02/26/2026
I've recently begun working on some new logos for a longtime client. Marshall Publishing produces videos on a wide range of subjects... trucks, heavy equipment, trains, planes, etc.
Typically I insist on creating an initial base logo as a VECTOR file, so that you'll have a strong fallback point of you you need to greatly enlarge it, or produce it using screen printing, or as a single color. But that's not the case with this client. The logos will only be used on the video covers and icons for Amazon and other digital download channels... so the gloves are off! And the results are amazing!
Relying heavily on ChatGBT for stylized rendered elements, then combining and adjusting them in Photoshop, I been able to create stunning illustrations for the client.
It's been challenging to take a step back into the director mode while relying on and orchestrating AI to do some of the work. But we've been very pleased with the results!
