Addi Rose Media

Addi Rose Media Crafting compelling, creative writing and visuals, we bring your brand to life on LinkedIn, Facebook and Instagram

Sometimes the hardest thing for a business owner to write is… one paragraph about themselves.I recently sat down with a ...
03/26/2026

Sometimes the hardest thing for a business owner to write is… one paragraph about themselves.

I recently sat down with a small business owner to help them update their website messaging.

They were incredibly good at what they did.
Years of experience.
Happy clients.
A strong reputation.

But when it came time to write the “About” section, they were stuck.

They had written and rewritten it several times, but nothing felt quite right.

As we talked, they started telling me stories about their work — why they started the business, the kind of clients they love helping, and the moments that remind them why their work matters.

Within minutes, the real story started to emerge.

Suddenly the words felt natural.
The message became clear.
And their confidence came back.

That’s the power of clear messaging.

Helping small business owners find the words that truly reflect who they are and what they do is some of the most rewarding work I get to do at Addi Rose Media.
When your story is expressed in the right way, everything else — your website, your LinkedIn posts, your marketing — becomes easier.

The biggest mistake small business owners make on LinkedIn?They sound like a brochure.I see it all the time.A business o...
03/24/2026

The biggest mistake small business owners make on LinkedIn?
They sound like a brochure.

I see it all the time.

A business owner sits down to write a post about their company and suddenly the voice changes.

Instead of sounding like a real person, the post starts sounding like corporate marketing copy:
“We provide innovative solutions…”
“We deliver exceptional service…”
“We are committed to excellence…”

But here’s the thing.

People don’t connect with brochures.
They connect with people.

The posts that resonate most on LinkedIn aren’t perfectly polished.
They’re honest.
They’re human.
They tell a story.

Maybe it’s a lesson you learned from a client.
A mistake that taught you something.
A moment that reminded you why you started your business

Those stories are what make people lean in.
Because behind every small business is a real person doing meaningful work.
And that’s the voice people want to hear.

Next time you post on LinkedIn, try this:
Skip the brochure.

Tell the story.

Most small businesses don’t have a marketing problem.They have a messaging problem.Over the years, I’ve had countless co...
03/19/2026

Most small businesses don’t have a marketing problem.
They have a messaging problem.

Over the years, I’ve had countless conversations with small business owners who are incredibly talented at what they do.

They’re passionate.
They’re knowledgeable.
They care deeply about their clients.

But when I ask them a simple question —
"So tell me about your business."
The answer often comes out tangled.
Not because they don’t know their business.
But because it’s hard to step outside of your own expertise and explain it clearly to someone else.

Great businesses often struggle to communicate who they are, what they do, and why it matters in a way that connects.

That’s where storytelling changes everything.
When you shift from listing services to telling the story of the problem you solve and the people you help, something powerful happens.
Your message becomes clear.
Your business becomes relatable.
And people finally understand why you matter.
Clarity builds connection.
And connection builds trust.

Small business owners — if someone asked you to describe your business in one sentence, what would you say?

Frat boys and road trips - all for a 10% discount.Sister Shenanigans - Senior Citizen DiscountFor a couple of months, Ma...
03/12/2026

Frat boys and road trips - all for a 10% discount.

Sister Shenanigans - Senior Citizen Discount

For a couple of months, Maggie and Sam laid low, eating at home to let their bank accounts recover from their sudden change of plans in New York. Truth be told, they probably should have stayed in a few more weeks, but their taste buds were craving a good steak at Caribsea. The steaks there were so tender you could practically cut them with a fork.

Sam was drooling just thinking about it.

“Hey, I have an idea,” she said. “Let’s try to get that new waitress and tell her we’re in the Platinum Club—and that we left our cards at home.”

“That’s a great idea, but we have to be over 70 to be Platinum members. You just turned 64 and I’m 66. Neither of us looks like we are over 70,” Maggie mentioned.

“Come on, where’s your sense of fun. It’s at least worth a try.”
“Fine. Let’s go, I’ hungry.”

