Modern Marketing Partners

06/19/2026

The weird thing about marketing these days is that consumers see more of it than ever, and yet they hardly remember any of it. The reason for that is that visibility is really, REALLY cheap nowadays. At the same time, it’s never been harder to make someone remember your brand.

Let’s see why that is: https://ow.ly/N8Ib50ZeAGc

Can you name 5 brands you saw yesterday? Just 5, that’s it. You probably can’t, and that’s not a surprise. Learn why here.

06/18/2026

We’re halfway through the year, and that means it’s time to start mapping out holiday campaign strategies in order to maximize opportunities for the critical end-of-year push.

To help with this, Meta published a guide to holiday marketing for 2026, which provides a road map for effective promotions strategies: https://ow.ly/VIRY50ZblqP

The playbook offers quarterly marketing suggestions for brands and includes data points showcasing how consumers use the company’s apps for discovery.

06/17/2026

Instagram has now released the option to rearrange posts on profile grids, giving users more ways to control how their content is presented in the app. Learn more here: https://ow.ly/jOTN50Zblq4

After teasing the function earlier this year, all users will be able to control how their profile content is presented.

06/16/2026

Marketing to the C-suite is a deliberate process that begins with understanding executive priorities and is executed through precision targeting, customized messaging, and sustained relevance.

Read on here:

C-suite leaders do not operate in a marketing vacuum. They engage with content sparingly and strategically. Learn here.

06/15/2026

After Meta announced a range of new add-on subscription packages, questions were raised as to the viability of free social media moving forward, and whether, at some stage, everyone will have to pay to access the apps.

Read on here: https://ow.ly/jMwg50Z8SH5

Elon Musk and Mark Zuckerberg have historically disagreed about this, but rising AI expenses may result in costly new subscription options.

06/12/2026

LinkedIn wants to give creators more insight into their content performance in the app, via expanded insight data on how much of their post reach is coming from their followers, and how much is from those they’re not directly connected to.

Learn more here: https://ow.ly/2bzm50Z8SL9

The platform will provide users with detailed data points on who posts are reaching, both in-network and out-of-network.

06/11/2026

Marketing to a CEO requires strategic patience, a precise message, and a clear understanding of what leadership looks like at the enterprise level. This article examines how to engage CEOs through structured campaigns:

This article examines how to engage CEOs through structured campaigns that emphasize alignment, clarity, and strategic foresight.

06/10/2026

AI-driven Google Ads is changing the PPC role from campaign ex*****on to signal design, conversion architecture, and system guidance. Learn more here: https://ow.ly/49Sf50Z7AOo

AI-driven Google Ads is changing the PPC role from campaign ex*****on to signal design, conversion architecture, and system guidance.

06/09/2026

If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.

Here’s how to build one that keeps your AI-assisted content recognizable, consistent, and distinctly yours: https://ow.ly/L0es50Z7AMm

06/08/2026

This article outlines how to market effectively to CFOs, including the messaging frameworks, content formats, and account-based strategies that are most likely to earn attention and drive action: https://ow.ly/GFYF50Y9mwC

This article outlines how to market effectively to CFOs, including the messaging frameworks, content formats, and account-based strategies that are most likely to earn attention and drive action.