06/09/2026
I just sent this email to my subscribers, but I thought it was too good to gatekeep. So here you go. (Photo caption: Me and my boys on their last day of 7th grade!)
Summer has a way of derailing the best intentions. The kids are home, the calendar fills up fast, and suddenly it's Labor Day and you're wondering why your phone got quiet.
But you don't have to do more marketing in the summer. You just have to do the right things consistently. These 3 tips will help you stay visible without adding to your already-full plate.
1. Batch your content before the chaos hits. Pick one afternoon in the next two weeks and create a month's worth of social posts, email topics, or blog ideas all at once. You don't have to publish everything at once. Just have it ready.
2. Repurpose what's already working. Summer is not the time to reinvent the wheel. Pull your best-performing post from the last six months and give it new life. Rewrite it as an email, turn it into a quick video, or share it again with a fresh caption. Your audience is bigger than it was when you first posted it.
3. Set a "minimum viable marketing" standard for yourself. Decide right now: what is the one marketing activity you'll protect no matter how busy it gets? One email a month? Two social media posts a week? One networking event? When life gets busy, that minimum keeps you from disappearing.
Small and consistent will always beat big and sporadic, especially in summer.
If you're reading this thinking "I know I should do this, but I just can't make it happen on my own", then marketing coaching might be exactly what you need. I work 1-on-1 with small business owners who want to get smarter about their marketing without hiring a full-time person to do it for them.
And if you know a business owner who's past the DIY stage and ready for a real marketing leader in their corner, I'd love an introduction. I work with businesses on a retainer basis as a fractional CMO, which means they get an experienced marketing leader, strategist, and project manager without the overhead of a full-time hire. And my team and I handle all marketing deliverables, too.
AND if you want free marketing tips like this in your inbox, sign up here: https://dashboard.mailerlite.com/forms/615880/126208027128759748/share
