Inforule Social Media

09/04/2026

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that c...

When he launched Butterfly Effect, Elfried Samba said no to a sales team. Here's how LinkedIn helped him grow the business.

09/01/2026

Your project doesn’t exist in a vacuum. Your company wouldn’t exist if it weren’t for the customers, competitors, marketplaces, systems and tech that make it all work. I used to make almanacs. Long, detailed, fact-check...

Your project doesn’t exist in a vacuum. Your company wouldn’t exist if it weren’t for the customers, competitors, marketplaces, systems and tech that make it all work. I used to m…

08/28/2026

Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated content to successfully balance both goals.

As a marketer, gated content can help you convert leads. Learn gated content best practices and see great gated content examples to inspire your own.

08/25/2026

Every retailer knows that the items that sell the best are at eye level or at the cash register. Some people are hungry, rushed, distracted and lazy. If you want to reach them (us), you need to make it convenient. The l...

Every retailer knows that the items that sell the best are at eye level or at the cash register. Some people are hungry, rushed, distracted and lazy. If you want to reach them (us), you need to mak…

08/21/2026

As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I stay ahead of every single trend. Literally, nothing flies under my radar.

Everything you need to know about the top social media platforms — and how to choose the best platform to grow your audience and brand.

08/18/2026

Disappointed Delighted Amazed Offended Ripped off Grateful Loved Sometimes we get what we expect.

08/14/2026

I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to ful...

See why 89% of companies are competing on customer experience — and how you can, too.

08/11/2026

One strategy is to spend time finding the one wheel and address it. The better approach is to realize that if there’s one wheel that’s squeaking, it’s likely that all the wheels need lubrication.

One strategy is to spend time finding the one wheel and address it. The better approach is to realize that if there’s one wheel that’s squeaking, it’s likely that all the wheels n…

08/07/2026

Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it's prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has c...

Discover expert-backed Facebook marketing tips to grow your business, reach more customers, boost engagement, and more.

08/04/2026

There’s a big hill near my house. Sometimes, a bicyclist will really pedal hard on the downhill. It’s good for the ego. It’s also crazy dangerous, since braking and steering become much more difficult, and high speed gi...

There’s a big hill near my house. Sometimes, a bicyclist will really pedal hard on the downhill. It’s good for the ego. It’s also crazy dangerous, since braking and steering becom…