When they entered the restaurant, Maggie asked the hostess if they could be seated at a specific table—one in the new waitress Kelly’s section. The seed had been planted.

As they scanned the room, Maggie and Sam spotted Dianne and Jane a few tables over, waving enthusiastically.

“Oh God,” Sam murmured. “Those two are so annoying. They’re always talking about their senior club. For God’s sake, Jane, we don’t want to be part of your boring senior club, sitting around with a bunch of little white-haired old ladies.”

“I know,” Maggie said, “but be nice when they come over.”
Jane and Dianne made their way to the table on their path toward the exit.

“Well, hi, ladies!” Sam chirped. “How are you? It’s been way too long!”

Jane and Dianne immediately launched into a detailed diatribe about the senior club. They had secured a room at the library for daily meetings, shared with the knitting club, the craft club, the cooking club—blah, blah, blah, blah, blah. A glazed look slowly spread across Maggie and Sam’s faces as they slipped into a trance that felt like it lasted an hour.

“And here you are, ladies.”

Saved by Kelly.

“Oh, so sorry we didn’t get to visit longer,” Maggie said quickly. “But we wouldn’t want our steaks to get cold.”

Sam rolled her eyes so hard it almost hurt as Jane and Dianne made their way to the door.

Mmmmmmm. MMMMM.

No words were spoken until the last bite was taken and the plates were licked clean.

“Ahhhhhh, I can’t move. I am sooo full. I mean it, it hurts,” moaned Maggie.

“I wanted dessert, but there’s just no way,” Sam said disappointedly.

When Kelly came with the bill, Sam jumped in. “Hey Kelly, I am a Platinum member, but I left my card at home. I’ve done that before. I guess that’s what getting old does to you. Anyway, can you please apply the discount and bring us the new receipt?”
“Sure, no problem. I’ll be right back.”

“Phew, I didn’t think it was going to work so easily,” panted Maggie.

Kelly came back, but the owner was in tow. “Excuse me ladies”, said the owner, “but I don’t recognize you as one of our Platinum members. Would you kindly mind providing your ID or driver’s license so we can check our system?”

“Um, we left them at home too. I’m so sorry,” explained Maggie.
“Well,” the owner said, “I don’t want to cause and issue. We will apply the 10% tonight. Could you kindly bring your card by one day this week? I would greatly appreciate it.

“Absolutely,” both Sam and Maggie chimed in.

They paid the bill and made it to the car before they busted into a nervous laughter.

“Oh my God. We can never go there again. We are criminals. Drive Sam. Drive.”

“I can’t drive Maggie. I can’t stop laughing. I feel like I robbed a dang bank.”

The next day, Maggie went kayaking with a friend and then out to lunch. When she got home, Sam was waiting for her on the front porch.

“Maggie. Maggie. Oh my God,” Sam said, pacing. “The restaurant owner called to remind me to bring in my Platinum membership card. What the hell? Give me a break. The card gets you a ten percent discount at one restaurant—it’s not like it’s a million-dollar deal.”

Maggie doubled over laughing.

“It is not funny. Stop laughing.”

That only made Maggie laugh harder—so hard she snorted.

“Oh… my… God… I’m going to p*e. This is hilarious.”

“No, it’s not. Stop laughing, Maggie. What are we going to do?”
“I’m not doing anything,” Maggie said between gasps. “What’s he going to do—call the police? I can see it now: us in handcuffs, our faces on the nightly news. Two older women arrested for using a ten percent discount they didn’t qualify for. Possible ten-year sentence.”

She walked into the house laughing, stopping every few steps to catch her breath.

Moments later, Sam was on the phone.

“Yes… um, okay… yes, that’s fine. Sure, I can do that. I’ll come in later this week. Thank you.”

“What now?” Maggie asked.

“He says it’s no problem. He’ll just give me a new Platinum card. All I have to do is bring my driver’s license.”

