Convirs

Convirs ⚡️Get 30–60+ Booked Service Calls in 90 Days for HVAC, Roofing, and Electrical in Towns 10k–50k. Everything we build is yours to keep.

We build and run your revenue engine—website, GBP, LSAs, reviews, content—so your phone rings.

05/29/2026

Six months ago, a roofing contractor in a small Missouri town told me he was done.

He'd been with us for about 60 days, leads were starting to pick up, but it wasn't moving fast enough for him. He'd had bad experiences with agencies before. Felt like he was throwing money into a black hole.

Honestly? I understood where he was coming from.

He had another agency ready to take over. All he had to do was say the word.

I asked him to give us 30 more days. Not because I was desperate to keep the account — but because I genuinely believed what we were building was about to turn a corner. The Google Business Profile work was gaining traction. His reviews were climbing. The LSA account was finally dialed in.

He stayed.

Fast forward to last week. He messaged me and said, "Trevor, I need you to pause everything. I can't take any more jobs right now."

That's a problem I love helping people have.

Here's what I want you to take from this:

Most marketing doesn't fail because the strategy is wrong. It fails because people pull the plug too early — right before the momentum kicks in.

If you're an HVAC, roofing, or electrical business owner who's been burned before and you're skeptical about whether this stuff actually works in smaller markets… I get it. I've heard that story a lot.

But I've also seen what happens when you stay the course with the right system.

Book a free 15-minute call at convirs.com if you want to talk through your situation. No pressure. Just a real conversation.

05/27/2026

There are two kinds of agencies out there.

The first one takes your money, sends you a fancy report full of numbers that don't mean anything, and disappears when you start asking hard questions.

The second one treats your business like it actually matters. Answers your calls. Tells you the truth even when it's uncomfortable. And doesn't stop working until the results are real.

Convirs is built to be the second one.

Here's why — and I don't talk about this a lot, but it's worth saying.

Running a business as a Christian changes how I show up. Not in a way that's loud or preachy. Just in the way I work.

Colossians 3:23 says: *"Whatever you do, work at it with all your heart, as working for the Lord."*

That verse is the foundation of everything I do here. Every campaign I build. Every call I get on. Every client I take on.

It means I don't cut corners. It means I don't oversell and underdeliver. It means if something isn't working, I tell you — and we fix it together.

It also means I genuinely care whether your HVAC company or roofing business actually grows. Not just whether I get paid.

That's not a marketing angle. That's just how I was raised to work.

If you're tired of agencies that treat you like a number, and you want someone who actually gives a damn about your results —

Come talk to me. No pressure, no pitch.

Book a free 15-minute call at convirs.com. 🙏

05/25/2026

Most business owners I talk to think digital marketing works like a slot machine.

You put money in. Pull the lever. Hope something comes out.

And honestly? I get why they think that. They've been burned. They paid some agency $1,500 a month, got a vague report full of impressions and clicks, and booked maybe two jobs. That's not a strategy. That's a gamble.

But here's the thing — that's not what good digital marketing actually is.

Think about it this way.

There are two guys. Both have $10,000.

The first guy takes it to a casino. He's excited. Maybe he wins big on night one. Maybe he loses it all by midnight. Either way, next month he's starting from zero.

The second guy puts that $10,000 into a solid index fund and leaves it alone. Month one? Not that exciting. But by month six, it's compounding. By month twelve, it's working for him while he sleeps.

Good digital marketing — LSAs, a dialed-in Google Business Profile, real reviews, a website that actually converts — that's the second guy.

It builds. It compounds. Your reviews stack up. Your profile gets stronger. Google starts trusting you more. The calls get more consistent.

It's not a jackpot. It's a buy-and-hold strategy for your business.

The trades owners I work with don't see overnight miracles. But by month three? Most of them are booked out.

That's the difference between gambling and investing.

If you want to talk through what that looks like for your business, book a free 15-minute call at convirs.com. No pressure. Just a real conversation.

05/23/2026

Most trades business owners treat their website like a digital business card.

It exists. It has their phone number. Maybe a few photos. And that's about it.

Then there's the owner who treats their website like a living, breathing part of their business — updating seasonal offers, promoting their current specials, keeping the content fresh.

Here's why that second guy is about to pull ahead.

Google just made a significant change to how Local Service Ads work.

LSAs now actively scan your website to pull in your current offers and specials — and display them directly in your ad. That means what's on your site isn't just background noise anymore. It's influencing how your LSA shows up, what it says, and how attractive it looks to someone searching right now.

Think about what that means in practice.

If your site says "Free estimates on new installations" or "Spring tune-up special — $79," Google may surface that directly in your LSA. That's real, relevant information showing up in front of someone who's already looking to hire.

But if your site is outdated, generic, or thin on content? Google has nothing useful to pull from. Your ad looks like everyone else's.

The playing field just shifted — and most HVAC, roofing, and electrical companies in small markets have no idea yet.

My recommendation: audit your website today. Make sure your offers are clearly written, current, and easy for Google to find.

