Kaco Consulting

03/07/2023

Remove 50% of the text on your website.

Then remove another 50%.

Remember back in English class where you were told to remove "fluff"... and then remove some more?

Seems that everyone has forgotten this lesson.

85% of websites are confusing.

This can drastically be reduced by narrowing down what you offer your customer.

By doing this you can...

☑️ Increase website load speeds
☑️ Decrease bounce rate
☑️ Increase site leads

A website is to show a target audience precise information.

If they get confused searching for that information, they are leaving.

Remember, viewers aren't on your site for long so use that time wisely.

03/01/2023

90% of websites are created from templates

Are you a port of the majority?

Do you know if you're a part of the majority?

No idea because websites are too complicated?

Chances are if you received your website via...

✖ Agency that specializes in SEO

✖ Agency that specializes in PPC

✖ Fiverr or UpWork "web designer"

✖ Freelancer charging $500

The site has a high chance of being stolen or being a template

It might seem difficult to spot in the moment but all you need to do is ask yourself these things...

☑ Is this their main service?

☑ Does the price represent how much time id want someone spending on my site?

☑ Do sites in their portfolio look awfully similar?

This will help you avoid most agencies or servicers attempting to sell you a templated solution to your unique business.

02/23/2023

You're an expert in your business sector and it's easy to forget this

Language and vocabulary that you use is second nature to your team but can be confusing for potential customers

Example...

✖️ Utility aggregator for distributed organizations

Do you know what this means? I sure don't

Now...

☑️ Multiple transactions, multiple locations, one bill

or even simpler...

☑️ We simplify billing

Now you may not know exactly how or why from these statements but combined with visuals it's much more understandable than "utility aggregator"

Simplistic, Minimal, Frictionless

Focus on these things and customers will start finding that call to action button a bit more often

02/22/2023

You're getting screwed over pt. 2

You have a meeting with an SEO agency that says they can design your website for cheap

☑ Sounds amazing

You think they are helping you out, cutting you a deal

What they're really doing is providing you with a copy and paste design that has been used on a previous client of theirs.

This takes no extra design time (which they are charging for) and your brand is no longer yours

❌ This does not sound like such a good deal anymore

With Kaco Consulting, YOU are the OWNER of your BRAND

❌We do not copy
❌We do not re-use
❌We do not mislead

☑We design unique
☑We provide catered solutions to each client
☑We transfer ALL ownership of designs and branding to YOU

There is no cookie cutter approach to design or SEO

You need to run far away from anyone that says this

02/21/2023

90% of SEO agencies do their clients wrong

Would you want to pay $1000+ a month to have your site be down 33% of the time?

Almost all of my clients have had past problems with previous SEO providers.

Many claim to provide "SEO" and then keyword stuff your site, do no research, copy and paste blog content, and next thing you know...

Your website is down

It pains me to see people paying thousands of dollars a month and not receiving even 50% of the service that they're promised.

Unfortunately, this happens everywhere and makes you and other business owners skeptical of marketing services.

Understandably so, you want an ASSET, not an EXPENSE

That's what you get when you hire me vs Fiverr/UpWork or even some local shops

Do some of these issues hit home?

I will offer free website audits to those who have had poor SEO experiences in the past or don't trust their current provider

02/17/2023

If you don't have a website you don't exist

When customers google your business name and "10 best blah blah blah" shows up, you've lost them

You've proven to them that you're...

☑️ Not a large company

☑️ Don't care about being found

☑️ Conducting business, not helping people

A well designed website is ESSENTIAL to locking in word of mouth customers and allowing friends of friends to find you

Streamline the process and reduce as much friction as you can for potential customers

Need help?
Feel free to ask any questions you may have or schedule a call!

02/14/2023

Want your brand to change with the holidays?

We know you do...

That's why when you choose to reshape with us, we plan ahead

Each full brand gets logo designs for holidays of their choosing, at no extra cost!

The holidays are on us

02/13/2023

Anotha one!

Go check out TMG Companies's new look, it's live!

tmgcompaniesllc[dot]com

TMG came to us to fix some deep damage that was done by another SEO provider. The site had a notorious history of going down for "no reason" but we quickly found out why during our audit. Their site was riddled with errors, google warnings, and keyword stuffing everywhere.

We repaired 196 pages and instantly made the website 34% faster

On top of this, we removed nearly 30 pages from the navigation menu and simplified the site to focus on what they specialize in.

Simple, minimalistic, modern... This is what we specialize in.

02/12/2023

Are you low on cash but still want organic leads?

Q1 is historically slow for most businesses but it doesn't have to be for you

This quarter can also make or break your year

Combined with rising interest rates and inflation, it makes sense to cut budgets where you can, usually starting with advertising.

❌ WRONG ❌

Now is the exact time to maintain your advertising budget or even increase it

Assets like SEO and PPC will pick up the slack for you when word of mouth slows down.

How else can you rely on consistent leads if your advertising efforts are not also consistent?

02/12/2023

Google is broken

Search results don't appear how you think they appear

Think of each result as a piece of real-estate...

Google is only showing you the homes that look the best on the street

You may be looking for a 2 bed 2 bath house but they will show you a 12 bed 10 bath house in Beverely Park CA

Dont believe me? Here I did it for you...

Search Engine Results are investments, not magic.

SEO rules the streets and you need it to compete

02/10/2023

85% of websites are confusing

We all have short attention spans and this is only amplified when we are searching the internet

"Why does this matter?"

If you are able to capture the attention of your ideal customer for more than 60 seconds, your conversion rate can sky rocket 3-5x over night.

Attention is gold... Capture it with these three tips,

☑ Clear Call To Action
- If you don't remind the viewer why they are on the site, who will?

☑ Add Social Proof
- Add proof like Google or Trust Pilot reviews to reinforce credibility

☑ Get Rid of Noise
- Keep it simple, focus on one or two offers to not distract from the main goal (Call To Action)

Send a message to learn more