Maggie let out a howl, her face turning red as tears streamed down her cheeks. She was laughing so hard she couldn’t make a sound.

“And how exactly,” she finally wheezed, “are you going to show him a driver’s license with your picture on it that says you’re over seventy?”

“That’s it!” Sam screamed. “I need a fake ID.”

“A what?” Maggie chuckled. “A fake ID at our age? And where, pray tell, are you going to find that?”

“The same place I got my last fake ID—a college kid. I’m driving to UNC Wilmington. It’s only an hour and a half away. Are you coming?”

“Well… I guess.”

They pulled on jeans and sweatshirts so they wouldn’t look quite so old and took off for Wilmington, brainstorming the whole way. They decided a sorority house was their best bet and went straight to the Delta Zeta house, letting themselves in.

“Ladies!” they called out. “Ladies, can you help us?”

A few girls stared at them in shock before cautiously approaching the “grandmas.”

“Yes… can we help you?” one asked. “Whose grandma are you? We can go get them.”

“Grandma?” Sam squealed. “No, dear. We are not grandmas. We need help finding someone who can make us a fake ID.”

Now the girls were beyond confused. A few chuckled, though no one quite knew how to laugh yet.

“Um,” one of them said gently, “why would you need a fake ID? You’re definitely over twenty-one.”

“Oh, of course we are,” Maggie said, laughing. “We need one that says we’re over seventy.”

“Over seventy?” another girl asked. “You mean you still need fake IDs when you’re older?”

“It appears so.”

“Well, this guy at Delta Gamma makes good ones. We can take you to him.”

Two of the girls hopped into the car and directed Maggie and Sam through town until they reached the Delta Gamma house. They told them to wait in the car while they checked to see if the guy was around.

Thirty minutes later, the girls popped their heads out the door and waved them in.

As soon as the door opened, a cloud of smoke washed over them. Ah, the sweet, sweet smell of college. How could anyone forget that aroma?

They climbed the stairs to a back room plastered with 21 Savage posters and Drake album covers. Bongs and paraphernalia littered the space, and the only seating options were bean bags. Maggie and Sam groaned as they lowered themselves down.

“So,” Jordan said, “you’re here for an ID. Interesting. Want a hit?” He held out a blunt.

“Uh, no thanks,” Maggie said, waving him off. “It’s been a minute,” she added with a chuckle.

“It’s for me,” Sam said. “And it needs to say seventy.”

“Ah makes sense.” He snapped a photo in front of a white cloth, then flopped onto his bed and started clicking away on his laptop.
They sat with the girls, who were now completely stoned. Maggie and Sam felt high just from breathing the air. A few minutes later, a tiny printer hummed, and a plastic card slid out.

It was perfect. Spot-on.

“How on earth did you do that?” Maggie asked. “That’s incredible.”
“I know,” Jordan said proudly. “That’ll be $200.”

Sam handed over the cash without hesitation and thanked him before they left.

They didn’t feel quite ready to drive home yet, so they stopped at a sandwich shop by the ocean and laughed themselves silly over what had just happened. No one would ever believe it.

They were absolutely telling this story at the family reunion—once the grandkids were asleep. The kids were going to die laughing.
This one ranked right up there with the night they got arrested… but that’s a story for another time.

What if the cure for your spiraling stress isn’t doing more — but noticing less?Simplicity of JoyHave you ever had one o...
03/03/2026

What if the cure for your spiraling stress isn’t doing more — but noticing less?

Simplicity of Joy

Have you ever had one of those mornings when, no matter how hard you try, your stress level just keeps building? The kind where you wake up and do all the “right” things — get a good night’s sleep, meditate, exercise, eat well, go to church, take a walk — and somehow the tension still lingers? You can feel it sitting just beneath the surface, knowing that if someone so much as pokes at it… you’re going to pop.

Well, I had one of those mornings. And try as I might to hold it together… BAM — it popped.

I stubbed my toe on the way into the kitchen and burned my lip on my coffee. A few choice words slipped under my breath. And then — a knock at the door.

