Boots Road Group LLC

12/22/2020

Look what just arrived for Boots Road Group! Three national Davey Awards (for small ad agencies): two gold and one silver. This year we've also won a national Creative Communication Award and three honorable mentions in the national Graphis Awards for graphic design. All were for campaigns promoting recycling and less consumption that we created for the Monterey Regional Waste Management District.

06/25/2020

Social marketing uses the persuasion techniques normally used to sell potato chips, fashion, detergent, cars, and endless other consumer products, but for

05/23/2020

A great article about this Tuesday's Saving Democracy event — hope to see you online!

Spencer Critchley is hosting a discussion—the fourth in an ongoing series—that seeks to improve communication across political divides.

03/31/2020

A very, very timely episode of the Dastardly Cleverness in the Service of Good podcast: How to Communicate in a Crisis — including about coronavirus — with Brent Colburn, based on his experience with the Pentagon, Homeland Security, presidential campaigns, Princeton and more. On all podcast apps now.

11/26/2019

Great interview with Zach Friend here — originating from our remote studio at Boots Road Group.

Zach Friend, former press secretary and spokesperson for Obama For America hypothesizes on what sort of impact President Obama could ultimately have on the 2020 election.