Lindsey Binion Creative

06/12/2025

New brand alert!

Branding that feels like a deep breath. ~

That’s exactly what I created for and her team—a brand that reflects the calm strength, clarity, and spiritual wisdom she brings to every encounter.

From the very first conversation, I knew this would need to go beyond pretty visuals. I needed to help Becky step into the next chapter of her mission with confidence and clarity.

Together, we built a visual and verbal identity that communicates:
– her approachable leadership
– her powerful storytelling
– and the deep peace her ministry offers to those she serves.

You can see the full expression of her new brand across her socials and website—crafted with care by her internal team and collaborators. I was honored to be part of this next step and can’t wait to see how it serves her audience.

Curious what a purpose-aligned brand could look like for your next chapter?

Let’s make it happen.
www.lindseybinion.com

(Swipe through for a peek at the introduction carousel I made for Becky’s new brand →)

03/07/2025

🙏 LENTEN WISDOM FOR FAITHFUL ENTREPRENEURS 🙏

As we enter this Lenten season, I’ve been reflecting on how the three pillars can transform not just our personal lives, but our businesses too.

Swipe through to discover how Prayer, Fasting, and Almsgiving can revolutionize your entrepreneurial journey:

✝️ PRAYER: Imagine your business as a divine partnership. What if you kept a small prayer journal in your desk drawer, writing down three business matters you’re entrusting to God each day? Over time, it becomes a powerful record of answered prayers. When prayer becomes foundational to your decisions, your brand naturally reflects an authenticity clients can feel.

✝️ FASTING: Create space for clarity by “fasting” from business noise. Take a day off from competitor research, step away from the social media hamster wheel, or simply slow down one key process. Your brand will stand out in a marketplace crowded with noise and hasty promises.

✝️ ALMSGIVING: Weave generosity into your business model through sharing expertise, flexible pricing, or recognizing others’ contributions. After all, if Jesus could feed 5,000 with five loaves and two fish, surely we can spare a few hours of our expertise!

I’ve written a full article about applying these Lenten pillars to your business (link in bio). It includes practical steps for implementing each principle and a challenge to create your own Lenten business commitment.

How might you apply one of these pillars to your business this Lent? I’d love to hear which one resonates most with you! 💭

01/21/2025

We all love a good rebrand success story — but what about the rebrand’s that don’t go as planned?

Last year, I launched a new brand that felt right in the moment, but it didn’t quite hit the mark. What started as a missed step turned into one of the most valuable learning experiences of my career. Here’s what I learned:

⭐️Strategy is everything. Don’t rebrand without one.
⭐️Ask for help. A fresh perspective can reveal what you can’t see on your own.
⭐️Your audience matters. What works for you might confuse them.
⭐️Keep the good stuff. Not every rebrand needs to start from scratch.
⭐️Be authentic. Your branch should feel like you.

Mistakes are tough, but they’re also great teachers. This one taught me how to guide my clients through the challenges of rebranding with even more clarity and empathy.

Read the full story on my blog, link is in my bio.

What’s the best lesson you’ve learned from something that didn’t go as planned? Share it below! 👇

12/21/2023

Brand Reveal: SwingStopper! This innovative product serves the dual purpose of storing one’s fishing weight, lure, and hook while running from location to location, as well as keeping your fresh bait right where you need it for fast and easy use. When creating this brand, I took inspiration from the bright colors in the life of an angler: the lures, fish, and ocean itself are often bright or neon in color, so we focused on aqua and red, a color combination not found often in the fishing aisles of the marine stores. The custom script logomark gives the sense of motion and features a weight and hook on the tail of the “g” to reference the way they swing wildly when not secured as the boat is driving, causing damage to the boat’s gelcoat and the hook itself. The supporting logomarks and brand elements work together to give this cohesive brand a life of its own! Swingstoppers are now available for purchase at swingstopper.com, the website I also designed and built!

Swing Stopper

11/03/2023

I love seeing my happy clients share their new branding proudly! When you feel good about how you look, you get a new bounce in your step, more confidence in your walk. The SAME is true for your business! You deserve a logo and visual identity you can be proud of, it helps you put your best foot forward in more ways than one!

Allen Beverages is proud to announce the launch of our new logo!

For our new logo, we wanted to communicate a coastal connection and emphasize one of our greatest assets: being locally-owned and proximity to our customers. For this reason we used a coastal color palette along with a pattern of waves, reminiscent of coastal artists. We’ve also featured the silhouettes of a Pepsi bottle, can, and fountain drink, to represent the broad spectrum of products we offer.

09/05/2023

I’m humbled to read such kind words from one of my favorite clients! This ministry team has so much depth and intentionality in all that they do, and it was vital to mirror that in their branding. Ignatian Ministries was a dream to work with, and I’m so very excited to see their dream coming true with the launch of their ministry! What a gift to the world. I’m so grateful God put us together, Becky Eldredge!

Hope. Courage. Safety. Depth. Anchored.

These five words are what we want you to feel when you see something from Ignatian Ministries. Starting from these simple words and always focused on the "why" behind our ministry, we set out to create a logo. And we couldn't be more thrilled with how it came out! Thanks to the talent and beautiful heart of Lindsey Binion Creative - who patiently listened to our mission, vision, and ALL of our scripture inspiration - our mark stands intentionally in our values and mission. Drawing inspiration from the city on the hill, the crowd gathered on the shore, and God's promise to be in deep waters with us, the logo certainly incorporates our love of scripture!

We want you to feel the deep intentionality, discernment, and prayer behind every decision we make. Here's a piece of what we want to convey: "The brand direction depicts hope shining through, even in deep waters. Abstract representations in a thick, monolined style will convey stability and will feature gradients to represent Christ’s light shining. Water and water-color images will have a strong presence in layouts, to symbolize that just as the tides come in and go out, we are called both to come in to the shore and be fed, and then go out into the deep again to meet and live out our mission."

You are welcome here. Let's be called deeper, together.

Please explore our new website ignatianministries.org, and while you're there, be sure to join our mailing list.

05/22/2023

Brand Reveal: Ignatian Ministries
When approached me with a vision for the new ministry her team was founding, she wanted a logo and brand identity that told the story of her ministry: a guiding light for those navigating deep waters in their life (or seeking to go deeper in their faith) in the form of real, honest companionship, and based on the spiritual teachings of St. Ignatius. I developed this brand identity with that in mind, choosing encouraging colors with substance to them and a font pairing that balances the stability of a sans-serif with the urgency of a hand-written letter from an apostle sending the reader forth, on a mission. Combined with the brand icons and patterns, the end result is a welcoming, inviting brand that speaks of the warm, safe place each prayer pilgrim needs to get them to and through the next deep-water journey. This ministry is coming soon, and you can expect great things from it!

05/15/2023

New logo and branding for . She’s an attorney specializing in trademark and estate planning, so if you’re looking for protection for your brand, family or legacy, check her out!

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05/09/2023

A recent brand refresh for St. Joan of Arc Catholic Church in Mobile, Alabama! They previously had no logo, but now they have a brand that reflects their small-but-mighty congregation in a fresh and modern way! Stay tuned to see the brand jn action!

12/25/2022

Merry Christmas to everyone who has liked and supported my business this year! (And to everyone else too, because Christmas!) My family and I are so grateful for the blessing of self-employment. It’s not easy parenting 4 kids and shuttling them to all of their appointments and practices, and every day I am grateful for the freedom to be what they need that day. It’s been a crazy seven months, but I can’t wait to see what 2023 brings!