True Nature Marketing

True Nature Marketing True Nature Marketing believes marketing is most effective in driving growth when it is true to the customer experiences the brand represents.

Landscape Digital Institute is a research-based digital marketing community for landscape professionals providing education, training, news and events. We will help you to ...

~ Increase visibility online
~ Develop loyal fans
~ Generate leads
~ Increase website traffic
~ Improve search rankings (SEO)
~ Establish industry leadership
~ Reduce marketing expenses
~ Educate your communities
~ Attract new team members
~ Tell your business story.. And jump off the page!

Here's how how Google Business Profiles and solid content can help your business gain more traction for website traffic....
10/12/2021

Here's how how Google Business Profiles and solid content can help your business gain more traction for website traffic.

Jeff Korhan shares how Google Business Profiles and solid content can help your business gain more traction for your website.

Nearly every business challenge can be fixed by adopting a teaching model. This may be teaching customers how to buy fro...
09/13/2021

Nearly every business challenge can be fixed by adopting a teaching model. This may be teaching customers how to buy from you. It may be teaching talented people why your organization is the right one for them at this stage of their career.

Jeff Korhan explains why business leaders should spend time teaching employees and customers to build confidence and enhance business growth.

This is content marketing's time. Instead of focusing on services, consider a marketing strategy that employs content to...
06/02/2021

This is content marketing's time. Instead of focusing on services, consider a marketing strategy that employs content to engage buyers in a conversation, so they get to better know you and your company. That accomplished, everything is possible.

In his latest Communication Coach, columnist Jeff Kohran shares how using content marketing can keep your clients engaged and grow your business.

Our friends at Landscape Management just published my first Marketing Minute video: How To Turn Email Into A Conversatio...
05/03/2021

Our friends at Landscape Management just published my first Marketing Minute video: How To Turn Email Into A Conversation with Your Clients. We hope you like it! https://youtu.be/syw8n9pdtU8

In his debut video, Green Industry Consultant Jeff Korhan shares how you can use digital technology such as email to build a relationship with your clients.

If you love trees many of them are trophy trees. We sure experienced this with our clients.
04/24/2021

If you love trees many of them are trophy trees. We sure experienced this with our clients.

In search of the perfect garden, the super rich are paying upwards of hundreds of thousands of dollars to bring in huge old trees by helicopter, barge and flatbed truck.

Times of change are opportunities for transformation. This is when your customers need your help most. Make getting reac...
01/14/2021

Times of change are opportunities for transformation. This is when your customers need your help most. Make getting reacquainted with them a top 2021 priority by trying out these proven tactics for leveling up your service.

LM columnist Jeff Korhan explains how landscape companies can get reacquainted with their customers to help drive growth in 2021.

What's the best marketing? It depends on the buyer's readiness to buy. If you don't consider buying intent when allocati...
11/05/2020

What's the best marketing? It depends on the buyer's readiness to buy. If you don't consider buying intent when allocating marketing resources you may choose the right marketing for the wrong job. Here are some insights into how that works.

Jeff Korhan shares why it's important to cater to your current customers that know, like and trust you, because these are the clients with buying intent.

Selling is a skill developed by interacting with current and prospective clients. Your success as a team is enhanced whe...
10/10/2020

Selling is a skill developed by interacting with current and prospective clients. Your success as a team is enhanced when you do this "by the book," one that is unique to your company. Here's how to get started putting this invaluable training tool together.
https://www.landscapemanagement.net/communication-coach-the-best-sales-training-book/ , ,

Jeff Korhan suggests developing a case study from your sales, which will help you understand the keywords that will inform your future sales and marketing.

Buyers dig deep for data that reveals the character of the people behind the business brand. This article I wrote for La...
09/10/2020

Buyers dig deep for data that reveals the character of the people behind the business brand. This article I wrote for Landscape Management Magazine shows an unexpected way to give that to them while fixing a potential public relations problem at the same time.

Jeff Korhan explains how landscape companies can win clients over with an overlooked marketing opportunity: the negative review.

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15231 Tolmino Street
Naples, FL
34114

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+16307748350

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