Paper Planes Co.

Paper Planes Co. We blend brand strategy, operational know-how - and a dose of unfiltered honesty - to help female founders build not just businesses, but lasting legacies.

A weekend of sunshine & bubbles, but also sprained ankles and insect bites. Never a dull moment but at least we were tog...
06/08/2026

A weekend of sunshine & bubbles, but also sprained ankles and insect bites. Never a dull moment but at least we were together šŸ«¶

Weā€™ve made this as simple as we can. Our goal? To improve how you approach your content so you enjoy it moreā€¦and it deli...
05/28/2026

Weā€™ve made this as simple as we can.
Our goal? To improve how you approach your content so you enjoy it moreā€¦and it delivers! āœˆļø

So similarā€¦yet so different! ā™Œļøā˜Æļø
05/28/2026

So similarā€¦yet so different! ā™Œļøā˜Æļø

Did you know that the hook does 80% of the work?!Comment ā€œhooksā€ to access our free hook library with 40 hooks for you t...
05/26/2026

Did you know that the hook does 80% of the work?!

Comment ā€œhooksā€ to access our free hook library with 40 hooks for you to use on your next reels.

āœˆļø

Introducing the Frequent Flyer. The official Paper Planes cocktail! šŸø The weather was diabolical this weekend so we deci...
05/25/2026

Introducing the Frequent Flyer. The official Paper Planes cocktail! šŸø

The weather was diabolical this weekend so we decided it was the perfect time to nail down our signature brand cocktail.

Why a cocktail you ask?

Honestlyā€¦ because we love one.

And when we started Paper Planes, we always knew we wanted it to become more than just a service based marketing agency.

We wanted to build a brand with personality.
Something that genuinely reflected the things we love and the world we want to be part of.

Travel.
Great hotels.
Long dinners.
Interesting people.
Beautiful branding.
Great conversations.
And yes, cocktails are absolutely part of that. šŸø

So meet The Frequent Flyer. Our first official Paper Planers cocktailā€¦

Strong, smooth, slightly spicy, and very easy to drink.

Which feels quite on brand for us, honestly.

And the name? Frequent Flyer is actually our signature package and our favourite way to work with clients. āœˆļø

So it felt only right to give our favourite cocktail the same name.

Head on over to the blog for the full story, recipe, and method.

Cheers šŸøāœˆļø

Comment ā€œhooksā€ to get our free Hook Library šŸŖā€¦.
05/22/2026

Comment ā€œhooksā€ to get our free Hook Library šŸŖ

ā€¦.



Ok, hereā€™s the thingā€¦ if youā€™ve followed us for a while, youā€™ll know weā€™ve always said clients arenā€™t hiring you because...
05/19/2026

Ok, hereā€™s the thingā€¦ if youā€™ve followed us for a while, youā€™ll know weā€™ve always said clients arenā€™t hiring you because you made a trending reel.

And we still stand by that.

But, we were missing part of the strategyā€¦

Reach matters.
Visibility matters.

And as a marketing agency, weā€™d be pretty bad at our jobs if we werenā€™t willing to test things for ourselves before telling clients what actually works.

So thatā€™s exactly what we did. šŸ‘©ā€šŸ’»

Over the last few months, weā€™ve tested hooks, structure, editing styles, storytelling, pacing, captions, watch time strategiesā€¦honestly, everything.

And itā€™s completely changed our reach.

Our latest reel hit 21k likes šŸ‘€

So now weā€™re turning everything weā€™ve learned into The Viral Reels Playbook āœˆļø

Including:ā€Øā€¢ Our 8 step reels processā€Øā€¢ How we create reels in under 20 minutesā€Øā€¢ The hooks that increase watch timeā€Øā€¢ A troubleshooting guide for when your reels flopā€Øā€¢ Whatā€™s actually working right now

Comment ā€œREELSā€ and weā€™ll send you first access.

We couldnā€™t let Cinco de Mayo pass without acknowledging our favourite cocktail. šŸø They come in all shapes & sizes but o...
05/05/2026

We couldnā€™t let Cinco de Mayo pass without acknowledging our favourite cocktail. šŸø

They come in all shapes & sizes but one thing is for sure - make it spicy.šŸŒ¶ļø

Itā€™s the first cocktail we both reach for and will even make them ourselves if we have to! šŸ‘‰

To the Spicy Marg- thanks for being there for us whether itā€™s London, New York, Toronto, Dublin, Franceā€¦no matter the season - youā€™ve got us!

Tequila really is the king of the spirits.

Anyone else love a cheeky spicy marg?

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Upper Montclair
Montclair, NJ

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