The Byne Group

05/09/2022

Storytelling has been around for 30,000 years, from oral to cave painting, and today video and social media. Promoting and marketing your brand through storytelling can engage future consumers to relate and feel connected to your brand. Let GMLV tell your story!

05/05/2022

Cinco de Mayo celebrations began in California, where they have been observed annually since 1863. It wasn’t until the 1980s, however, that the day gained nationwide popularity. What changed – Marketing. As a result of advertising campaigns by beer, wine, and tequila companies; today, Cinco de Mayo generates beer sales on par with the Super Bowl. More proof that marketing works! Talk to GMLV about your next campaign.

05/02/2022

Email marketing is one of the most cost-effective and conversion-rich forms of digital marketing today, but where did it all begin? The first email to be sent with an “@” symbol was in 1971. It was sent by Ray Tomilinson, a computer engineer and the “@” symbol meant that the message was sent to a person rather than a machine (he sent the email to himself!). Let GMLV help you create an email marketing strategy.

04/26/2022

04/21/2022

World Creativity and innovation day is a world wide weeklong celebration starting on April 15 and ending on Leonardo DaVinci’s birthday, April 21. GMLV celebrates this day by continuing to be innovative about trending and future marketing needs. Get your journals and paintbrushes out to celebrate human creativity in all forms with 92 other countries.

04/18/2022

04/15/2022

For all our clients, vendors and friends preparing to celebrate Passover we wish everyone Chag Sameach

04/07/2022

GMLV, has been named as a winner in multiple categories for The Manifest’s Most Reviewed Company Award including: Public Relations Companies #3, Advertising Companies #7, and Marketing Strategy Companies #8. The Manifest, a business news and how-to website, looked at New York City’s 2022 most recommended B2B companies in marketing, communications, and advertising. Call us for a free consultation to see what we can do for your marketing. bit.ly/3r8U63c

04/05/2022

If we have learned anything over the last two years, it’s that life is unpredictable. Probably no one felt that more than students enrolled or looking to enroll in higher education. According to the National Student Clearinghouse Research Center, post-secondary enrollments dropped 2.5% in the Fall of 2020, and 3.5% by Spring of 2021 – significant declines from the pre-Covid era. This drop in enrollment has coincided with the resurgence of the Gap Year.
To combat dropping enrollment rates and ensure the return of their students, Higher Education Institutions may want to consider taking the proactive approach of talking to prospective and current students to recognize their consideration of taking a Gap Year.
GMLV has decades of experience in the Higher Education sector, having worked with large and small schools in both the public and private domains. Talk to us about creating impactful marketing strategies for your recruitment campaigns. Visit our blog to read more bit.ly/3DFUjzI.

03/31/2022

We close out our celebration of trailblazing women in the media industry as Women’s History month concludes.
1880: Mathilde C. Weil founded the first female-run advertising agency, the M.C. Weil Agency in New York. Along with her partners Mary Compton and Meta Volkman, they successfully ran a solely female agency.Trailblazing the way for many more women to make their mark in business and in history. By creating a different and inclusive workforce she built the foundation for women to be in charge of their own destiny, regardless of the odds.

03/30/2022

Brands are people too! Use your social media to “go behind the scenes” at your organization to showcase the people and activities that bring your brand to life. This inside look can be fun and signals authenticity to your audience.