Sergeant Marketing

12/29/2024

Hello! I’m Nancy Sergeant, back after an eight-month break from going live and sharing content. For those who have followed me, thank you for your support, and for new followers, welcome!

As I prepare for my business’s 30th anniversary in 2025, I’m going to step back into the spotlight and continue sharing marketing insights, experiences, and the valuable lessons I’ve learned alongside my clients and colleagues.

This year has been particularly challenging, navigating life without my husband and father, both of whom passed away within months of each other in the second half of 2024. Their absence is a challenge, yet I’m beyond grateful for my son, family, friends, and colleagues who support and inspire me.

I’m also beginning to look forward to what lies ahead, armed with faith and curiosity. With several big proposals due soon, I’m energized by the work ahead and the beauty of what will unfold personally and professionally if I allow it.

In the new year, you can expect more marketing and small business tips, along with more vulnerability of sharing the ups and downs that are sure to come. I'd like to make this space a community where we can share our journeys. Please share your stories, too so we can all thrive.

Thank you for being here, and until next time, be well!



https://www.youtube.com/watch?v=MApnSsI_SD0

04/12/2024

Test yourself. Can you do this in 2 sentences? If not, let's chat.



https://www.sergeantmarketing.com/contact

04/11/2024

Not getting the revenue you want? Tired of spinning your wheels? Let's dial right in on what needs to change. Book a call with me today.



https://www.sergeantmarketing.com/contact

04/09/2024

As a sports broadcaster said this morning, 'Preparation, accountability, and consistency are the keys to success,' for Don Hurley's Huskies. These principles hold true not just in sports, but in any business. A strong leader sets the tone for their team to succeed. If you're struggling to apply these principles in your business, particularly with revenue growth marketing strategies, let's chat. Contact me to see how we can identify and overcome any obstacles holding you back from achieving success. https://www.sergeantmarketing.com/contact



https://www.sportingnews.com/us/ncaa-basketball/news/uconn-purdue-live-score-highlights-2024-ncaa-championship/315e3ba78d99658f7a994773

The Sporting News tracked live scoring updates, stats and highlights for the UConn vs. Purdue on Monday night. Follow for compete results from the 2024 NCAA men's basketball national championship game.

04/05/2024

If the Wall Street Journal called you today and said we want to feature your company and its value strategy and we must have this information today, would you be ready with a clear description?

If not, challenge yourself and watch this 5 minute video to see if you could do the same thing.

And contact me and let's have some fun uncovering it. https://www.sergeantmarketing.com

T.J. Maxx’s Recession-Proof Pricing Strategy, Explained | WSJ The Economics Of
https://www.youtube.com/watch?v=jA5rB24dNrQ

T.J. Maxx and Marshall’s parent company TJX made almost $50 billion last year – more than Nordstrom and Macy’s combined. A decades-old TJ Maxx commercial pro...

04/02/2024

Wondering how to get started with or get more from your content marketing? You're not alone! Instead of creating traditional marketing that people usually hate, we can create marketing that is helpful, educational, and entertaining. Just like a good story, this approach attracts an audience organically.

Did you know that content marketing is generally more affordable and longer lasting than outbound marketing? It is also an effective way to reach donors or customers you may have never seen before.

Check out this informative column or watch the video of my content marketing conversation with Michael Brenner to learn more about growth hacks to attract new clients and donors with content marketing.

How to Create an Effective Content Marketing Strategy

03/29/2024

Whether you're a seasoned public speaker or looking to improve your presentation skills, this Milestone Mindset conversation is a must-watch! Tune in as public speaking and communications coach, Jane Paterson, provides timeless tips for taking the stage with confidence, no matter the size of your audience. Check out the conversation here: https://www.youtube.com/watch?v=bsR3PbhpV0E

Whether you are a natural and frequent public speaker or want to improve your one-to-one presentation skills this Milestone Mindset LIVE is for you. Public s...

03/26/2024

So much talk about what to do on Linkedin lately. Quite simply, Linkedin is where you go to network and generate relationships -- virtually. It's not where you go to sell. At least not at first. Check out these timeless tips from my conversation with Linkedin pro Kenneth Lang to succeed on the platform.
https://www.youtube.com/watch?v=wt7GiD5oZ5k

Don't miss Ken Lang sharing Linkedin Tips for Job Searchers and Business Networkers on my Milestone Mindset LIVE, 11/9/22, 2 pm eastern time.

03/26/2024

Subscribe today! Watch Milestone Mindset shows that showcase leaders and their success with Milestones. Mindset. & Marketing. Takeaway ideas to skyrocket your revenue without breaking the bank faster!
https://www.youtube.com//featured

02/24/2024

Dr. Sharon Styles-Anderson is a true inspiration for all of us. Her unwavering faith and determination to create a better world are simply unparalleled. I am thrilled to announce that her Third Annual Emotional Civility Conference is going live on March 6 at noon via YouTube KCG Consulting Services and on Facebook. Make sure to follow for updates and tune in to this incredible event.

Here is a replay of our conversation when she launched her book Emotional Civility. It was an amazing experience to talk with her and learn from her insights. (She now has an accompanying workbook.)

Keep going, my friend! Your work is making a significant difference in the world. Congratulations! .

Watch the replay here: https://vimeo.com/manage/videos/607779816

02/23/2024

Industry experts know that when it comes to content, depth is just as important as breadth. Imagine your content as an exhibit for visitors to take a deep dive, be entertained, and educated in a topic of interest or need. Multimedia journalist Eric Conklin's latest article, "Exhibit brings into focus seaside havens in a segregated landscape," was featured on the front page of the New Jersey Section in The Star-Ledger today. The exhibit, which runs through March 25 at the Emlen Physick Estate in Cape May, sheds light on the story of Jersey Shore's Black beaches through art and photos. Check it out now!

https://www.nj.com/cape-may-county/2024/02/the-story-of-jersey-shores-black-beaches-is-being-told-through-art-and-photos.html

The display in Cape May showcases beachgoers at Grant Street Beach and Chicken Bone Beach in the days before desegregation.

02/22/2024

Attracting guests to an event can be a daunting task, but incorporating video into your marketing strategy can be a game-changer. Check out this teaser video for New Jersey School Administrators' 2023 Spring Leadership event - a great example of how video can help engage potential attendees. Stay tuned for the 2024 video to see how they continue to use and repurpose this key tool in their marketing efforts. Watch the 2023 video created with Leonel Montes de Oca and David F. Scelba here: https://www.youtube.com/watch?v=bAsMNKKIeOohttps://lnkd.in/eZpsK5E3

Lifting Leadership...Knowledge, Relationships and Empowerment is our message for the NJASA and NJAPSA’s 41st Annual Spring Leadership Conference. And registr...