Good grief. Who could this be? I was in no mood to deal with anyone.
I shuffled to the door, scowl firmly in place, irritation still bubbling.
When I opened it, there stood Jack, my neighbor’s 8-year-old son. He stops by every now and then with a couple of friends to play with our kitten. That huge smile. That hopeful, childish gaze.
Ahhh. Just what I didn’t know I needed.

The boys ran in. The kitten sprinted toward them. Smiles and giggles filled the room. And just like that — my stress evaporated.
There was something almost sacred in the simplicity of it all. Just a boy and a kitten. No deadlines. No expectations. No fear or pressure. Just delight. Just presence. Just joy.

Sometimes I think I get so caught up in the hundreds of activities I believe I need to manage stress that I miss the entire point. Maybe it doesn’t take adding more practices, more strategies, more discipline.

Maybe it takes subtracting.

https://addirosemedia.com/blog/

The most radical thing you can do right now? Speak life.Lately, it has been incredibly difficult to navigate the politic...
02/24/2026

The most radical thing you can do right now? Speak life.

Lately, it has been incredibly difficult to navigate the political muck in our country and around the world. Everywhere I turn, there is anger and hate, disappointment and disgust. In times like these, I am reminded of the power of speaking life into others.

There is nothing quite like the feeling of lifting others up with words of encouragement—helping them recognize what they are doing right and the impact they have on those around them. Letting them know they are on my mind and in my heart. It’s the same feeling I get when I revamp my résumé—when I start piecing together my accomplishments and realizing all the good within me.

The beautiful thing about speaking life into others is that it soon brings joy to me as well. Building others up has a profound effect on our own self-worth. The words we share resonate within our souls, reminding us of our goodness and purpose.
In the words of singer TobyMac:

"Yo, it’s crazy, amazing
We can turn our heart through the words we say
Mountains crumble with every syllable
Hope can live or die
Let’s speak life!"

The podium isn't the point.We don’t jump from our seats cheering just because of the amazing competition — or even the m...
02/19/2026

The podium isn't the point.

We don’t jump from our seats cheering just because of the amazing competition — or even the medals. It’s the story behind the athletes. The story of impossibilities, strength, endurance, courage, and unwavering determination.

It’s those stories that make them somehow deeply human and yet superhuman at the same time. The medals are just metal, but the stories are flesh and blood.

It’s their story that breaks our hearts or lets our souls soar. By the time the Olympics are over, we’ve become family — not only with athletes from our nation, but with athletes around the world.

Our stories are what connect us.
Let us tell your story.

Samantha and Margaret had been best friends since the time Sam popped out of her Momma’s belly in the summer of 1976, al...
02/17/2026

Samantha and Margaret had been best friends since the time Sam popped out of her Momma’s belly in the summer of 1976, all pink and squishy, with those rosy cheeks and big blue eyes. Maggie would sit in the big red armchair at home and hold Sam as much as she could, telling her about her day at preschool and showing her the pictures she had colored.

Maggie was preparing Sam for the hard cold world of boys and the fun they were going to have playing on the swings and running in the fields. Soon enough Maggie was carrying Sam around on her hip, pacifier in her mouth, golden curls hanging across her face, showing her off to all her friends. They were inseparable!

Days in the sandbox and wading pools turned into sled rides and building snowmen. Preschool turned to elementary, middle and then high school. They double dated together, wore out boys together, joined clubs together. Absolutely nothing could separate them until…. Maggie went off to college.

Everything changed. Sam still had two years left of high school when Maggie left for Vermont. Maggie started making new friends, new activities, setting new goals, and making new plans. And then she met the man she would marry and that was the biggest change of all. The two inseparable sisters were suddenly severed.

The loss was bitter. They both had so many good things happening in their lives, wonderful events to look forward to, but the loss of their sister was nearly unbearable. They languished in silence and moved forward, stepping into their careers, marriage, and motherhood.

