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MarketShare Communications

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MarketShare Communications

A Perfect Collaboration of Strategic Planning and Results Driven Solutions How? What makes us different? That means they work together 24/7/365!

Since its inception more than 25 years ago, MarketShare Communications has grown into an exciting, dynamic and strategic marketing, website development and advertising firm. By providing our clients with creative yet solid solutions combined with unparalleled service and commitment. Because we understand that your success translates into our success, we are dedicated to helping you reach your short term and long term business goals. Well, first of all — the two principals are married to each other...as well as married to the business. A major feat — but with Ilene and Ted, it comes naturally. Their core strengths of seeing both the big picture and detail-oriented follow-through, combined with a dedicated and talented staff, give MarketShare a proven track record of positive results for their clients. But most importantly, MarketShare specializes in helping small and middle-market, closely held businesses and organizations gain more market share, achieve growth and realize positive results with successful outcomes. A dynamic team of experienced marketing professionals, an art director, graphic designers, web developers, media planner and copywriters, allows us to deliver cutting-edge marketing initiatives for measurable return on your marketing investment. Whether you are seeking new creative ideas and strategies for growth, brand recognition, website development or communications solutions, think of MarketShare — as part of your marketing team!

09/15/2026

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗼𝗻𝗹𝘆 𝘀𝗲𝗲 𝘁𝗵𝗲 𝘁𝗶𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗶𝗰𝗲𝗯𝗲𝗿𝗴 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.
They see the logo. The website. The social media posts. The ads.

𝗪𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻'𝘁 𝘀𝗲𝗲 𝗶𝘀 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮𝗹𝗹 𝗼𝗳 𝘁𝗵𝗼𝘀𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘄𝗼𝗿𝗸.

Behind every successful marketing campaign are the pieces that drive real results: research, SEO, analytics, brand strategy, email marketing, content planning, conversion optimization, and customer experience.

The truth is, great marketing isn't usually about one viral post or one beautiful website. It's the culmination of thoughtful, consistent work happening behind the scenes.

If your marketing efforts aren't getting the results you'd hoped for, it may not be what's visible that needs attention—it may be everything underneath the surface.

Because the strongest marketing strategies are built on much more than what people can see.

09/11/2026

𝗧𝗼𝗱𝗮𝘆 𝗺𝗮𝗿𝗸𝘀 𝟮𝟱 𝘆𝗲𝗮𝗿𝘀 𝘀𝗶𝗻𝗰𝗲 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟭𝟭, 𝟮𝟬𝟬𝟭.

Let us all remember the nearly 3,000 lives lost, the families forever changed, and the first responders, service members, and everyday citizens who showed extraordinary courage in the face of unimaginable tragedy.

We also remember the unity, compassion, and sense of shared humanity that followed.

Twenty-five years later, the responsibility to remember remains.

We honor those we lost. We thank those who served. And we carry forward the spirit of resilience and togetherness that defined our nation in the days that followed.

09/09/2026

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁 𝘀𝗮𝗹𝗲𝘀.
One of the most common misconceptions among business owners is that marketing and sales are essentially the same thing. They are closely connected, and each depends on the other, but they have very different jobs.

Understanding that difference is especially important in business-to-business marketing, where the buying process can take weeks or months and often involves multiple decision-makers.

Simply put: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. 𝗦𝗮𝗹𝗲𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝘀 𝘁𝗵𝗼𝘀𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗶𝗻𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀.

At MarketShare Communications, we see this confusion surprisingly often—even among sophisticated business owners and executives. A company hires us to handle its marketing: strategy, website, SEO, email campaigns, social media, content, and other efforts designed to create visibility and generate opportunities.

𝘛𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘪𝘴 𝘥𝘰𝘪𝘯𝘨 𝘪𝘵𝘴 𝘫𝘰𝘣 𝘢𝘯𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘪𝘯𝘨 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘰𝘳 𝘭𝘦𝘢𝘥𝘴—𝘣𝘶𝘵 𝘵𝘩𝘦 𝘴𝘢𝘭𝘦𝘴 𝘵𝘦𝘢𝘮 𝘪𝘴𝘯’𝘵 𝘧𝘰𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘶𝘱 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵𝘭𝘺 𝘰𝘯 𝘵𝘩𝘦𝘴𝘦 𝘭𝘦𝘢𝘥𝘴, 𝘯𝘶𝘳𝘵𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘴, 𝘰𝘳 𝘤𝘰𝘯𝘷𝘦𝘳𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥 𝘵𝘰 𝘯𝘦𝘸 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.

