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WineGlass Marketing

Name: WineGlass Marketing
Address: 531 Jefferson Street, Napa, CA, 94559, US
Telephone: +17079273334
Price range: $

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WineGlass Marketing

We are an award winning full-service direct marketing agency focused on direct-to-consumer acquisition, sales and retention for the wine industry.

We help our clients develop marketing strategies and harness technology tools for successful acquisition, retention, and sales programs within the adult beverage space. (Translation: We do creative stuff with cool clients.)

03/05/2026

If you spent the week doomscrolling wine industry headlines, you’d think we’re all one harvest away from opening a lemonade stand.
Volume is down. Traffic is soft. Everyone has a chart.
But here’s what’s quietly working: premiumization. Fewer bottles. Better bottles. Higher perceived value. Stronger margins.
The brands winning right now aren’t discounting harder. They’re appearing sharper. Cleaner positioning. Elevated experiences. Cohesive storytelling. In other words — they look worth more before they charge more.
We broke down what the data says — and what wineries can actually do about it.
Premium isn’t a price tag. It’s a strategy.

Read the blog → https://www.wineglassmarketing.com/premiumization/

03/03/2026

Can you use social media to support three-tier distribution goals?
Yes. But not if you’re just posting harvest photos and hoping for the best.
In our Far Niente case study, social wasn’t about engagement for engagement’s sake. It was built to support the full ecosystem:
• Drive consumers into retail
• Reinforce distributor priorities
• Align messaging across markets
• Create measurable lift where it actually matters

Three-tier doesn’t mean digital can’t help. It means digital has to be smarter.
Social can move bottles — even when you don’t sell them yourself.

Full case study → https://www.wineglassmarketing.com/pf/far-niente-case-study/

02/20/2026

While we’re watching the Olympics, there’s a masterclass happening.

Read this week’s blog on why I suddenly know more than I thought I would—and care more than I probably should—about Nordic Combined… and what wineries can learn from Olympic-level storytelling. 🥇🍷
🔗 https://www.wineglassmarketing.com/olympic-storytelling/

02/16/2026

President’s Day is a great reminder that leadership isn’t about titles—it’s about vision, consistency, and earning trust over time.
Which, coincidentally, is also how strong wine brands are built. 🥂
Enjoy the long weekend.

02/10/2026

When a Grammy winner needs a website, it better hit the right notes. 🎵
This one just earned a 2025 dotCOMM Award — proof that good design, smart strategy, and a little rhythm go a long way. No auto-tune required.
Encore-worthy work.

🔗 https://www.wineglassmarketing.com/pf/2025-dotcomm-awards/

02/06/2026

Got a new wine idea? Great. But before you print that label, let’s talk about your brand’s family tree. 🌳
Every new SKU, blend, or “fun side project” adds another branch — and if you’re not careful, things start looking less like a curated portfolio and more like a creative crisis.
Our latest blog uncorks how to handle new products without losing yourself, from branded houses to one-off rebels like Tank Garage. Because the only thing scarier than a brand with no structure… is one with too much. 🍷

👉 https://www.wineglassmarketing.com/when-your-brand-has-babies/

02/03/2026

She’s live. 💥
Meet the new Brave & Maiden website—clean, confident, and built to let the wine do the talking (without whispering).
We focused on clarity, conversion, and a little quiet swagger—because great wine doesn’t need to shout.
Go poke around. It looks good on you.

https://braveandmaiden.com/

01/26/2026

Is it apathy… or are we just tired?
From Pantone choosing white, to “6-7” becoming a word, to why we can’t stop watching Dwight and Jim — culture feels turned down a few notches.
We pulled the thread.
Turns out “meh” might actually mean self-preservation.
Read the blog. Then tell us what you think. Or don’t. We get it.

https://www.wineglassmarketing.com/the-rise-of-cultural-meh/

01/23/2026

Honored to share that the Gloria Ferrer website received a Gold Award at the 2025 W3 Awards.
This project was about translating the elegance, intention, and quality of Gloria Ferrer’s sparkling wines into a digital experience that feels just as refined. Beautiful wines deserve a beautiful home — and we loved helping bring that vision to life.

https://www.wineglassmarketing.com/pf/2025-w3-awards/

01/20/2026

This is Austin Powers, the international template of mystery. With full bleed images that melt down a sexy scrolling home page, if you have a gorgeous winery and photography, then this is your chance to shine. Your site visitors won’t get lost in the imagery as the persistent Navigation and active roll-over buttons makes sure they stay on point. Events and Recipe features are included and this template is fully font and color customizable.

The best part of this template is that it will connect seamlessly to your chosen eCommerce system and is now available for just $349!

See Austin in Action: https://bit.ly/3u1lGn5

01/15/2026

Not every Napa brand needs to reinvent itself.
Some just need to remember who they are.

PEJU Winery didn’t win over next-gen wine drinkers by chasing trends. They did it by staying classic, approachable, and genuinely welcoming—long before “inclusive hospitality” was a buzzword.
We helped PEJU clarify what made them different all along: an un-Napa Napa brand with something for everyone.

Read the case study. https://www.wineglassmarketing.com/pf/peju-case-study/

Address

531 Jefferson Street
Napa, CA
94559

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+17079273334

Website

http://www.wineglassmarketing.com/

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