HMA We are HMAº. We practice data-driven design, merging thinkers and dreamers. Algorithms and art. Data

Not everyone has time for a full blog, especially during budget season.So we made it simple: 4 steps to building a smart...
09/03/2026

Not everyone has time for a full blog, especially during budget season.

So we made it simple: 4 steps to building a smarter 2027 hotel marketing calendar.

Swipe through and save this for your planning →

Budget season is here. Is your hotel marketing calendar built to drive revenue?Before planning another year of campaigns...
09/01/2026

Budget season is here. Is your hotel marketing calendar built to drive revenue?

Before planning another year of campaigns, take a closer look at where your biggest opportunities are.

In this week’s blog, we’re breaking down how to build a marketing calendar that connects strategy, spend and revenue.

See for yourself at the link in our comments.

Our HMA creative team recently designed a billboard to help a client drive awareness and traffic to their newly branded ...
08/27/2026

Our HMA creative team recently designed a billboard to help a client drive awareness and traffic to their newly branded restaurant.

The goal was simple: create eye catching creative that grabs attention, sparks curiosity, and gives people a reason to stop and check it out.

Just one more way great creative can help turn visibility into action.

Fall is here, and hotel marketing teams are heading into one of the busiest seasons of the year. Holiday campaigns. Cybe...
08/25/2026

Fall is here, and hotel marketing teams are heading into one of the busiest seasons of the year. Holiday campaigns. Cyber promotions. Year end strategy. Seasonal turnover.

When your team is stretched thin, a fractional marketing team can fill the gaps with specialized support across CRM, data, email, deliverability and campaign strategy.

Learn how a fractional model can support your hotel this season at the link in our comments.

Holiday campaign planning comes with a lot to think about, and it is easy for a few important details to get lost along ...
08/20/2026

Holiday campaign planning comes with a lot to think about, and it is easy for a few important details to get lost along the way.

That is why we put together a Holiday Readiness Checklist for hotels and resorts. It gives you a simple roadmap for everything from your offer and creative to launch, measurement, and optimization.

Save this checklist as you build your holiday strategy, or share it with your team to help keep everyone aligned.

A little planning now can make the holiday season much easier to manage.

The holiday season may feel far away, but now is the time to start building your hotel’s strategy.From offers and segmen...
08/18/2026

The holiday season may feel far away, but now is the time to start building your hotel’s strategy.

From offers and segmentation to creative, testing and early-access campaigns, the right foundation can help your team stay ahead as holiday demand picks up.

Need help getting your strategy together? This week’s blog breaks down what you should be considering, with a month-by-month guide to help you prepare.

Read more at the link in our comments.

This week, we’re focusing on fall travel planning and how to best prepare our clients for the season ahead.With traveler...
08/13/2026

This week, we’re focusing on fall travel planning and how to best prepare our clients for the season ahead.

With travelers already thinking about their next getaway, now is the time to look at the data, spot the opportunities, and make sure your marketing strategy is ready to capture demand.

What are you seeing in your market as we head into fall? Let us know in the comments.

🍂 Fall travel is already taking shape. Are hotels paying attention?For hoteliers, the months ahead present an opportunit...
08/11/2026

🍂 Fall travel is already taking shape. Are hotels paying attention?

For hoteliers, the months ahead present an opportunity to anticipate demand and respond to changing traveler behavior.

From shifting booking patterns and shorter stays to evolving preferences and increased focus on value, understanding what is influencing fall travel can help hotels make smarter decisions around targeting, timing, and campaign strategy.

Read the full blog at the link in our comments.

Better emails start with better accessibility.Our latest carousel shares simple email accessibility do's and don'ts that...
08/06/2026

Better emails start with better accessibility.

Our latest carousel shares simple email accessibility do's and don'ts that help create a better experience for every subscriber.

Swipe through and let us know your favorite tip.

Is your email marketing accessible to every guest?ADA-compliant emails aren't just about meeting standards. They create ...
08/04/2026

Is your email marketing accessible to every guest?

ADA-compliant emails aren't just about meeting standards. They create better experiences, stronger engagement, and more inclusive marketing.

Learn a few simple ways to make your emails more accessible at the link in our comments.

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