Eventually, the owner says, “The marketing isn’t working.” But we have found that often the real issue is much simpler: The sales process isn’t working. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗻 𝗼𝗽𝗲𝗻 𝘁𝗵𝗲 𝗱𝗼𝗼𝗿 𝗮𝗻𝗱 𝗴𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀𝗽𝗲𝗼𝗽𝗹𝗲 𝗮 𝗿𝗲𝗮𝘀𝗼𝗻 𝘁𝗼 𝘄𝗮𝗹𝗸 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗶𝘁, 𝗯𝘂𝘁 𝗶𝘁 𝗰𝗮𝗻𝗻𝗼𝘁 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲𝘀 𝗰𝗮𝗹𝗹, 𝗯𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽, 𝗼𝗿 𝗰𝗹𝗼𝘀𝗲 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹. Knowing where marketing ends and sales begins is critical to understanding what is—and isn’t—working in your business.

Learn more about the purpose of marketing, and how it differs from sales: https://tinyurl.com/frhka6rt

09/08/2026

🎯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗝𝗲𝗼𝗽𝗮𝗿𝗱𝘆!
For $300...
Question: 𝗪𝗵𝗮𝘁'𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗰𝗵𝗼𝗼𝘀𝗲 𝗼𝗻𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘃𝗲𝗿 𝗮𝗻𝗼𝘁𝗵𝗲𝗿?
If you guessed 𝗯𝗿𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁, you're right! ✅

Customers aren't always looking for the cheapest option, they're looking for the business they feel confident choosing.

Strong branding helps people:
✔️ Recognize your business
✔️ Remember what makes you different
✔️ Feel confident in your products or services
✔️ Trust that you'll deliver on your promises

The businesses that stand out aren't necessarily the loudest, they're the ones that build trust consistently over time.

Did you get it right before swiping? Let us know in the comments!

09/02/2026

Your website should reflect the business you are today. 𝗦𝗼 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱.
A website isn’t the only thing that can become outdated. As businesses grow, their services, customers, expertise, and competitive position often change. Problem is, their branding and marketing messages don’t always keep up.

Does your logo, messaging, website, social media, sales materials, and overall presentation still communicate who you are today? More importantly, do they give prospects a clear and consistent reason to choose you?

A strong brand is more than a logo or color palette. It’s the impression people have of your business—and consistency across every touchpoint helps build recognition, credibility, and trust.

Learn more about building a stronger brand: https://tinyurl.com/2x5cezza

09/01/2026

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝘆𝘁𝗵 𝘃𝘀. 𝗥𝗲𝗮𝗹𝗶𝘁𝘆
If marketing success came from pressing one big "GO VIRAL" button, we'd all be out of a job.

The reality? Successful marketing is usually much less exciting — 𝗮𝗻𝗱 𝗺𝘂𝗰𝗵 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁.

𝗕𝗲𝗵𝗶𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝘀𝘁𝗿𝗼𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗯𝗲𝗵𝗶𝗻𝗱-𝘁𝗵𝗲-𝘀𝗰𝗲𝗻𝗲𝘀 𝘄𝗼𝗿𝗸:
• Planning content calendars
• Reviewing analytics and performance
• Refining messaging
• Testing new ideas
• Creating valuable content
• Showing up consistently over time

The businesses that grow aren't necessarily the ones with the biggest budgets or the flashiest campaigns. They're the ones that commit to doing the right things consistently.

There aren't many shortcuts in marketing, but there are proven strategies that work when you stick with them.

Ask yourself: 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘃𝗶𝗿𝗮𝗹 𝗺𝗼𝗺𝗲𝗻𝘁, 𝗼𝗿 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁'𝘀 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?

If you're ready to stop chasing marketing trends and start building a strategy that works, we'd love to help.

08/27/2026

𝗙𝗼𝗿 𝘀𝗺𝗮𝗹𝗹 𝗮𝗻𝗱 𝗺𝗶𝗱-𝘀𝗶𝘇𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀—𝗮𝗻𝗱 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝘀𝗼𝗹𝗼𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀—𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝘄𝗵𝗲𝗿𝗲 𝗮 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝗱𝗲𝗰𝗶𝗱𝗲𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘁𝗼 𝗰𝗮𝗹𝗹, 𝗲𝗺𝗮𝗶𝗹, 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗮 𝗺𝗲𝗲𝘁𝗶𝗻𝗴…𝗼𝗿 𝗺𝗼𝘃𝗲 𝗼𝗻 𝘁𝗼 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲.

