Element Six Creative Group

Element Six Creative Group Brand Chemistry: Formula. Solution. Reaction. www.e6creative.com Element Six is a strategic branding agency with a methodical mind and a creative heart.

We believe that effective branding is not accomplished through aesthetics alone. It starts with insight, analysis, and expertise—leads to methodically formulated solutions—then produces specific audience reactions.

1) Situational analysis: research and evaluate the competition, target audience, industry trends, gaps and opportunities.

2) Brand synthesis: determine intellectual and emotional esse

nce through brand positioning and personality development.

3) Brand formula: distill findings into a blueprint, ensuring the solutions are grounded in strategy.

4) Creative exploration: explore and develop campaigns, branding elements and visual style.

5) Branding guidelines: define the rules for a brand’s visual and written tone to ensure consistency through all communications.

6) Tactical application: direct advertising and promotional tactics through print, digital and other engagement channels.

Ever wonder what the difference between readers spreads and printers spreads are? This infographic explains it all. ...
03/26/2020

Ever wonder what the difference between readers spreads and printers spreads are? This infographic explains it all.

Talk about marketing! Airbnb was going to make a marketing push in China by renting out an Airbnb on the Great Wall of...
07/02/2019

Talk about marketing! Airbnb was going to make a marketing push in China by renting out an Airbnb on the Great Wall of China

You could win a stay and round-trip flights.

For your piece of ... What does "Amazon's Choice" mean?
06/26/2019

For your piece of ... What does "Amazon's Choice" mean?

It almost certainly doesn’t involve Amazon employees selecting products they think are the best.

to Canada, where Walmart's strategy is an ode to parents.
06/25/2019

to Canada, where Walmart's strategy is an ode to parents.

The retailer's new Canadian masterbrand platform aims to drive home the emotional side of saving money.

Graphic artist Peter Saville on creating Burberry's new .
06/24/2019

Graphic artist Peter Saville on creating Burberry's new .

The artist behind some of fashion’s most infamous logo redesigns discusses the power of branding – and working with Riccardo Tisci

Birchbox is now trying a gender neutral .
06/21/2019

Birchbox is now trying a gender neutral .

Say hello to Birchbox Grooming.

An interesting question... Who are the creators of generated art – their programmers or the machines?
06/18/2019

An interesting question... Who are the creators of generated art – their programmers or the machines?

The Art of Tech track at will explore whether computer algorithms can truly create art, and how AI has been affecting creative industries.

alert! What do you think of Warner Bros. Music's new look?
06/12/2019

alert! What do you think of Warner Bros. Music's new look?

If there’s one thing the music industry takes very seriously, it’s an iconic logo. So when Warner Bros. Records announced a major rebranding earlier today — complete with a new na…

For , which is more important - your head or your heart?
06/11/2019

For , which is more important - your head or your heart?

“The reason it works is because empathizing, or thinking about someone in an emotional way, leads to more cognitive flexibility,” says professor Kelly Herd.

So, can you really copyright a meme...?
06/07/2019

So, can you really copyright a meme...?

Epic Games, creator of the smash hit Fortnite, currently faces a tornado of lawsuits over its use and sale of in-game animations based on dance moves popularized by celebrities. The Supreme Court is involved, the public is divided, and entertainers are seemingly getting screwed. But who really owns....

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219 Changebridge Road
Montville, NJ
07045

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm

Telephone

+19737962600

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