Princeton North

04/14/2023

Drive your game to the next level with our custom golf swag - personalized style for your next birdie! (Check out custom website for Hardt Homes in bio)🏌️‍♂️⛳️👕💥🦅👔👌

04/06/2023

Creating swag with custom designs is a great way to show your brand's personality and stand out from the crowd! 🔥💯💡🎨👕🤩

04/01/2023

Recent swag project, which do you prefer? 🤔What print vendors would you recommend for merch? 🙋🏼‍♀️Shout out to for all their help on this recent project 👏🏼As well as for custom stickers and for direct mailers 👏🏼

12/06/2022

Recapping some useful tips/tools from our recent lifestyle & RSG catalog which was a 72 page print project that required a lot of details. When working with a number of higher up staff at it was helpful to have 1 point of contact on both sides which would get feedback from all staff instead of a million emails back & forth in decision making - this streamlined the process & saved time. The client provided feedback in Adobe acrobat with notes so each update was organized & streamlined so each item could be checked off the list. Also we presented the final catalog in spreads as opposed to single page PDF for proofs so the client could have a better way of viewing what the actual catalog would look like as a flip book when there was a double sided print. We find gathering content for projects can often have some back and forth but the client provided all we needed with an open InDesign files that was packaged well with all the linked images & fonts within the files. This seems like a small thing but can often cause so many delays with projects so it was a delight to work with efficient content supply. Finally with working on a global brand like we needed to stay within the brand’s guidelines. In the end we were inspired by how each product had been named after places across the globe like Anacapa (from Santa Barbara, US) or Rincon or Clifton (from Cape Town, South Africa) or Bondi (from Sydney, Australia) - amazing how places we’ve lived can come full circle into work. View full catalog work in profile link 🖇What are tips/tools from recent projects you’ve found useful or inspiring?

03/08/2022

CONSISTENCY is KING 👑When it comes to design, relationships, parenting or any successful business, consistency is king.

ANALOGUE 🤔For example if you walk into your favorite coffee spot and they keep getting your order wrong😤, well that will no longer be your favorite coffee spot now will it? And customer loyalty goes out the window.

MOBILE LAYOUT 🤳Same goes with getting your design correct over all your platforms including mobile - if your mobile layout isn’t sharp or consistent with your desktop layout brand loyalty goes out the window. It’s saying something is off here, something is fake - I don’t trust it.

APPLICATION 💁‍♀️If your logo is different on your website or signage or social media profiles the inconsistency reflects an an inconsistency in the business you represent which breaks down trust and customer loyalty. It’s important to do all we can to build trust with all we put out there.

PRACTICAL 🏃🏼‍♀️So what are practical ways to keep consistent? Keep logos the same across all touch points. How do you stay motivated to keep consistency going in your business? Keep showing up every day being faithful in the small and you’ll see success in the big 👌🏼🤔💪🏼

02/24/2022

How do you come up with a name for your business/brand? 3 parts…
1 part client collab…🤝
1 part research…🤓
1 part inspo…🤩

Often these 3 aspects intermingle and spark fly ✨

Client Collab 🤝It’s important first to listen to your client, get a feel for who they are and what they’re after. With our latest project our client wanted to establish trust with his clientele as a protector of their financial well-being.

Research 🤓Then research helps provide the boundaries for what’s already out there & taken but also inspiration for what could be👌🏼We set to work by searching 3 places.
1. Secretary of State Business Entity Search (California)
2. Go Daddy - see what domains are available.
3. Google - market research on industry leaders for that specific field of reference.

Inspo 🤩Our main source of inspiration is where we live in Santa Barbara😎We draw on the places, names, designs, Spanish tiles, red terracotta roof tops, architecture, low-key style etc. For our latest project we were inspired by the Presidio (photo in this post) which means “fortress”. Our client’s business as a financial fiduciary provides a place of safety to protect their client’s financial well being.

And that’s how we came up with the name!! >> (link in bio for new website)

How did you come up with your business/brands name? 🤔

02/08/2022

New Website + Logo Launch! Check it out >>

Do you have a goal you’re trying to achieve but don’t know where to begin? Let us guide you. Take a look at the list of services below, and contact us if you have any questions or special requests.

07/01/2021

Thankful for the shout out in Santa Barbara Magazine (link in bio🖇). “You’re only as good as your team and those you surround yourself with.” - Anna Wintour

06/23/2021

New Logo & Website! Just launched HardtHomes.com. The arched logo was inspired by archways dotted throughout Montecito & Santa Barbara. We were blown away by this inspiring Design Construction Team - by their talent, ability & integrity in the workplace. We couldn’t recommend them more highly!

04/16/2021

This seattle brewed coffee brand was made to be applied on signage, apparel and packaging. The clients were a dream to work with and we've seen their brand explode over night.

04/15/2021

Like sculpting, the clay starts off unformed and a clump but over time with a thorough brief, moodboards and communication the clay starts to take form into the direction the brand needs to go for the target market it was intended. Mood boards help hone in on what the client likes and dislikes much like chopping off, editing or sculpting clay into the piece it was created for.

04/06/2021

Working on an exciting new project with amazing clients that are so accomplished yet so down-to-earth...Can't wait to show you the finished product!