12/20/2023
With 2024 just around the corner, let’s talk about our restaurant marketing trend predictions for the new year!
1️⃣ Influencer Collaborations: This year, influencer collaborations are the secret ingredient for local marketing success for restaurants. They’re not just cost-effective; they bring trust and a personal touch to your restaurant’s reputation. Imagine your favorite local influencer raving about your restaurant and your menu!
2️⃣ SMS & Push Notifications: Get ready to text your way to success! We’re seeing a huge trend in restaurants connecting directly with customers through SMS and app push notifications. And guess what? Those who’ve embraced this are seeing a whopping 38% increase in revenue!
3️⃣ Short Form Video Content: In 2024, video is still the king of content! We’re not just talking any videos - we mean creative, mouth-watering, and item-focused short videos that make your dishes irresistible. Think of your social media as a ‘video menu’ - showcasing your culinary creations in action and giving your audience a preview of what they can expect at your restaurant!
4️⃣ Social Commerce: Social commerce is the new frontier. Platforms like Instagram are making it easier than ever for foodies to order directly from your posts. This year, watch as more and more orders start flowing in directly from your social media feeds.
5️⃣ Localized Targeting: Last but not least, localized targeted ads is getting a major boost in 2024. Your ads will reach the right people, at the right time, with the right offers. From loyalty rewards to exclusive deals - it’s all about connecting with your community. One of our biggest tips here is to not use the “Boost” feature on Instagram, but rather to use Facebook Ads Manager due to the detailed targeting and type of campaigns you can run.
2024 is set to be a year of the digital experience for restaurants. From the power of influencers to the convenience of social commerce, it’s time to cook up some serious online presence for your restaurant!
