Tech With Wayne

09/03/2026

A lead that comes in Tuesday morning while everybody is watching the inbox isn’t much of a test.

I want to know what happens Thursday at 4:42.

Someone called in sick, so now the truck is short a man. Phones are ringing. People are trying to get home to their families and, honestly, their minds are already moving there.

A prospect raised their hand.

Where the hell is reception? “Who’s handling this s**t?” is the theme song at that moment.

Because that’s when you find out whether your customer path actually works or whether it only works because everybody happens to be standing around watching it.

Did the right person get the information?

Do they know what the prospect already asked for?

Does the prospect know somebody has the ball?

Or is that raised hand sitting somewhere in an inbox while everybody assumes somebody else has it?

That’s why I put the Thursday 4:42 Test in the After the Click Field Guide.

It’s one of the ways I look at what happens after somebody responds, because getting attention is only the beginning. The business still has to receive that raised hand and carry it somewhere.

Download your free copy so you can follow along:

https://techwithwayne.com/after-the-click-guide/

09/03/2026

I went to 1st Street Breakfast Company for a biscuit, egg and cheese. Somewhere between an enclosure, a swipe card, some after-hours food and a microwave, the 1st Street Club was born.

A breakfast conversation in Mount Vernon turned into a string of ideas about after-hours access, owner involvement and finding where something else can take the handoff.

09/02/2026

A lead comes in at 10:17 in the morning.

Sounds simple enough.

Except the owner is already wondering who is picking up the kids, somebody called off, they’re short a truck, a customer is waiting on an answer and little Tommy broke the lead in his pencil in the backseat and apparently this is now a five-alarm emergency.

OMG... How terrible.

Meanwhile somebody just clicked an ad and said, in one way or another, “Hey, I might be interested.”

That’s the stuff I keep seeing, talking about, posting about... (Being bout it)

Check it out (get upset if you must):

We give way too much praise to getting leads. More traffic. Better ads and all that stuff and none of it means a damn thing if the handoff is fried potatoes (with no ketchup.) Just dry...

And obviously I’m not against none of that. Hell, I’m a marketer.

I love marketing as a matter of proof (copywriters keep it moving. it's intentional.)

I want the click too.

But somebody/something has to be there and prepared to get the thing.

Where did the person land? On eBay, because the link was wrong on the button.

Did the page make sense based on what they just clicked? The promise was a free guide. But when they land... there are flying monkeys, cursor effects hurting eyes... menus giving them a tour of the website instead of doing what you directed the movement there to do.

A bad director does the same scene over and over again even when the lighting is wrong. This ain't saying you are a bad director. But the illustration should hit hard because after all, that's why you're spending ad cash.

Did the form work? They clicked submit, get an error and nothing happens. Clicked submit but nothing was recorded so you're paying for leads that aren't even being recorded. That's not okay.

Did somebody (a system) get notified? Who has the ball right here?

Very important!, as the rest are.

Did the person who filled it out know what happens next? See above. I just said it. I knew we'd get here anyway.

And when it finally reaches the responsible party, did it get enough information to actually do something with it?

Because the business owner probably isn’t sitting behind a desk staring at the screen waiting for the next lead to appear.

They’re running a business.

That’s why I spend so much time looking at what happens after the click. I’m looking for the places where the handoff gets awkward, disappears, gets delayed or quietly dumps more work onto somebody who already has enough on their plate.

The ad did its job.

Somebody raised their hand.

Now the rest of the business has to be ready to receive it.

That’s the work I do at TechWithWayne.

If you’re already getting attention and want me to look at what happens after somebody clicks, this is where I’d start:

https://techwithwayne.com/services/from-click-to-handoff/

09/02/2026

I started thinking about handoffs through the eyes of a Marine and Mortarman: what has to remain true through every link in the chain for the intended outcome to still be possible? That question opened After the Click up wider for me.

Read the full... https://techwithwayne.com/after-the-click/what-has-to-stay-true-between-here-and-the-outcome/

09/02/2026

I made a reggae song this morning called “Don’t Leave Me in the Hallway.”

Which sounds pretty damn relaxed for a song about something that can get expensive in a hurry.

