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Whenever your brand spokesperson uses the phrase “what we were trying to communicate,” you have a communication problem.
12/07/2019

Whenever your brand spokesperson uses the phrase “what we were trying to communicate,” you have a communication problem.

When there's a disconnect between your message and your audience, it may not be your fault, but it's always your problem.

Advertising means creating content you want people to see; it's push. Content marketing is pull: Creating content the au...
02/15/2019

Advertising means creating content you want people to see; it's push. Content marketing is pull: Creating content the audience wants to see -- and will actively seek out on their own

Ryan Reynolds' latest effort with Hugh Jackman is just one example of how he's become an incredibly effective (and entertaining) content marketing.

“We drove relevance and interest through our activations with celebrities and social media influencers, whose content an...
01/30/2019

“We drove relevance and interest through our activations with celebrities and social media influencers, whose content and activity generated equivalent traditional media value that was up 80% [compared to 2017],” Levatich said.

Struggling to attract younger riders, Harley has staked its hopes for marketing to millennials on Instagram.

Thoughts from Alex Medick, a thought leader on the state of digital marketing.
01/18/2019

Thoughts from Alex Medick, a thought leader on the state of digital marketing.

Here are 4 tactics I've learned (and expanded upon) to fix communication in a company and improve performance by doing so.

The future is much like the present, only longer,” said baseball pitcher Dan Quisenberry.Here are some predictions for t...
01/17/2019

The future is much like the present, only longer,” said baseball pitcher Dan Quisenberry.

Here are some predictions for the future of marketing in the year 2019 and beyond from some thought leaders.

Here are some predictions for the future of marketing in the year 2019 and beyond from thought leaders.

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