Sparkinator

Sparkinator Helping Entrepreneurs succeed and grow, by using Leveraged marketing dollars

You’ve put a lot of time and work into building a website for your business. Your products and services are displayed be...
07/07/2021

You’ve put a lot of time and work into building a website for your business. Your products and services are displayed beautifully, the landing pages look excellent, and you’re using pay-per-click (PPC) campaigns and SEO to market your site as effectively as possible – and yet, people still leave your pages without purchasing anything. So what can you do about it? In our newest blog post, we'll explain why retargeted ad campaigns are the best place to start, and how to design yours to drive more conversions and profits.

Retargeting ad campaigns are designed to help remind your site visitors of your top-notch product range, even after they’ve clicked out of the website.

Google can be aggressive in ensuring your ads comply with their rules, even when you’re paying to run an ad campaign on ...
06/30/2021

Google can be aggressive in ensuring your ads comply with their rules, even when you’re paying to run an ad campaign on their networks. They maintain robust policies that govern the ads on their networks so it's helpful to understand what can lead to disapproval of an ad. In our most recent blog post, we discuss common reasons why Google Ads get disapproved and what you can do if find yourself with a rejected ad.

Writing ad copy might seem simple but it’s easy to run afoul of Google’s censors. It’s essential to understand the reasons why Google Ads are disapproved.

Pay-per-click (PPC) campaign management enables you to bid for keywords that your target audience uses on Google, increa...
06/23/2021

Pay-per-click (PPC) campaign management enables you to bid for keywords that your target audience uses on Google, increasing your chance of being the star in search results. In our newest blog post, we offer a comprehensive overview of how to set up and manage a PPC campaign in Google Ads. Give it a read!

PPC campaign management allows you to bid for keywords your target audience uses on Google, increasing your chance of being the star of search results.

Digital marketing can seem like a virtual free-for-all with all of the competition you need to cut through just to get y...
06/16/2021

Digital marketing can seem like a virtual free-for-all with all of the competition you need to cut through just to get your content seen and your brand recognized. Should you invest in organic Search Engine Optimization (SEO) marketing, or go for paid Google Ads and other pay-per-click (PPC) advertisements? It’s not a simple answer, but in our newest blog post, we'll walk through the pros and cons of each marketing strategy to help you decide which is right for your business.

Should you be investing in organic Search Engine Optimization (SEO) marketing, or go for paid Google Ads and other pay-per-click (PPC) advertisements?

Improving the click-through rate (CTR) of your Google Ads involves more than choosing a couple of keywords, throwing som...
06/09/2021

Improving the click-through rate (CTR) of your Google Ads involves more than choosing a couple of keywords, throwing some ad copy into your account and watching the sales roll in. Check out our recent blog post where we discuss 5 things you can be doing to make your ads more effective and boost your ad CTR.

Improving the click-through rate (CTR) of your Google Ads takes more than coming up with the right keywords and writing the perfect ad copy.

The percentage of people that visit your site who take the desired action is called your conversion rate. Some common co...
06/02/2021

The percentage of people that visit your site who take the desired action is called your conversion rate. Some common conversions might be submitting an email address, registering for a website, making a purchase, or scheduling an appointment. Check out our recent blog post to find out what you can be doing to improve your ad quality and boost your Google Ads conversion rate.

The percentage of people that visit your site who take the desired action is called your conversion rate. How can you improve ads and boost conversions?

The purpose of negative keywords in Google Ads is to exclude some search terms from your ad campaigns, giving you more c...
05/26/2021

The purpose of negative keywords in Google Ads is to exclude some search terms from your ad campaigns, giving you more control over who sees your ads. Once you find the right mix of keywords you want to bid on, and search terms you want to exclude, you’ll be able to target users with more precision and increase your conversion rate.

The purpose of negative keywords is to exclude certain search terms from your ad campaigns and save money on searches with low buying intent.

There are four Google Ads bidding strategies that work best for conversions: target return on ad spend (ROAS), target co...
05/19/2021

There are four Google Ads bidding strategies that work best for conversions: target return on ad spend (ROAS), target cost-per-action (CPA), maximize conversions, and enhanced cost-per-click (CPC). If you’re working with conversions, leads, or sales, these are the secret ingredients of bidding strategies.

Whether you’re a seasoned bidder or a new advertiser, these 4 Google Ads bidding strategies can help you start optimizing your bids for lead conversions.

Any company that uses advertising should have a monthly budget for its advertising campaign. Finding and creating your G...
05/12/2021

Any company that uses advertising should have a monthly budget for its advertising campaign. Finding and creating your Google Ads budget can save you money while bringing more traffic to your online or in-store business. In our latest blog, we'll teach you what you need to know about setting a budget with Google Ads, sticking to that budget, and budgeting mistakes to avoid.

Every company should have a monthly budget for its advertising campaign. Creating your Google Ads budget can help you grow your company at a lower price.

In the world of online marketing, running an ad campaign can be confusing, and it can be challenging to maximize your ad...
05/05/2021

In the world of online marketing, running an ad campaign can be confusing, and it can be challenging to maximize your ad’s views and clicks. If you’ve ever run a Google Ads campaign, you may be wondering what impressions are. How can you improve your number of impressions or your CTR? How, exactly, does one give the right impression?

If you’ve ever run a Google Ads campaign, you may be wondering: what are impressions on Google Ads? How can you improve your number of impressions and CTR?

On average, businesses earn $2 for every $1 that they spend on Google Ads campaigns. Using the right Google Ads campaign...
04/30/2021

On average, businesses earn $2 for every $1 that they spend on Google Ads campaigns. Using the right Google Ads campaign type is a cost-effective way to help your business reach more potential customers online. You don't need to spend big or have a large amount of technical know-how to find success. Check out our most recent blog to learn more about several of the most popular campaign types and which ones might be right for your business.

Using the right Google Ads campaign type is one of the most efficient and cost-effective ways to grow your business and reach more customers online.

7 Google Ads Campaign Types and Who Should Use Them
04/30/2021

7 Google Ads Campaign Types and Who Should Use Them

Using the right Google Ads campaign type is one of the most efficient and cost-effective ways to grow your business and reach more customers online.

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