They visited several times a year and soaked up all the time they could with each other when they were together. They even snuck away a couple of times over the years to have a sister’s weekend. It really didn’t matter where they went. They could have stayed in a cardboard box in Timbuktu for all they cared. All they needed was pajamas, a bottle of wine, snacks and each other.

They laughed from sunup to sundown reminiscing and telling each other new stories of their families. They were still so much alike. They thought alike, lived alike, reacted alike. They were still those same little girls only in big girl bodies.

Soon their children were raised and on their own, grandchildren filled their lives and visits were more and more frequent. The bonds grew stronger and their mischievous ways came back with even more force than in their youth, most likely because mom and dad were no longer there to scold them.

Like the time they met halfway between their houses in a Podunk town called Jasper for a quick girl’s weekend. They decided to take on personas of famous writers from Russia. The only problem? Neither of them knew a word of Russian, and their accents were entirely based on old movies. They made their debut at a small Italian restaurant on the south part of town.

“What would you like to drink, ladies?” the waitress asked.
In their best accents, they ordered wine and studied the menu. When she returned, they intentionally butchered their orders.
Sam squinted at the menu.

“How you say…Lo sog no?”

“Lasagna,” the waitress replied.

“Yes, yes. I take the Lo sog no and Gor lok bred.”

Then it was Maggie’s turn.

“I take the noot als with the, uh…how you say…crem.”

“Cream?”

“Yes, crem. And the, uh…” I flapped my arms like a chicken.

“Chicken?”

Yes, yes – noot als, crem and chicken

“Yes, yes. Noot als, crem, and chicken.”

“Chicken Alfredo?”

“Yes. I guess I take that.”

The waitress hurried away, terror flickering in her eyes.
They held it together until she disappeared into the kitchen—then collapsed into silent, shaking laughter, nearly p*eing themselves.
They left a generous tip for all the trouble they had caused and giggled their way down the cobblestoned sidewalk. Maggie began telling a story about a trip she and Marty once took to New York City. Apparently, they had gone to a high-end restaurant, and Marty decided they should order oysters as an appetizer—even though he had never tried them.

When the oysters arrived, Maggie showed him how to slide one off the shell, straight into your mouth, and down your throat. Evidently, Marty hadn’t been paying attention. When it was his turn, he slid the oyster into his mouth and began to chew. And chew. And chew.
His eyes started to water, panic crossing his face. Sweat beaded on his brow, and he began to gag as if he were about to throw up. Instead of helping, Maggie scooted away from the table. Everyone in the restaurant stared as Marty, in a moment of fierce determination, swallowed the oyster and—

WHACK!!!

Right in the middle of her story, Maggie walked straight into a parking meter. The clang was so loud that someone on the sidewalk rushed over to see if she was okay. That sent Sam and Maggie into the loudest, longest laughing fit, which lasted all the way back to their hotel. There, they slipped into their pajamas and collapsed onto the beds.

They opened the screw-top wine they had picked up earlier at the corner store and poured it into the paper coffee cups provided by the hotel. Maggie finished her NYC story, and the two of them gossiped, laughed, giggled, and cried until 2:00 in the morning, when they finally passed out in the same bed—snuggled up just like they had been as little girls.

Life couldn’t get better than this.

-Lisa Briggs Davis
,

02/12/2026

If you’ve been scrolling LinkedIn lately, something feels familiar — not in a comforting way, but in a déjà vu of emptiness. You see a stream of “Top 10 strategies,” recycled buzzwords that could have been written by anyone, and announcements that sound more like billboards than conversati...

Sister Shenanigans - NYCEvery long life carries a thousand stories. Sister Shenanigans is a series about two sisters who...
02/10/2026

Sister Shenanigans - NYC

Every long life carries a thousand stories. Sister Shenanigans is a series about two sisters who have traveled their long lives together from sandbox squabbles to grown-up heartbreaks, from separation to laughter that refuses to silence.

