04/14/2026
Your 'Services' page lists everything you offer.
But does it rank for anything?
Generic service pages don't capture local search traffic.
Instead of one broad page, create dedicated pages:
• 'Lash Extensions [Your City]'
• 'Botox Injections [Your City]'
• 'Hydrafacial [Your City]'
• 'Microblading [Your City]'
Each page targets specific search terms:
• Local keywords people actually use
• Detailed service descriptions
• Before/after photos when appropriate
• Clear pricing and booking info
• FAQ section answering common questions
Specific pages rank better than generic ones.
Your services deserve their own spotlight.