And the way people make that decision is changing.

Google is no longer the only place prospects search. AI-powered tools increasingly help people research companies, compare services, and decide who appears credible. At the same time, visitors expect websites to be current, easy to navigate, mobile-friendly, and immediately clear about what you do and why they should choose you.

If your website was created several years ago, does it still accurately represent the business you are today? Have your services, customers, expertise, geographic reach, or competitive advantages changed? Is your SEO up to speed - your meta descriptions, title tags, alt tags? Do you even know?

The good news: improving your website doesn't always mean starting over.

Sometimes strategic changes to your content, SEO, navigation, calls to action, imagery, or key pages can make a significant difference.

𝗦𝗼, 𝗶𝘀 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄—𝗼𝗿 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗵𝗼𝗹𝗱𝗶𝗻𝗴 𝗶𝘁 𝗯𝗮𝗰𝗸?

Why now is the best time to update your website https://tinyurl.com/yk89cafd

08/24/2026

🎯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗝𝗲𝗼𝗽𝗮𝗿𝗱𝘆!
For $400...
Question: 𝗪𝗵𝗮𝘁'𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗱𝗼 𝗯𝗲𝗳𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗮𝗰𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
If you guessed 𝘃𝗶𝘀𝗶𝘁 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲, you're right! ✅

Before someone calls, emails, or walks through your door, chances are they're doing a little homework.

Your website is often their first impression of your business. They're looking for:
• What you do
• Whether they can trust you
• What makes you different
• How to contact you

A well-designed website doesn't just look good; it helps turn curious visitors into confident customers.

Is your website making the right first impression, or could you use a refresh? Learn more about how we can help you with web design: https://tinyurl.com/623bd7j2

08/21/2026

𝗬𝗼𝘂 𝗰𝗮𝗻 𝗼𝗳𝗳𝗲𝗿 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝘀𝗮𝗺𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗮𝗻𝗱 𝗴𝗲𝘁 𝘁𝘄𝗼 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗿𝗲𝗮𝗰𝘁𝗶𝗼𝗻𝘀 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁.

Compare these:
"𝘞𝘦 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘪𝘻𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴."
vs.
"𝘞𝘦 𝘩𝘦𝘭𝘱 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘶𝘳𝘯 𝘴𝘤𝘢𝘵𝘵𝘦𝘳𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘢 𝘤𝘭𝘦𝘢𝘳 𝘱𝘭𝘢𝘯 𝘵𝘩𝘢𝘵 𝘣𝘳𝘪𝘯𝘨𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴."

Which one immediately tells you who it's for, what problem it solves, and why it matters?

Great marketing copy isn't about sounding more professional; it's about being more specific. Your audience shouldn't have to translate what you do. The clearer your message is, the easier it is for the right people to recognize themselves in it.

If your website, social media, or marketing materials are full of generic phrases, it may be time to rethink the story you're telling.

At MarketShare, we help businesses turn unclear messaging into marketing that connects, communicates, and converts!
Consider having a marketing assessment with us: https://tinyurl.com/3962bp6v

08/18/2026

Ever notice how people ask, "What's the best marketing strategy?"
The truth is, there isn't one.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝘁𝗼𝗼𝗹, 𝗶𝘁'𝘀 𝗮𝗻 𝗲𝗻𝘁𝗶𝗿𝗲 𝘁𝗼𝗼𝗹𝗯𝗼𝘅.

Sometimes the right answer is improving your website. Other times, it's investing in SEO, creating better content, sending an email campaign, running paid ads, or diving into your analytics.

The businesses that see the best results aren't necessarily doing everything, they're using the right tools at the right time.

A great marketing strategy isn't about chasing every trend or trying every tactic. It's about 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗴𝗼𝗮𝗹𝘀, 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗰𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘁𝗵𝗲𝗿𝗲.

The question isn't, "What's the best marketing tool?" it's, "𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗼𝗼𝗹 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗷𝗼𝗯?"

🧰 Which marketing tool has made the biggest impact on your business so far?

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Montville, NJ
07045

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