TravelBoom

09/13/2022

How many loyalty programs are you a part of? In TravelBoom’s 2022 Leisure Travel Trends Study, 70% of respondents said they were part of a hotel loyalty program. The study also revealed that most travelers participated in 2-3 different loyalty programs. Leisure travelers are looking for the best deals, and an exclusive loyalty program discount could decide their next booking.

Learn more about how your hotel can take advantage of loyalty programs and the best way to capture long-term guests by downloading the full study for FREE today: https://bit.ly/3eIYUsm

09/05/2022

Happy Labor Day from TravelBoom!

08/19/2022

In the latest edition of 60 Seconds to Success, our very own reveals a valuable nugget of data from the newly released Leisure Travel Trends Study — OTA usage is declining while meta search tools like Google, Microsoft, and Kayak are seeing a significant uptick. Learn how to take advantage of these crucial meta search platforms: https://bit.ly/3dHpYHY

If your hotel needs help establishing a presence on meta search engines to combat the attempted OTA takeover, fill out this form for a FREE meta search evaluation: https://bit.ly/3PziEM6 Let TravelBoom take care of OTA's for you!

08/16/2022

At TravelBoom, we uncover both insights and our clients' best customers. We do this by leveraging data to help eliminate guesswork from all aspects of our clients' businesses. As leaders in the travel marketing industry, we are always looking for talented and driven individuals to be part of the ; if you have got the desire to dream, problem solve, and generate new ideas, we would love to hear from you.

Apply Online at https://www.travelboommarketing.com/careers/

We have an exciting opportunity for an Analytics & Data Specialist to join our rapidly growing team. We are looking for someone who is focused on building our client's business through performance measurement, analysis, and reporting of our client's websites, including the identification and optimizations of opportunities to support all digital marketing channels. This role is a key component in both the agency and client's success and will be responsible for managing complex tracking implementations, troubleshooting complex tracking issues, and adapting to the ever-changing world of tagging and tracking. This means identifying ideas that drive measurable results and solving business challenges while staying organized and communicating clearly in a very fast-paced environment.

Responsibilities for this role:

Responsible for leading and executing the analytics strategy for the agency and our clients
Utilize advanced skills in Excel, Google Data Studio, and other data analysis platforms to build, maintain, and update web analytics reporting.
Create, manage, & update analytics dashboards, and support agency teams with data analysis through ad hoc requests
Provide attribution models that will assist the client's overall marketing strategies.
Analyze web traffic behavior and provide recommendations to improve conversion rates & user experience and uncover insights that drive revenue growth and provide actionable optimizations.
Assist and concept A/B and multi-variant testing of the website content, layout, functions, and site structure for UX/CRO improvements based on ongoing analysis.
Set up, manage, and audit client analytics and tag management accounts, according to best practices and the ever-changing world of tagging and tracking
Qualifications for this role:

3+ years of Advanced Google Analytics and Google Tag Manager experience. Adobe Analytics experience is a plus, but not required.
Proficiency with Google Data Studio and/or other related reporting platforms
Exceptional multi-tasking capabilities and experience in client/customer-facing role
Measurement, reporting, and other data analytics skills
Excellent time and calendar management skills
Ability to work in a fast-paced and pressured environment while remaining proactive, resourceful, and efficient
Ability to work well in a team environment
Excellent written and verbal communication skills

Apply Online at https://www.travelboommarketing.com/careers/

08/08/2022

Understanding social media can be complex and tiring. Knowing what, when, and how you should post on social media can be difficult for even the most experienced hoteliers. Social media is used all around the world and is one of the easier ways to communicate with upcoming guests. However, not all social media platforms are the same. You can no longer create and use one post for all platforms. You need to understand your audience and know what you should post compared to other sites. Alyssa goes over some helpful tips to help narrow down your hotel marketing and how you should target future guests.

Learn more about creating social content here: https://bit.ly/3p3WKpk

08/05/2022

Over 2,000 avid vacationers responded in our new 2022 Leisure Travel Study and the data is surprising, and a little concerning for today's hoteliers. Both rising prices and uncertainty are causing travelers to consider their vacations much more carefully. On a positive note, the data shows that 82.1% of your potential guests will visit your website before making a booking. This means you have a phenomenal opportunity to drive direct bookings... if your site is optimized to convert

Not sure if your site is ready for the job? TravelBoom can help evaluate your site and make recommendations for improvement, no strings attached.

Get a free website consultation here: https://bit.ly/3zPuCMK

07/29/2022

OAG recently surveyed more than 1,400 people from North America in April and May, asking them about their future travel plans. Despite the obvious concerns of higher travel costs and rising inflation, consumers are still booking vacations!

The survey found that 63% of travelers said they have already booked or are about to an international vacation. Further,60% said they want to fly to a new destination this year.

While rising travel costs are at the forefront of the conversation, vacations are still being booked, and hoteliers must stay in the know. Check out the full survey to learn more about the current traveler:

OAG surveyed more than 1,400 North American travelers in April and May 2022 to analyze how consumer behaviors are influencing the travel industry’s future.

07/26/2022

Are you planning to take a flight soon? Take advantage of Google Travel's "Track Prices" feature.

At TravelBoom, we are big advocates for booking all of your flights, hotels, and travel-related purchases directly. But, Google Travel has a great feature that allows you to select the specific flight you would like to take and receive email updates when the price of that flight increases or decreases. This feature gives you several options to broaden or narrow your search by departure and arrival locations, dates, number of stops, specific airlines, and more.

07/22/2022

According to Vrbo, 60% of travelers plan to book their upcoming vacation earlier than they did before the pandemic.

How far in advance did you book your hotel room for your upcoming vacation?

07/19/2022

Before booking a hotel room on Expedia, Booking.com, or another OTA (online travel agency), check the hotel's website first!

Hotels value direct bookings, so many will offer customers a "Best Rate Guarantee." This means, that if the OTA is showing a better rate than the hotel's website, they will match that rate! Plus, many hotels offer additional perks, rewards, and specials when you book directly on their site.

07/15/2022

According to Vacasa, 85% of summer vacationers say they are planning to travel more frequently this summer than they did last summer.

Where are you traveling this summer?

07/11/2022

With more than half of the world now using social media, and with the average time spent using it at a staggering 2.5 hours per day, it would be foolish for your hotel not to dip its toes in the water and splash in the waves that social media continues to make.

Learn how to set your hotel up for success on social media in this recent TravelBoom article: https://bit.ly/3adZkoP

Learn how to leverage free digital resources in this in-depth review about the importance of social media marketing for hotels. Updated 2022.