05/27/2026
Most event teams are not behind because they are not capable. They are behind because the marketing infrastructure was never built. Every asset gets created from scratch. Every campaign starts at zero. Every promotion cycle eats hours that should have been engineered out a year ago. This week's issue of The Full Stack is about how I help conference and event organizers move from reactive marketing to a fully engineered event stack β one vendor, one voice, one system.
https://www.linkedin.com/pulse/why-your-event-marketing-always-behind-felicia-bg-mccoy-yv8ie?utm_source=share&utm_medium=member_ios&utm_campaign=share_viaw
If you are running a conference or a multi-city event series, here is the pattern I see when I am brought in. The marketing calendar is reactive, not engineered.