EXPMG - Explorations Media Group

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EXPMG - Explorations Media Group Website design, social media management, graphic design and more for the Kentucky Lake region.
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Digital marketing services for hospitality and service-based businesses.

Facebook is starting to charge some businesses to post links. We know because it already happened to us. Last weekend, o...
10/05/2026

Facebook is starting to charge some businesses to post links.

We know because it already happened to us.

Last weekend, one of our real estate business profiles hit a monthly link limit and Meta offered us paid plans ranging all the way up to $499.99 a month for unlimited links.

That got our attention.

The bigger lesson, though, isn’t just about Facebook. It’s about the risk of building your entire audience on a platform you don’t own.

Most small business owners didn’t start a business because they wanted to spend their time figuring out social media.You...
09/23/2026

Most small business owners didn’t start a business because they wanted to spend their time figuring out social media.

You’re good at what you do. Social media is just one more thing that somehow got added to the list.

That’s why we put together our latest article, “Hacking The Main Grid.” It breaks down what a post, Story and Reel are actually meant to do, and how using each one with a little more purpose can help you reach potential clients, build the right audience, keep people informed and still have a page that looks clean and professional.

You don’t have to post more; you just need to know what kind of content belongs where.

Analytics should do more than tell you what happened. They should help you figure out what to do next.Recently, our team...
09/16/2026

Analytics should do more than tell you what happened. They should help you figure out what to do next.

Recently, our team sat down with Destination Calloway to review their email, social media and website analytics, looking at how their digital presence has grown over the past year and since our partnership began.

It was a great example of why we pay such close attention to the numbers behind the marketing.

Reach, engagement, clicks, website traffic and email performance each tell us something different. Together, they help show what people are responding to, what is driving action and where there may be room to grow.

Analytics do not replace creativity. They give creativity direction.

In our latest article, we break down some of the most common marketing analytics, what they can tell you and why every business should be paying attention to them.

After months of planning, designing, writing, optimizing, testing, and staring at a computer screen more than any normal...
09/16/2026

After months of planning, designing, writing, optimizing, testing, and staring at a computer screen more than any normal person should, we finally got to celebrate KentuckyLake.com's launch as a team!

The new site is one of the biggest website projects EXPMG has ever taken on, built to make planning a Kentucky Lake trip easier with a completely updated design, improved search, video, fresh travel content, stronger SEO, and a much better experience for the thousands of people who use KentuckyLake.com to explore the area each year.

So naturally, we celebrated by heading to Corvette Lanes and putting our skills to the test somewhere other than behind a computer; it’s safe to say we’re better at building websites than we are at bowling!

We work hard at EXPMG, but making time to celebrate those big wins together is an important part of our company culture too. We’re incredibly proud of what this team built and even more proud of our teamwork on the project!

We recently made the decision to deactivate EXPMG's TikTok account.Not because TikTok doesn't work, but because it wasn'...
08/28/2026

We recently made the decision to deactivate EXPMG's TikTok account.

Not because TikTok doesn't work, but because it wasn't working for us. We were reaching new people, but that attention wasn't translating into new clients, and keeping up with the platform was taking time away from places where we could better connect with our audience.

Our latest article looks at why your business doesn't need to be on every social media platform and why stepping away from one can sometimes be the better strategy.

Tired of feeding the machine? This article may be for you! Find the link in the comments 👇

It’s always exciting to have visitors at EXPMG, and these might be some of our cutest yet! 🦝Look who we spotted in the o...
08/25/2026

It’s always exciting to have visitors at EXPMG, and these might be some of our cutest yet! 🦝

Look who we spotted in the office driveway this morning. We’re always happy to see a little local wildlife stopping by to say hello!

We've come a long way since 1996 😅KentuckyLake.com has been a part of EXPMG since 2019, and it's newest chapter comes wi...
08/24/2026

We've come a long way since 1996 😅

KentuckyLake.com has been a part of EXPMG since 2019, and it's newest chapter comes with a whole new way to explore the region!

Our team has been hard at work rebuilding the site with new features designed to make trip planning easier, faster, and more useful for visitors. The new KentuckyLake.com will include interactive maps, improved search tools with suggested results, exploratory articles for first-time visitors, and a build-your-own itinerary feature to help travelers turn inspiration into an actual plan.

Behind those features has been a lot of writing, coding, design, testing, photography updates, SEO work, and plenty of refining along the way.

We’ve come a long way from the KentuckyLake.com that launched nearly three decades ago, and we’re excited to give the site a fresh look built for the way people travel today.

08/12/2026

Behind the scenes of some of our client's favorite shots 📸

Did you know we offer professional photography services that can help your business come to life? See your company from a fresh perspective, connect with EXPMG!

Big things are taking shape behind the scenes at the EXPMG office 💻For the past few weeks, we have been hard at work cod...
08/10/2026

Big things are taking shape behind the scenes at the EXPMG office 💻

For the past few weeks, we have been hard at work coding, testing, and refining an all new kentuckylake.com designed to make planning a trip to Kentucky Lake easier for first-time and returning guests!

The new site introduces exciting features like interactive maps, exploratory articles, smart searches, and an itinerary building tool!

We can't wait for you to see what we've been building 👀

Address

218 Kelzie Peeler Lane
Murray, KY
42071

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

Telephone

+12709788920

Website

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