MarketShare Communications

MarketShare Communications A Perfect Collaboration of Strategic Planning and Results Driven Solutions How? What makes us different? That means they work together 24/7/365!

Since its inception more than 25 years ago, MarketShare Communications has grown into an exciting, dynamic and strategic marketing, website development and advertising firm. By providing our clients with creative yet solid solutions combined with unparalleled service and commitment. Because we understand that your success translates into our success, we are dedicated to helping you reach your shor

t term and long term business goals. Well, first of all — the two principals are married to each other...as well as married to the business. A major feat — but with Ilene and Ted, it comes naturally. Their core strengths of seeing both the big picture and detail-oriented follow-through, combined with a dedicated and talented staff, give MarketShare a proven track record of positive results for their clients. But most importantly, MarketShare specializes in helping small and middle-market, closely held businesses and organizations gain more market share, achieve growth and realize positive results with successful outcomes. A dynamic team of experienced marketing professionals, an art director, graphic designers, web developers, media planner and copywriters, allows us to deliver cutting-edge marketing initiatives for measurable return on your marketing investment. Whether you are seeking new creative ideas and strategies for growth, brand recognition, website development or communications solutions, think of MarketShare — as part of your marketing team!

Recently, Ted and I witnessed a small moment in our neighborhood while on our daily walk that unexpectedly carried a big...
06/09/2026

Recently, Ted and I witnessed a small moment in our neighborhood while on our daily walk that unexpectedly carried a big lesson about business — and life.

A group of little girls, probably around five or six years old, were playing together in the street. One child walked over to the group looking visibly upset and frustrated. Then she kicked a street sign.

Another little girl asked her gently, “Why aren’t you having fun?”

The upset child answered loudly: “𝗛𝗮𝘃𝗶𝗻𝗴 𝗳𝘂𝗻 𝗶𝘀 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗳𝗼𝗿 𝗺𝗲.”

One of the others immediately responded: “You should try to have fun anyway.”

As simple as it was, that exchange stayed with us and we talked about it later in the day, because 𝗺𝗮𝗻𝘆 𝗮𝗱𝘂𝗹𝘁𝘀 — 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 — 𝗳𝗲𝗲𝗹 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘄𝗮𝘆, even if they don’t say it out loud.

𝗙𝗼𝗿 𝗺𝗮𝗻𝘆 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀, “𝗳𝘂𝗻” 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝘁𝗶𝗲𝗱 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝘁𝗼 𝘄𝗶𝗻𝗻𝗶𝗻𝗴.

But ironically, businesses often perform better when owners reconnect with curiosity, creativity, and purpose instead of operating in a constant state of pressure and frustration. Employees feel that energy. Customers feel it too!

Learn more about how not to miss the best part of the game! https://bit.ly/4eeFgj6

𝗪𝗵𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗼𝘁 𝗦𝗼 𝗠𝘂𝗰𝗵 𝗛𝗮𝗿𝗱𝗲𝗿 (𝗔𝗻𝗱 𝗪𝗵𝗮𝘁 𝗦𝗺𝗮𝗿𝘁 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘄𝗻𝗲𝗿𝘀 𝗔𝗿𝗲 𝗗𝗼𝗶𝗻𝗴 𝗔𝗯𝗼𝘂𝘁 𝗜𝘁)Not long ago, a solid marketing plan...
06/05/2026

𝗪𝗵𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗼𝘁 𝗦𝗼 𝗠𝘂𝗰𝗵 𝗛𝗮𝗿𝗱𝗲𝗿 (𝗔𝗻𝗱 𝗪𝗵𝗮𝘁 𝗦𝗺𝗮𝗿𝘁 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘄𝗻𝗲𝗿𝘀 𝗔𝗿𝗲 𝗗𝗼𝗶𝗻𝗴 𝗔𝗯𝗼𝘂𝘁 𝗜𝘁)
Not long ago, a solid marketing plan for a small or mid-sized business looked something like this: a decent website, maybe some Google ads, a monthly email, and word of mouth doing the heavy lifting. That approach worked — and honestly, for a while, it worked well.

