Noesis Marketing

12/14/2022

Recently I spoke to members of the Future Business Leaders of America (FBLA) chapter at James Caldwell High School. They asked me to share some of my experiences in college and thereafter relating to my journey to get to where I am today. https://www.noesismarketing.net/2022/12/14/5-lessons-for-future-leaders/

Sharing lifelong lessons to help future leaders attain greater fulfillment and success.

11/22/2022

Cause-related marketing is a powerful tool for businesses and nonprofit organizations that team up. When done right, it will promote the company’s sales and the nonprofit’s cause. It also helps boost awareness and positive publicity for both organizations. https://www.noesismarketing.net/2022/11/16/cause-related-marketing-can-be-a-game-changer/

When companies decide to support a social cause or initiative, they too often take an incomplete approach that doesn’t give them the exposure and other benefits that they were hoping to achieve. With a comprehensive cause-related marketing plan, both the business and the nonprofit benefit in great...

08/23/2022

Standing out from the competition is one of the biggest challenges businesses face. Companies all too often default to a generic strategy. The value proposition may sound like it is unique but it’s not. https://www.noesismarketing.net/2022/08/17/a-fresh-look-at-differentiation-strategy/

Differentiation is more than offers, branding, and communication. It encompasses every customer interaction.

08/03/2022

Without strengthening your brand, profits will be hard to come by, and customers won’t reach loyalty levels. When a brand is considered strong, the name is well-known, the products sell easily at desired prices, and customers choose it regularly over other brands. A strong brand identity creates positive connections that deepen the emotional response of the customer. https://www.noesismarketing.net/2022/07/27/what-is-brand-strength-why-it-is-important/

When a brand is considered strong, the name is well-known, the products sell easily at desired prices, and customers choose it regularly over other brands. A strong brand creates positive connections that deepen the emotional response of the customer.

06/24/2022

Driving traffic to a website is an aspect of online marketing that is often overlooked. The more traffic to your website, the more potential to gain new clients and grow your business. https://www.noesismarketing.net/2022/06/22/drive-drive-drive/

05/04/2022

You never want to hear a prospect say “I don’t know your company,” “I’m not familiar with your company’s products,” or “What is it you want to sell me?”

With the right marketing plan in place, a prospect gains knowledge about the company and what they have to offer. When laying the path to sales activity, consider a prospect’s journey specifically for the business that will take them on the road to a purchase.

03/17/2022

As I celebrate the 10th year since I launched my business, it's a good time to reflect on what’s important and what has had a positive impact on my business. https://www.noesismarketing.net/2022/03/16/reflections-on-10-years-as-a-business-owner/

03/02/2022

Do you know how your audiences perceive your business and whether their perceptions align with your brand? When a business is stuck it may be time for a “temperature check” to identify untapped opportunities that lie in the dichotomy between perceptions and business practices. https://www.noesismarketing.net/2022/02/22/first-unpack-then-capitalize-on-opportunities/

01/25/2022

In today’s digital world a first impression often reaches your audience before any personal interaction may take place. It takes a split second for a visitor to form an impression about a brand based on a website, social media presence, or any online appearance. https://www.noesismarketing.net/2022/01/24/what-first-impression-are-you-making/

It takes a split second for a visitor to form an impression about a brand based on a website, social media presence, or any online appearance. Creating a great first impression relies on demonstrating professionalism, being seen as an authority, and establishing trustworthiness.

12/22/2021

As the hubbub of the holidays subsides, use the space that opens up to breathe, reflect, take stock.

As the hubbub of the holidays subsides, use the space that opens up to breathe, reflect, take stock of the path you’ve been on, and set an intention around how to approach your personal and professional lives in 2022.

11/18/2021

As the labor market remains tight, shore up marketing tactics to distinguish yourself from the competition, increase awareness about your company, communicate company values and attract the right candidates. https://www.noesismarketing.net/2021/11/16/attracting-the-right-candidates/

11/02/2021

Objectives are your vision, analytics are your map to get to your vision. Start with shared objectives and a common understanding of how to fulfill them, then define them with numbers.

An abundance of marketing data isn't necessarily useful and may lead you down the wrong path.