BlaineTurner Advertising

06/03/2026

📱 Gen Z is changing healthcare marketing.

They’re searching, scrolling, and forming opinions before ever stepping into a provider’s office. If you’re not meeting them where they are, you’re missing them.

See how to better connect with Gen Z: https://blaineturner.com/targeting-gen-z-with-your-healthcare-marketing-strategy/

Gen Z is redefining healthcare marketing, and fast. As a fully digital generation, their expectations differ greatly from those before. They are not waiting days for appointments or relying only on provider referrals. Instead, they turn to TikTok, Google, Reddit, and online communities to research s...

05/19/2026

We were so happy to have Terry from our client, Maryland Physicians Care, stop by the office and have lunch with us!

We may be a little late posting about it… but we’re still recovering from the sugar coma caused by the delicious, sweet maple treats he brought for the team. 🍁😄

Great food, great dessert, great conversation, and even better company. Thanks for spending time with us, Terry!

05/19/2026

We have two great reasons to celebrate this week at BTA! 🎉

Today marks Taylor’s one-year anniversary as our Communications Coordinator, and this past weekend she graduated with honors from West Virginia University. She earned her bachelor's degree in public relations with minors in marketing and strategic social media.

Taylor is also continuing her education at WVU through the Integrated Marketing Communications master’s program while working part-time with the BTA team.

We’re so proud of everything she’s accomplished over the past year. Congratulations, Taylor! 👏

05/14/2026

Search doesn’t work the way it used to. AI tools are now giving people direct answers, which means your brand either shows up—or it doesn’t.

What makes the difference is trust. Brands that consistently share helpful, clear, thought leadership content are easier to find and easier to believe.

If you’re not sure whether your LinkedIn page supports that, we've put together a quick checklist to help.

Download it here:

AI is transforming how people search, how they find answers, and which brands get seen. Search is no longer just about keywords or rankings. It is about trust. It is about credibility. It is about whether your brand shows up in the answers people actually see. As AI-powered search tools summarize in...

05/13/2026

We were honored to be recognized alongside our partner, WVU Medicine St. Joseph's Hospital of Buckhannon, in the 32nd Annual Communicator Awards for a community-focused television spot highlighting the Buckhannon, West Virginia community.

The spot features authentic storytelling and the relationships at the heart of community healthcare.

Watch the award-winning video!

05/12/2026

Every day, the phrase The Art of Business—featured on our conference room wall—inspires deeper reflection on how we show up for our clients and our community.

For our team, The Art of Business isn’t just a motto. It’s the ongoing practice of refining our craft, strengthening relationships, and delivering work rooted in purpose.

Read more in our latest blog: https://blaineturner.com/the-art-of-business-what-it-means-to-the-people-of-bta/

In the original Art of Business blog, we revisited the earliest days of BlaineTurner Advertising—a story built not on formal plans or predictable paths, but on curiosity, preparation, and a belief that understanding people is the foundation of meaningful work. Today, that philosophy continues thro...

05/07/2026

BTA was thrilled to attend this year’s Mountaineer Country Tourism Summit! ⛰️

We came back to the office with new ideas and our cups full from reconnecting with familiar faces and meeting new people passionate about growing tourism in our region. We’re still humming “Country Roads”! 💙💛

A few key takeaways from this year’s summit:

• AI isn’t coming; it’s already here, and it can help organizations work smarter and do more with less.
• Collaboration is key to making Mountaineer Country a place people want to visit again and again.
• You’ve got to claim and update your Google Business Profile! Keeping information accurate and up to date makes a major impact for visitors and local businesses alike.

We’re proud to be part of the conversations and partnerships helping advance tourism across West Virginia. Big kudos to the Visit Mountaineer Country CVB all-star team who planned and hosted this event.

05/06/2026

At BTA, The Art of Business is where imagination and business collide in a powerful way! We’re reminded of this each time we set foot in our conference room and see the phrase in gold lettering.

Take a look at our most recent blog on The Art of Business through the eyes of Ginna Royce, our Founder and Creative Consultant.

👉 https://blaineturner.com/why-the-art-of-business/

By: Ginna Royce, Founder & Creative Consultant I’m going to tell you a story about achieving the unachievable. It’s a story about building a niche business from the ground up . . . although, it felt like we started 10 feet below ground. BlaineTurner Advertising was built without a business plan,...

04/30/2026

40 Years of Innovation and Impact

BlaineTurner Advertising is marking 40 years of partnership, progress, and purpose.

For four decades, our team has continued to evolve while staying grounded in the values that built the agency—doing what’s right and performing beyond expectations. From healthcare and tourism to manufacturing and B2B, we help organizations communicate clearly, differentiate meaningfully, and achieve measurable results.

Explore our story and learn how we bring strategy, creativity, and accountability together to move brands forward.

BlaineTurner Advertising (BTA) is celebrating 40 years in business as a full-service marketing and advertising agency serving healthcare, tourism, manufacturing, and B2B organizations throughout West Virginia and the greater Mid-Atlantic region. Founded in 1986 by Ginna Royce, BTA was built on a sim...

04/28/2026

Tourism marketing in 2026 looks nothing like it did just a few years ago.

Travelers are value-focused. Advertising is digital first. Omnichannel is expected. AI-powered search is reshaping how destinations are discovered.

The question is no longer “Are you marketing?”
It is: Are you visible where travelers search, scroll, and plan?

Check out our latest blog that breaks down the top tourism marketing trends shaping 2026 and what destinations must do to stay competitive.

See the trends shaping tourism in 2026: https://blaineturner.com/2026-tourism-marketing-trends-every-destination-should-watch/

Tourism marketing in 2026 looks very different from what it did just a few years ago. Travel demand remains strong, but economic pressure, digital behavior shifts, and AI-powered search are reshaping how destinations attract and convert visitors. Today’s traveler expects value, authenticity, and s...