands of our time.
A risky change on their part, since it includes a change from the heart of their brand: their logo; in addition to locations, packaging, uniforms and communications in general.
But also a change even in their recipes that from now on will also eliminate all kinds of artificial additives and preservatives.
Every profound change in life includes a makeover; although when we talk about established brands the risk is abysmal.
But life is also about taking risks!
What do you think?
Burger King's identity is getting a whopper of a refresh, with its first new logo in more than 20 years.