If you want help getting your LSA and website working together the right way, book a free 15-minute call at convirs.com. 📞

05/20/2026

Here's a scenario I see play out all the time in small markets.

Contractor A spends $600/month on Facebook ads. Nice graphics. Good copy. Gets some likes, a few comments, maybe the occasional message. But his phone isn't ringing the way he hoped.

Contractor B spends that same $600 on Google Local Service Ads and keeps his Google Business Profile dialed in. His phone rings. Consistently.

Same town. Same service. Completely different results.

Here's why.

When someone's roof is leaking at 9pm on a Tuesday — they're not scrolling Facebook hoping to stumble across your ad. They're grabbing their phone and typing "emergency roof repair near me" into Google.

Same with HVAC. Same with electrical. Same with tree removal.

These are high-intent searches. The person already knows they have a problem. They already want to hire someone. They just need to find the right person fast.

That's where you need to show up.

Facebook has its place — I'm not saying never use it. But for most trades businesses in small markets, the highest-leverage move is owning your presence on Google first. LSAs, your GBP, reviews, and a website that actually converts.

That's where your customers are looking for you. That's where the calls come from.

If you're spending money on ads and wondering why the phone isn't ringing — it might not be your budget. It might just be the wrong platform.

Worth a conversation. Book a free 15-minute call at convirs.com and let's look at where you're showing up right now.

05/14/2026

Here's something I don't get tired of seeing. 📞

A few weeks ago I got a message from one of our clients — an HVAC guy running his business out of a small town in the Midwest. The message said:

*"Trevor, I'm so overwhelmed with calls right now."*

I'll be honest. I laughed a little when I read it. Not because it wasn't a real problem — it absolutely was — but because I remembered exactly where this guy was when we first talked.

Five calls a month. That's where he started. Five. And a couple of those were probably wrong numbers.

He was doing everything you're supposed to do — decent reputation, good work, fair prices — but nobody could find him. He wasn't showing up on Google. His Google Business Profile was basically a ghost. No reviews to speak of. No LSA presence. Just a guy with real skills and a phone that wasn't ringing.

We got to work. Cleaned up his GBP, got his Local Service Ads dialed in, built out a simple review system so his happy customers actually followed through on leaving feedback, and made sure his website was doing its job when people landed on it.

Ninety days later — 30+ calls a month. Consistent. Bookable. Real jobs, not tire-kickers.

And now he's texting me overwhelmed.

Here's the thing — that's the goal. Not just "more calls" as a vanity metric. But enough real, consistent demand that your business starts to feel like a real business. Where you're turning work away instead of chasing it. Where you're hiring help instead of burning out trying to do it all.

He's figuring out the next problem now: capacity. And honestly? That's a way better problem to have.

I'm genuinely proud of this guy. He trusted the process, stayed consistent, and kept showing up. That matters more than any tactic we ran.

If your phone feels quieter than it should right now — if you're in that 5-calls-a-month season and wondering if it can actually change — I'd love to have a real conversation about your situation.

No pitch deck. No pressure. Just 15 minutes to look at what's going on and tell you honestly what I think.

Book a free call at convirs.com. I'll tell you the truth either way. 🙏

05/12/2026

There's a verse I keep coming back to lately.

Proverbs 13:11 — "Wealth gained hastily will dwindle, but whoever gathers little by little will increase it."

I've been in digital marketing long enough to have seen both sides of that play out in real life.

I've watched business owners chase every shiny new tactic — massive ad spends with no strategy, aggressive lead gen that brought in garbage calls, "guaranteed results" promises from agencies that vanished three months later. They had big months here and there. But they couldn't sustain it. The revenue came fast and left faster.

And then I've watched a different kind of owner. The one who was willing to build the right foundation — get their Google Business Profile dialed in, earn reviews consistently, run Local Service Ads the right way, and let the process compound over time. Slower to start? Sometimes. But 12 months in, they're not scrambling for jobs. They have a pipeline. They have a reputation. They have something real.

That second approach is what Convirs is built on.

I'm not here to sell anyone a shortcut. I genuinely don't believe in them — not for trades businesses in small markets, and honestly not for much of anything worth keeping. What I believe in is doing the right things, consistently, over time. Methodical. Honest. Built to last.

That's the long game. And the long game is what actually works.

When I started this company, I made a decision that we were going to serve a small group of clients really well — HVAC, roofing, and electrical guys — instead of chasing volume and watering everything down. That's not the fastest path to growth. But it's the right one. And I'd rather build something I'm proud of than scale something hollow.

If you're running a trades business and you're tired of the one-month wins that don't add up to anything — I'd love to talk. Not pitch you. Just talk through where you're at and whether what we do is even a fit.

Book a free 15-minute call at convirs.com. No pressure, no fluff. Just an honest conversation.

🙏 Here's to building something that lasts.

05/09/2026

Here's something most marketing agencies won't tell you — because it exposes how much of what they sell is basically worthless now.

Ranking on Google in 2025 isn't about having a website anymore. It's not about blog posts either. And it's definitely not about AI-generated content — which, by the way, roughly 80% of the "SEO content" being sold to small businesses right now is.