𝗧𝗵𝗲𝗻 𝘁𝗵𝗲 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝘀𝗵𝗶𝗳𝘁𝗲𝗱 — 𝗳𝗮𝘀𝘁
Today’s customers don’t just Google things. They ask AI assistants. They get summarized answers instead of a list of links. They scroll social feeds, read blogs, check reviews, and form opinions about your business before you ever know they exist. If you’re not showing up in all of those places — consistently, strategically, and in the right way — you’re invisible to a growing segment of your market.

Could you learn all of this yourself? Yes. Is it worth your time? That depends on whether marketing is your business — or just part of running your business.

𝗪𝗲 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗦𝗵𝗮𝗿𝗲 𝗶𝗻 𝟭𝟵𝟴𝟲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘄𝗲 𝗯𝗲𝗹𝗶𝗲𝘃𝗲𝗱 𝘁𝗵𝗮𝘁 𝘀𝗺𝗮𝗹𝗹 𝗮𝗻𝗱 𝗺𝗶𝗱-𝘀𝗶𝘇𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗼𝗳 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗹𝗮𝗿𝗴𝗲𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘁𝗮𝗸𝗲 𝗳𝗼𝗿 𝗴𝗿𝗮𝗻𝘁𝗲𝗱.

Learn more about how marketing is shifting, and how we can help: https://bit.ly/4xdhEEb

𝗧𝗵𝗲 𝗠𝗼𝘀𝘁 𝗗𝗮𝗻𝗴𝗲𝗿𝗼𝘂𝘀 𝗦𝗰𝗮𝗺 𝗘𝗺𝗮𝗶𝗹𝘀 𝗗𝗼𝗻'𝘁 𝗟𝗼𝗼𝗸 𝗟𝗶𝗸𝗲 𝗦𝗰𝗮𝗺𝘀The newest phishing emails don't look like scams anymore.Gone are th...
06/01/2026

𝗧𝗵𝗲 𝗠𝗼𝘀𝘁 𝗗𝗮𝗻𝗴𝗲𝗿𝗼𝘂𝘀 𝗦𝗰𝗮𝗺 𝗘𝗺𝗮𝗶𝗹𝘀 𝗗𝗼𝗻'𝘁 𝗟𝗼𝗼𝗸 𝗟𝗶𝗸𝗲 𝗦𝗰𝗮𝗺𝘀
The newest phishing emails don't look like scams anymore.

Gone are the days of obvious spelling mistakes, strange formatting, and suspicious-looking links. Today's fraudulent emails are often polished, professional, and increasingly powered by AI.

Recently, a business owner we know received an email that appeared legitimate. It referenced her law practice, business growth, and AI-driven client acquisition. At first glance, it looked credible. But a closer look revealed several red flags:

• No real signature, logo, or contact information
• The sender's website led to a dead page
• The message was vague and appeared designed to start a conversation rather than provide anything meaningful

That's what makes these scams dangerous. Many aren't trying to infect your computer immediately. They're trying to start a dialogue, build trust, and lower your guard before the real scam begins.

Cybercriminals are getting smarter, and small businesses remain a favorite target.

We've put together a short article explaining how to spot suspicious emails and protect your business before a costly mistake happens.

Read the full blog: https://shorturl.at/u1iyj
𝙎𝙤𝙢𝙚𝙩𝙞𝙢𝙚𝙨 𝙩𝙝𝙚 𝙢𝙤𝙨𝙩 𝙙𝙖𝙣𝙜𝙚𝙧𝙤𝙪𝙨 𝙚𝙢𝙖𝙞𝙡𝙨 𝙖𝙧𝙚 𝙩𝙝𝙚 𝙤𝙣𝙚𝙨 𝙩𝙝𝙖𝙩 𝙡𝙤𝙤𝙠 𝙢𝙤𝙨𝙩 𝙡𝙚𝙜𝙞𝙩𝙞𝙢𝙖𝙩𝙚.

Please share with us if you have had a similar experience in the comments below. We all get smarter if we learn from each other!

Here's something interesting to think about as we approach the weekend:𝗛𝗮𝘃𝗲 𝗬𝗼𝘂 𝗟𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗣𝗮𝘀𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀?Ther...
05/29/2026

Here's something interesting to think about as we approach the weekend:
𝗛𝗮𝘃𝗲 𝗬𝗼𝘂 𝗟𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗣𝗮𝘀𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀?

