07/20/2026
AI has pushed leading companies to rethink what it means to be innovative. It has also changed how we strategize content and thought leadership in PR.
Grace Lindstrom, Account Executive at Indicate Media, put it this way: "AI search moved the goalposts from brand awareness to brand authority. When an engine builds a recommendation, the goal is for the client to be the source it builds the answer on."
This is why thought leadership has become a growth strategy. The strongest brands create content that builds the authority AI systems, customers, and markets recognize, trust, and repeat.