Here's the thing: Google and the AI search engines (ChatGPT, Perplexity, Google's AI Overviews) have gotten remarkably good at one thing. Figuring out whether a business is actually real.

Anyone can spin up a website in an afternoon. Anyone can have AI write 1,200 words about "Top 5 Reasons to Schedule HVAC Maintenance This Fall." Google knows this. They've known it for a while. And they've quietly shifted what they reward.

What they reward now is trust signals. Proof that you exist, that real people have used you, and that your community vouches for you.

For a trades business — HVAC, roofing, electrical — those signals look something like this:

✅ A Google Business Profile that's fully built out, actively managed, and getting consistent new reviews from real customers
✅ Local Service Ads with strong verification and a growing review count
✅ Your business name, address, and phone number showing up consistently across directories
✅ Photos on your GBP that are actually from your jobs — not stock images
✅ Review responses that sound like a human wrote them, not a template

The truth is, Google is trying to answer one question about your business: "Can I trust this company enough to send someone their way?"

Every trust signal you build is a data point that says yes.

And here's where it gets interesting for small markets — towns of 10,000 to 50,000 people. You don't need to outrank national brands or massive metro competitors. You just need to out-trust the three or four local guys competing for the same calls. That bar is more achievable than most people think.

The businesses showing up at the top right now aren't the ones with the fanciest websites. They're the ones who've put in the work to look credible, consistent, and local to both Google and the people searching.

If you want to understand exactly where your business stands on this — and what's actually worth fixing first — I do free 15-minute calls. No pitch, just a real look at your situation. Book one at convirs.com.

05/06/2026

A few months back I had a call with a guy who runs a tree service company.

He'd been burned before. You could hear it in his voice — that kind of tired skepticism that comes from writing checks to agencies and getting a whole lot of nothing in return. He wasn't rude about it. Just honest. And honestly? I respected that.

He asked me good questions. Hard questions. And I gave him straight answers, including "I don't know" when I didn't know. We ended the call and he said he needed to think about it.

He came back about a week later and signed on. But here's the part that actually matters —

A few weeks into working together, he told me what actually changed his mind. It wasn't anything I said on that sales call. It was what happened *after* he signed.

He said he'd worked with other agencies where, once he paid, he basically disappeared into a black hole. Nobody called. Nobody explained anything. He just waited and hoped something would happen.

With us, it was different. We walked him through every single step. We told him what we were doing, why we were doing it, and what to expect next. When he had a question, he got a real answer from a real person — fast. He never felt like he was chasing us down.

That stuck with me.

Because the truth is, the work matters. Results matter. But trust is built in the in-between moments — the follow-up call you didn't have to make, the update you sent before he even thought to ask, the explanation that treated him like a smart business owner instead of just a billing account.

I'm not sharing this to pat myself on the back. I'm sharing it because if you've been burned before, I want you to know that's not how it has to go.

The right agency relationship should feel like a partnership. You should always know what's happening with your money and your marketing. You should feel like somebody's actually in your corner.

That's what I'm trying to build here — one client at a time.

If that sounds like something you've been looking for, I'd love to have a conversation. No pressure, no pitch. Just a real talk about where you're at and whether I can actually help. You can book a free 15-minute call at convirs.com.

05/04/2026

Got a text from one of my roofing clients this morning that honestly made my day.

He got a lead. Nothing unusual about that — we've been generating leads for him consistently for a while now. But this one was different.

When I dug into where it came from, it traced back to an AI search platform. Not Google. Not a map pack click. An AI-generated response recommended his business, and someone called him directly from it.

I know that might not sound like a huge deal. But I want you to understand why it actually is.

We are in the very early days of AI search changing how people find local service businesses. Tools like ChatGPT, Perplexity, and Google's AI Overviews are increasingly answering questions like "who's the best roofer near me" or "which HVAC company should I call in [town name]" — and they're pulling from a specific set of signals to make those recommendations.

Most business owners have no idea this is happening yet. And most agencies aren't even talking about it.

But here's the thing — the businesses that start positioning themselves correctly *right now* are going to have a real advantage when this becomes mainstream. And based on what I saw this morning, that window is already open.

This client is a small roofing company in a town of about 10,000 people. Not a huge operation. Not a massive ad budget. He just trusted the process, we built his digital presence the right way, and now he's showing up in places his competitors aren't even thinking about yet.

That's what this is all about for me. Not chasing the flashiest new thing — but watching the landscape shift and making sure my clients aren't caught flat-footed when it does.

If you run an HVAC, roofing, or electrical company and you're not sure whether your business is set up to be found in AI search, I'd genuinely love to take a look at your situation and give you an honest answer.

No pitch. No pressure. Just 15 minutes and a real conversation.

Book a free call at convirs.com — or just DM me directly if that's easier. 📞

Address

864 Highway 60 Suite G
Monett, MO
65708

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 1pm - 4pm
Friday 9am - 4pm
Saturday 9am - 11pm

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