There is something unforgettable about the early days of building a business: the energy, the optimism, and the feeling that every new client, referral, sale, and opportunity meant you were building something real.

Then reality sets in.

After years in business, even successful entrepreneurs can feel tired, disconnected, or stuck in routine. The work becomes repetitive. The decisions feel endless. Instead of leading with vision, you may find yourself reacting to problems, chasing receivables, managing details, and trying to keep up.

That does not mean you chose the wrong business. It may mean your business has survived, evolved, and outgrown the way you are currently managing, marketing, or thinking about it.

𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘁𝗼 𝘀𝗽𝗼𝘁 𝘁𝗵𝗲 𝘀𝘆𝗺𝗽𝘁𝗼𝗺𝘀 𝗼𝗳 𝗹𝗼𝘀𝘁 𝗽𝗮𝘀𝘀𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗿𝗲𝗶𝗴𝗻𝗶𝘁𝗲 𝘁𝗵𝗲 𝘀𝗽𝗮𝗿𝗸 𝘁𝗵𝗮𝘁 𝗴𝗼𝘁 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁𝗲𝗱! https://tinyurl.com/2cy7f5tf

𝗪𝗵𝗲𝗿𝗲 𝗦𝗺𝗮𝗿𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗔𝗿𝗲 𝗦𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗧𝗵𝗲𝗶𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗼𝗹𝗹𝗮𝗿𝘀The companies seeing real growth today aren’t throwing money a...
05/26/2026

𝗪𝗵𝗲𝗿𝗲 𝗦𝗺𝗮𝗿𝘁 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗔𝗿𝗲 𝗦𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗧𝗵𝗲𝗶𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗼𝗹𝗹𝗮𝗿𝘀
The companies seeing real growth today aren’t throwing money at random marketing tactics — they’re investing strategically in platforms that work together:

✔️ A website built to convert
✔️ Email marketing that nurtures leads
✔️ Social media that builds credibility & trust
✔️ Paid ads that amplify what’s already working

The strongest marketing strategies connect every channel:
Social creates awareness → Email nurtures → Ads capture intent → Your website converts.

If your marketing isn’t working together, it may be time for a new strategy. Let’s talk about how to make your marketing dollars work smarter!
https://marketsharecomm.com/

To those who served and gave their lives, we owe you and your families a debt of gratitude. There are no words to expres...
05/25/2026

To those who served and gave their lives, we owe you and your families a debt of gratitude. There are no words to express our deepest thanks on this Memorial Day. Today we celebrate our heroes!

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗼𝗿 𝗪𝗵𝗲𝗻 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝘂𝗱𝗱𝗲𝗻𝗹𝘆 𝗦𝗵𝗶𝗳𝘁𝘀Rising costs, supply chain issues, labor shortages, and economic un...
05/21/2026

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗼𝗿 𝗪𝗵𝗲𝗻 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝘂𝗱𝗱𝗲𝗻𝗹𝘆 𝗦𝗵𝗶𝗳𝘁𝘀
Rising costs, supply chain issues, labor shortages, and economic uncertainty can change business conditions fast.

You may not control the market — but you can control whether your marketing is visible, consistent, and ready to support your business when things shift.

𝟯 𝗿𝗲𝗺𝗶𝗻𝗱𝗲𝗿𝘀 𝗳𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀:
1️⃣ Don’t wait until business slows down to market
2️⃣ Stay connected to your existing customers
3️⃣ Build a marketing strategy flexible enough to adapt quickly

The businesses that stay visible during uncertain times are often the ones that consistently market year-round.

If you’re unsure what’s working—and what’s not—now may be the right time for a strategic marketing assessment and roadmap for growth. Reach out to learn more: https://marketsharecomm.com/this-is-the-year-your-business-grows/

𝗦𝗽𝗿𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗲𝗮𝘀𝗼𝗻 𝗳𝗼𝗿 𝗻𝗲𝘄 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴𝘀 – 𝘄𝗵𝘆 𝗻𝗼𝘁 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁?Now is the perfect time to take some of your o...
05/14/2026

𝗦𝗽𝗿𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗲𝗮𝘀𝗼𝗻 𝗳𝗼𝗿 𝗻𝗲𝘄 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴𝘀 – 𝘄𝗵𝘆 𝗻𝗼𝘁 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁?
Now is the perfect time to take some of your old content and refresh it for maximum impact. Giving your existing materials a strategic update can drive engagement and generate better leads.

𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱:
🎯 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗚𝗼𝗮𝗹𝘀: Revisit your brand’s objectives and ensure that the content you are refreshing still aligns with those goals. Clear goals make it easier to refine your message and maximize its impact.
📊 𝗔𝘂𝗱𝗶𝘁 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗛𝗮𝘃𝗲: Review your current content library. Identify what’s performing well, what needs an update, and what should be retired. Use analytics to prioritize pieces that have seen a drop in traffic or engagement.
✍️ 𝗔𝗱𝗱 𝗙𝗿𝗲𝘀𝗵 𝗩𝗮𝗹𝘂𝗲: Revamp outdated content with new insights, trends, or data. Ensure the messaging resonates with your current audience and reflects your brand’s evolving voice.
👥 𝗧𝗮𝗶𝗹𝗼𝗿 𝘁𝗼 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Needs change over time. Dig deeper into what your audience needs NOW. Adjust your tone, update SEO keywords, and incorporate elements that speak directly to their current interests.
🎨 𝗕𝗼𝗼𝘀𝘁 𝗩𝗶𝘀𝘂𝗮𝗹 𝗔𝗽𝗽𝗲𝗮𝗹: Make your content more engaging by reformatting it for current platforms. Use appealing visuals, videos, or interactive formats like polls or webinars to capture audience interest and keep them hooked.
📢 𝗥𝗲𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆: Treat refreshed content like new! Share it across social media, feature it in your emails, or collaborate with influencers. Don’t forget to link back to it from related articles.
📈 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁: Track the performance of updated content with metrics like engagement, clicks, and conversions. This will show what works and help inform your next refresh!

Doing a content strategy refresh isn’t just smart—it’s essential for staying ahead. At MarketShare, we can help you create a sustainable content plan that works! tinyurl.com/2h6wmjd6

𝗧𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗲𝗺𝗮𝗶𝗹 𝗹𝗶𝗲𝘀 𝗶𝗻 𝗶𝘁𝘀 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱, 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗮𝗻𝗱 𝗰𝗹𝗶𝗲𝗻𝘁𝘀, 𝗻𝘂𝗿𝘁𝘂𝗿𝗶...
05/07/2026

𝗧𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗲𝗺𝗮𝗶𝗹 𝗹𝗶𝗲𝘀 𝗶𝗻 𝗶𝘁𝘀 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱, 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗮𝗻𝗱 𝗰𝗹𝗶𝗲𝗻𝘁𝘀, 𝗻𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀.

Email marketing is an essential component in a marketing strategy. With its high ROI, scalability, and automation capabilities, email marketing allows businesses to stay in front of their customers, optimize messaging, and measure performance.

Is your email marketing effective? Start with these tips!

𝗔𝗻𝗱 𝘁𝗵𝗲𝗻 𝗰𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗼𝘂𝗿 𝗙𝗿𝗲𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 𝗧𝗼𝗼𝗹!
Download our full Marketing Checklist for Growing Businesses to assess whether you have everything in place for a successful in-house marketing program: https://tinyurl.com/54tmwr7z

𝗪𝗵𝗲𝗻 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝗴𝗮𝘃𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗻 𝘂𝗽𝗱𝗮𝘁𝗲? 🌐Take a quick look at your copyright date—if it still says 2018 ...
05/05/2026

𝗪𝗵𝗲𝗻 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝗴𝗮𝘃𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗻 𝘂𝗽𝗱𝗮𝘁𝗲? 🌐
Take a quick look at your copyright date—if it still says 2018 (or even 2023), it might be time for a refresh!

Your website is often the first impression your business makes. A modern, up-to-date site builds trust, engages visitors, and keeps you aligned with the latest design and user experience trends.

But it’s more than looks–a refreshed website can drive real business growth. At MarketShare, our expert web design and development ensure your site reflects your brand, works seamlessly across devices, and supports your business goals.

Learn more: tinyurl.com/5f2mt98w

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