Looking Glass Media

Looking Glass Media Put your company up on the big screen with the nation's top local cinema advertising partner

08/12/2026

The Canadian exhibitor posted record second quarter revenues as younger audiences embraced 'The Odyssey' and 'Michael' and drove the Hollywood box office rebound.

08/03/2026

The film's domestic gross has now been adjusted ahead of Sony's Sunday projection, as Tom Holland's web-slinger has another reason to celebrate the spectacular debut.

06/17/2026

The movie business just had its first billion-dollar month of May since 2019.
That's great news, but what I find even more interesting is who's helping drive it.

For years, we heard that YouTube and internet culture would be the death of cinema. Instead, we're witnessing a massive resurgence with young moviegoers and a new generation of digital creators showing a real reverence for the big screen.

A24's Backrooms, born from a viral YouTube series, saw 86% of its opening weekend audience come in under the age of 35.

Meanwhile, Obsession, made on a $750,000 budget by a 26-year-old director, has already generated $188 million domestically and counting.

Young audiences aren't abandoning the theatre. They're flocking to it.
A few months ago, we saw younger kids driving attendance for films made specifically for them. Now we're seeing young adults show up for content they've discovered on YouTube and TikTok that's been adapted for the big screen.

And just look at what happens when the industry provides them with movies made for them.

If you're trying to reach younger consumers, this is a trend worth paying attention to.

With a packed summer movie slate ahead, it's going to be fun to see what happens next.

06/08/2026

Gen Z and millennials are driving a movie theater renaissance. "The Odyssey" is already breaking records a month before its release.

05/20/2026

Summer 2026 is here, and what a start it’s been.

Traditionally, at least in recent years, the summer season has kicked off with a superhero movie. This year has bucked that trend, but the alternative has been pretty great.

Instead of a tentpole Marvel release, we’ve gotten a group of movies offering a little something for everyone. Michael has really been the breakout hit, with a record-breaking $97 million domestic opening weekend for a biopic. It’s continued to hold strong and has now become the highest grossing musical biopic domestically, surpassing Bohemian Rhapsody. I’ve even noticed Michael Jackson songs climbing back up the charts, which says a lot about the staying power of the film and maybe even the potential for a sequel.

And to kick off Summer 2026 in style, The Devil Wears Prada 2 hit theaters in a big way. Already crossing $550 million worldwide, the sequel has reminded everyone just how beloved the original film was and how fun it is spending time again with Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci.

Now with a big portion of 2026 already in the books, the health of the movie industry is looking really strong. The box office is currently running about 16% ahead of 2025, and summer is only getting started.

And what’s ahead looks stacked: The Mandalorian and Grogu launches the summer blockbuster run this weekend, followed by Scary Movie 6, Disclosure Day, Toy Story 5, Supergirl, Moana, The Odyssey, and Spider-Man: Brand New Day.

That’s a pretty incredible lineup, and there will probably be a few surprise hits along the way too.

04/27/2026

The Michael Jackson film scored the top launch ever for a biopic domestically after passing up 'Oppenheimer,' as well as the best global opening for a music biopic, after overcoming the biggest divide between audiences and critics in recent memory.

04/22/2026

Fresh off CinemaCon 2026, we’re energized by everything happening in the movie industry right now — and it’s a great time to share this with our community.

CinemaCon always delivers excitement, but this year felt different. The studios showed what’s coming, an extended Dune preview, a star-studded Avengers trailer, but more importantly, it all lines up with what we’re seeing today at the box office.

The momentum is real.

The Super Mario Galaxy Movie has already powered past $750 million globally. Even more encouraging has been the success of Project Hail Mary, a fresh story pushing toward $300 million domestic and $600 million worldwide. These are the kinds of results that bring audiences back again and again.

And it doesn’t stop there. Michael drops this weekend, and somehow Summer 2026 is already here. With films like The Devil Wears Prada 2 on deck, we’re heading into a strong stretch.

Beyond the box office, the audience trends are just as exciting.

Gen Z is showing up in a big way. According to NRG, 41% of Gen Z moviegoers attended at least six movies last year, up from 31% just two years prior. Overall, Gen Z accounted for 39% of the box office in 2025, compared to 34% in 2019.

Even more interesting, Gen Alpha is right behind them. The next generation of moviegoers actively prefers seeing movies in theatres over watching at home. Kids want to get out, meet up with friends, and experience movies together.

We see it firsthand. Families are coming back, younger audiences are engaged, and theatre attendance is building real momentum.

For local businesses, this creates a powerful opportunity.

If you’re looking to reach engaged, local audiences in a premium, distraction-free environment, the movie theatre is one of the most impactful places to do it.

Address

Napa, CA

Telephone

+18889908777

Website

Alerts

Be the first to know and let us send you an email when Looking Glass Media posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category