The idea came from picturing somebody clicking an ad, coming through the door, giving the business their name, explaining what they need and doing exactly what they were asked to do.

Then they wait.

Maybe the form worked perfectly. Maybe the CRM has the record. Maybe the calendar says they’re booked. Maybe somebody on the sales team got a notification. Technically, everything may have happened exactly the way somebody designed it.

But the customer is still standing in the hallway wondering who has them now.

That’s the part I keep coming back to.

Because once you get into businesses where the customer relationship is worth real money, the little gaps stop being little.

One inquiry routed to the wrong place. One serious prospect nobody follows up with quickly enough. One booked conversation that never gets properly handed over. One customer who already said yes but gets dropped into an onboarding process where nobody seems to own the next move.

You don’t need some spectacular system failure for that to become expensive. In a business moving serious dollars, a handful of bad handoffs can represent an awful lot of revenue that either slows down, walks away, or never arrives in the first place.

And meanwhile everybody is looking at the ad campaign.

Sometimes the ad did its damn job.

The person came through the door.

That’s why I called the song “Don’t Leave Me in the Hallway.”

Here’s the video if you want to hear it:

https://youtu.be/6zzBwTXSgAE

But if this is making you think about your own business, especially if you’re already spending real money getting attention and generating opportunities, show me the path.

Show me where people come from, where they land, what they do next, where the information goes, who gets it, and what is supposed to happen after that.

I’ll trace the handoff and find where it gets weird.

From Click to Handoff:
https://techwithwayne.com/services/from-click-to-handoff/

You clicked.You filled out the form.You told them what you need...

09/01/2026

I Have Something to Sell. And I’m Done Hiding It.

I got a wink from a pretty lady this morning.

Probably not where you expected a marketing story to start, but something about that little moment stuck with me. I held the eye contact. Normally I can be a little conservative about stuff like that. Pull back a little. Pretend I didn’t notice. This morning I didn’t.

And somewhere between that and some studying I’ve been doing lately, I realized I’ve been doing the same damn thing with my marketing.

I’ve been watching Dan Kennedy and a lot of Russell Brunson. Russell especially. I love watching that dude sell. He’s a top tier marketer, but I think one reason he’s so strong is because he’s also a hell of a salesman. He doesn’t seem embarrassed about wanting you to buy something.

For whatever reason, watching that made some s**t click with me. I’ve got something to sell too, and while I was thinking about that, something else hit me that answered a question I was asked earlier about what actually sets me apart.

I’m a developer who also has the marketing eye for this stuff.

I can look at an ad, landing page, form, confirmation, follow-up or customer handoff and see where things start getting weird. Where the message changes. Where somebody has to think too hard. Where the system stops carrying the person forward.

And because I’m a developer, I don’t have to stop at pointing at the leak. I can get under the hood and build the fix. Maybe it’s the page. Maybe it’s the form. Maybe the follow-up is screwed up. Maybe nobody knows who has the ball after the customer responds.

That’s the clearest explanation I’ve had for what I actually do.

I work After the Click.

To me, After the Click is everything that happens once somebody raises their hand and says, in one way or another, “I’m interested.”

It’s where they land. What they see. Whether the message still matches what got their attention. Whether the offer is clear. Whether the next step makes sense. Whether the form works. Whether the confirmation tells them what just happened. Whether the follow-up actually arrives. Whether the right person inside the business knows they responded. Whether the customer knows who has the ball now.

It’s the whole path between attention and actual customer movement.

And that’s where a lot of money quietly leaks out.

Not because the business is bad. Not because the owner doesn’t care. Sometimes the ad did its job just fine. The click happened. The interest was there. The leak happened afterward, in the page, the form, the follow-up, the workflow or the handoff.

That’s the part I look at.

I’ve spent too much time being clever around the fact that this is something I sell. I love telling stories and that part isn’t changing. That’s how I communicate. But I don’t have to hide the business inside the story anymore.

Hell yeah I want customers. I want established businesses to hire me. I want people to know what After the Click means.

I still care about the person on the other side of the click. I don’t want fake urgency, bulls**t promises or pressure. But I also don’t need to hide the damn cash register behind the curtain.