After Maggie and Sam had both lost their husbands, and their children were grown with families of their own, they decided to buy a home in Peletier, North Carolina—just miles from the green coastal beaches of Emerald Isle. Tucked away on a quiet lot backing up to Croatan National Forest, their home was a modest beach cottage framed by flower beds and a small backyard garden. The front soaked up the sun, while the back stayed shaded, which is why they had two sitting areas with gliders—perfect for coffee, tea, or wine, depending on the hour.

Winters were mild, but summers could be hot and muggy. That’s when they typically packed up and visited their children in Boston, Seattle, or Chicago.

Being in their sixties hadn’t slowed them down much. They spent their days hiking forest trails, kayaking the tributaries, walking the beaches of Emerald Isle, and enjoying drinks at Bar 1957 or the Emerald Club. Life was peaceful—almost unusually uneventful. They were still playful, but their shenanigans had all but stopped.

Hmmmm. Was this just what happened when you got old?

Or was it?

One night, while sitting on the back patio, Sam got a wild hair.

“Let’s go to the airport tomorrow and find the cheapest flight we can,” she said. “We’ll take it wherever it goes. No plans. Just the weekend. We’ll be explorers—adventurers.”

“What?” Maggie laughed. “You mean get on a plane with no reservations, no plans, no idea what’s there? That sounds…” She paused, then grinned. “Absolutely hysterical. Let’s do it!”

They ran inside and each packed a carry-on. With no idea where they were headed, they packed layers for every possible climate. Keeping things casual—no fancy outfits, minimal shoes—but tossing in bathing suits just in case. Sharing one toiletry bag (except toothbrushes, of course) and adding earplugs in case they ended up sharing a bed.

They were ready for adventure.

The alarm went off at 7:00 a.m., and they were out the door by 8:00. Excitement buzzed through the Uber on the way to the airport.

“I can’t believe we’re doing this,” Maggie said.

“I can,” Sam replied. “This is exactly the kind of thing we would do. Let’s not tell the kids until we’re back home.”

At Raleigh-Durham Airport, they headed straight to the information desk. Once they explained their scheme, the young woman behind the counter jumped into the search with them.

“No way. No way. There is just no way!” she shouted.

“There’s a no-name airline running a special this month,” she continued. “Fifty dollars to NYC.”

Maggie and Sam stared at her, stunned. Then they jumped up and down, hugging each other—before abruptly stopping as they both p*ed a little from the excitement.

“Damn being old,” Sam muttered.

“NYC—here we come!”

With a couple of hours before departure, they made their way through security and settled into a bar and sandwich shop. Over drinks, they debated whether they’d packed anything remotely appropriate for New York City.

“We’ll have to improvise,” Maggie said.

“And we can always grab some NYC garb at the Newark airport,” Sam added. “Who cares? We’ll be in New York. It’s been ages. The bagels. Off-Broadway…”

“Italian food, Macy’s, the museums,” Maggie chimed in. “How are we going to fit it all in?”

The flight was smooth, and before they knew it, the Big Apple came into view. Anticipation surged as they passed over MetLife Stadium, home of the Giants and the Jets.

They had arrived.

New York City.

Sticking to a minimal budget was part of the thrill, so Maggie and Sam opted to stay at a hostel. Yes—a hostel. And yes, they absolutely let sixty-somethings stay there. The Lamartine Chelsea was perfect, located at the corner of 29th Street and 8th Avenue, right in the heart of the city.

They booked a private room—just the two of them. It came with a single set of bunk beds built into the wall and one small side table. The door locked, and that’s what mattered. Bathrooms and showers were communal, as was the kitchen, should they want to cook or reheat food.

They didn’t.

The cabby pulled up to the entrance and asked, “Are you sure this is the right address? This is a hostel, not a hotel.”

“We know,” Sam said.

“Do you know what a hostel is?” he asked in a thick Pakistani accent.

“Yes! We’re here for an adventure,” Maggie added.

“Oh, you shall see an adventure, all right.”

He helped them with their luggage and drove away.

Read more here: https://addirosemedia.com/sister-shenanigans-nyc/

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