Tony Mena

03/11/2024

06/08/2023

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09/21/2022

Keeping your money in a personal or savings account, is throwing your money away. 😏

08/27/2022

Part 16 of, "The Ultimate Email Marketing Guide"
How do I measure success?

One of the most significant contributors to successful email marketing is implementing proper upkeep to your emails and lists.

For instance, if you are unknowingly sending messages to invalid email addresses, you could negatively impact your deliverability, risking whether or not your future emails even make it to inboxes.

We recommend routinely scrubbing your lists to make sure you’re sending emails to valid, engaged addresses.

Keeping an eye on your email marketing metrics will help you notice any patterns in performance and can help you uncover any addresses that should potentially be removed due to inactivity or invalidity.

Here are some email marketing metrics to measure:

• Open rate
• Click-through rate and conversion rate
• Bounce rate
• Mobile open rate
• Spam score
• Unsubscribes

If you’re noticing any negative patterns, like your open rate is decreasing, try A/B testing.

This allows you to test different subject lines with your lists and compare results to see which subject line was more successful.

You can also do this with CTA language to determine what approach results in the most clicks.

Next, Final Part, "Remember These Tips"

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08/26/2022

Part 15 of, "The Ultimate Email Marketing Guide"
How do I retain customers?

It’s commonplace for companies to focus on refining and perfecting their sales processes.

Getting new leads to feed the inbound funnel is crucial for the overall success of a company.

But a lot of businesses don’t understand that in doing so, customer retention tactics can sometimes play second fiddle.

It costs five times more to attract a new customer than to sell to existing ones.

So, while your sales strategy is obviously important and necessary, so is having a long-term email marketing plan that focuses on customer retention.

This makes sense, right? If someone used your company or product before, then you shouldn’t have to work so hard to dazzle them into using you again.

But that doesn’t mean it’s all smooth sailing. You need a solid plan in place so you can maximize your time and resources.

Create Repeat Business

Creating great emails that keep your customers in the purchase cycle and have them coming back for more time and again will benefit your business for the long haul.

These types of long-term campaigns must also be factored into your email marketing plan.

Here are some ideas on keeping your subscribers, customers and leads engaged long term:

Set up inactivity triggers.

Set alerts for subscribers who stop opening your emails and attempt a re-engagement strategy.

Get their feedback on why they aren’t opening your emails anymore.

Identify customers who haven’t visited your store in a while.

Send them a special email based on previous purchases or specials.

Tap into recurring customers.

Keep in mind that these subscribers are most likely sharing your emails and talking about their experience with your business with others.

Engage them as often as possible, but don’t overdo it.

Test your limits with how often you can send and remember to always be providing value.

Properly segment and organize your lists.

As we touched on earlier, having organized and properly segmented lists allow you to send the right email to the right person at the perfect time.

This will result in higher email engagement, happier customers, and increase sales.

Try segmenting customers by product categories, the amount spent, and the number of purchases.

Next, Part 16, "How do I measure success?"

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08/25/2022

Part 14 of, "The Ultimate Email Marketing Guide"
How To Get Valuable Feedback From Your Customers and Subscribers

Getting proper customer feedback and acting on it can mean the difference between a successful and unsuccessful company.

We recommend a two-step strategy to request feedback from customers properly:

Getting Your Customers’ Overall Satisfaction Rating.
As soon as a customer closes, purchases something from you, or has a support ticket solved, request their overall experience rating.

Doing so quickly will ensure they leave the most accurate review while the experience is fresh.

Also, send a product or service review survey after they’ve received their product or worked with your services.

Make sure you leave enough time for them to experience the product or service, and if shipping is involved, wait long enough for the product to arrive and for the customer to try it.

In your surveys, get straight to the point. From the subject line to the email copy, don’t try to dance around anything.

If you add too much to these emails, your subscriber will zone out and put it off till later (and we all know that later never comes).

Here are some examples of great survey email subject lines:

• Tell us about your experience with [a recently purchased product or service].
• [First Name], what do you think about [a recently purchased product or service]?
• We need your feedback! Help us create a better experience for you. For your initial feedback request emails, don’t complicate things.

Ask for a simple good or bad service rating.

You can do this by simply adding two images with links attached to them.

One of the images being a thumbs up and the other a thumbs down.

You can have your customer service team reach out to those who clicked on the thumbs down image and request a public review from those who clicked on the thumbs up.

Set this up once and automate it for all future customers.

Requesting the Review.

Online word of mouth has a massive influence on a person’s purchasing decision.

Nine out of ten consumers read online reviews before making a buying decision.

When requesting a review, again, keep your email and subject line simple and to the point.

The more direct and easy you make the process, the more likely your subscriber will play along.

It’s best practice to ask for public reviews on third-party sites, like G2, Software Advice, or GetApp.

You should also include reviews on your website, but review sites have more authority to potential buyers and generate a lot of traffic from consumers looking for unbiased input.

Next, Part 15 "How do I retain customers?"

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