So yeah, you’re going to hear me talk about After the Click a whole lot more. And when the story connects to what I sell, I’m going to say so.

If your business is already getting attention and you want to see what might be happening between that click and an actual customer, this is what I do:

https://techwithwayne.com/services/from-click-to-handoff/

09/01/2026

A client brought me in to fix one thing.

I fixed it.

Then I kept looking.

That’s usually where the real work starts for me, because the thing somebody hires me to touch is rarely the only thing affecting the outcome. I want to know what happens before it, what happens after it, who gets notified, where the customer lands, whether the form actually submits, whether the calendar actually books, whether the right person gets the message and whether the whole damn thing still works when nobody is standing there watching it.

On this particular job I found myself dealing with things that were never part of the first conversation. Accounts that needed straightening out. Scheduling issues. Website pieces that had to work together instead of just looking finished.

I could’ve stayed inside the little box I was hired for.

But if I can see dust under the curtain, I’m going to tell you it’s there.

That’s probably the clearest way I can explain how I work now.

I start with what the business wants to happen and work backward until I understand the path. If the goal is an appointment, can somebody actually book it? If the goal is an inquiry, does the damn thing reach somebody? If you paid for the click, does the person who responded actually make it into your business?

Because a broken form isn’t just a broken form when there’s a real customer on the other side of it.

A calendar that stops booking isn’t a little website issue when people are trying to schedule consultations.

And a call to action going to the wrong place is a bigger problem when you’re already spending money to get somebody interested enough to click it.

So yeah, there’s a purpose behind this post.

I’m looking to work with established businesses that already have customers, already have money moving through the business, and don’t want to spend their time babysitting the website, forms, calendars, links, follow-up, and all the other little places where an interested person can quietly fall through.

I want to know the business well enough that you don’t have to tell me every little thing to check.

You run your business.

I’ll keep looking under the curtain.



https://techwithwayne.com/services/from-click-to-handoff/

08/31/2026

I built From Click to Handoff for businesses where a dropped opportunity actually costs something.

This isn’t for somebody still figuring out their first offer or shopping for the cheapest person who can connect a form to an inbox.

I’m talking about established companies with customers, campaigns, salespeople, systems, departments, follow-up, calendars, CRM records, and real money already moving through the business.

Because at that level, little breaks aren’t always little.

A qualified lead fills out the form and nobody owns what happens next.

A high-value inquiry gets the wrong confirmation.

Marketing earns the response, sales doesn’t get the context, operations gets surprised, and suddenly the customer is doing the work of figuring out the company.

Every individual piece can technically be working while the customer path is still leaking opportunity.

That’s what I built this for.

Give me one important customer path.

I trace it from the message that earns the response through the click, page, offer, action, form or booking, confirmation, follow-up, routing, and human handoff.

I keep what works. I repair what doesn’t. I connect what’s disconnected. I build what’s missing.

Then we test the whole agreed path before I call it finished.

The engagement is $4,500.

$2,250 starts the implementation. The remaining $2,250 is due when the agreed path passes Full-Path QA and is ready to hand back.

I’m intentionally not trying to make this an entry-level service.

The companies I want to work with already have something valuable happening.

They need to make damn sure the business knows what to do when somebody raises their hand.



If one important customer path is costing your business more than it should, start here:

https://techwithwayne.com/services/from-click-to-handoff-implementation/

08/31/2026

She heard, “We'll take care of it,” and stopped carrying the problem. Three days later she was the one sending “Just checking in.” Something disappeared in between.

The customer heard 'we'll take care of it' and stopped carrying the problem. If she has to chase the update later, the promise lost its owner.

08/31/2026

Somebody clicked. Now what happens to them?

That’s the question behind Don’t Leave Me at the Click.

She saw the message, clicked through, found the page, filled out the form and gave the business enough information to move things forward. At that point she wasn’t looking for another pitch. She just wanted to know somebody got it and what was going to happen next.

That little moment is what I spend a lot of time thinking about.

The ad can work. The post can work. The click can happen. But there’s still a page, a form, a confirmation, follow-up and a handoff sitting on the other side of it.

I put together a free field guide that walks through that part of the journey.

Get the free After the Click Field Guide:
https://techwithwayne.com/after-the-click-guide/