HMA

HMA We are HMAº. We practice data-driven design, merging thinkers and dreamers. Algorithms and art. Data

One report. Complete marketing visibility.Meet the new HMA Intelligencia Performance Comparison Report. Giving marketers...
06/02/2026

One report. Complete marketing visibility.

Meet the new HMA Intelligencia Performance Comparison Report. Giving marketers a faster way to understand what's working and where to focus next.

Track attributed revenue, compare year-over-year performance, analyze category trends, and measure engagement across campaigns and automated turnkeys all from a single dashboard.

Less time gathering data. More time driving results. Swipe to see what's new.

Click the link in our comments to contact us for a demo.

05/26/2026

A brand new report is coming to the HMA customer portal - more soon!

05/21/2026

Expectation: “Our CRM will solve everything.”

Reality: Even the best hotel CRM can only go as far as your data allows.

If guest profiles are incomplete, disconnected, or messy, personalization and automation hit a wall fast.

Need help making your CRM actually work for your hotel? Email HMA at [email protected].

AI-powered personalization, smarter segmentation, better automation… hotel marketers want it all. But here’s the catch: ...
05/19/2026

AI-powered personalization, smarter segmentation, better automation… hotel marketers want it all. But here’s the catch: your marketing is only as strong as your data.

Duplicate guest records. Missing data. OTA relay emails. Disconnected systems. Sound familiar?

Before investing in the next big tool, it may be time to look at the foundation. Read our latest blog to learn more. Link in our comments.

Fresh off the press: a new brochure experience for .Our team developed a comprehensive creative piece highlighting the ...
05/14/2026

Fresh off the press: a new brochure experience for .

Our team developed a comprehensive creative piece highlighting the hotel’s accommodations, meeting spaces, regional attractions, floor plans, and capacity details, giving event planners and guests an engaging, easy-to-navigate resource.

Thoughtful design meets practical functionality in every spread.

Your best guests may already be in your database - but are you recognizing them in time to create a better stay experien...
05/12/2026

Your best guests may already be in your database - but are you recognizing them in time to create a better stay experience?

With cleaner guest data and smarter repeat guest identification through HMA’s Valet program, hotels can deliver more personalized service that builds loyalty and keeps guests coming back.

Want to learn more? Read the full blog at the link in our comments. 👇

Earlier this week we shared ways to grow first party data. Here is one that often gets missed. It starts at the front de...
05/07/2026

Earlier this week we shared ways to grow first party data. Here is one that often gets missed. It starts at the front desk.

Incomplete registration cards and missing guest details lead to lost opportunities.

Our Weekly Data Collection Reports highlight what is missing so teams can improve what gets captured before it is too late.

Better data in means better marketing out. Let’s connect, contact us at [email protected].

"Join our newsletter” is not a value prop. Guests know their data is worth something, so the real question is what are y...
05/05/2026

"Join our newsletter” is not a value prop. Guests know their data is worth something, so the real question is what are you offering in return.

Real emails captured at check in. More thoughtful pre arrival and post stay touchpoints. Clear, compelling reasons to opt in. Data that actually connects back to your CRM. And if it is not clean, it is not useful.

This week, we broke down five simple ways to grow first party data without overcomplicating it.

See the link in our comments to read more.

Earlier this week we shared how Same-Time-Last-Year campaigns drive revenue. Here’s what that strategy looks like in act...
04/30/2026

Earlier this week we shared how Same-Time-Last-Year campaigns drive revenue. Here’s what that strategy looks like in action.

This creative example reconnects with guests who stayed last summer, reaching them right when they’re most likely to plan their return.

Curious how this could work for your property? Connect with us at [email protected].

Hotel marketers are always chasing the next big idea, but one of the most powerful revenue drivers may already be in you...
04/28/2026

Hotel marketers are always chasing the next big idea, but one of the most powerful revenue drivers may already be in your data.

Same-Time-Last-Year or Lapsed Guest campaigns use real stay history to reconnect with past guests right when they are most likely to book again.

Want a smarter way to drive repeat bookings? Our latest blog breaks it down.

Link is in our comments.

Address

P. O. Box 548
Monterey, CA
93942

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18316550109

Website

Alerts

Be the first to know and let us send you an email when HMA posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to HMA:

Shortcuts

Share

Category