egg to apples

03/28/2023

Wrapped up a good day of sessions yesterday at . The focus continued to be on digital, member experience and how CUs can deliver on the mantra. Some of our key takeaways from today’s sessions:

- Follow the person, not the pixel (people jump across online and offline channels)
- Get your tracking right so you’re measuring beyond the initial click
- CUs can save a member and average of $13,000 on a 6-year auto loan
- CUs should help first, sell second
- Rates & terms are commodities. Focus on your differentiators
- Multi-channel strategy is critical for success
- Flexibility is a must
- Audience selection matters
- Real and measurable results sustain marketing budgets
- Align mission and core values with organizations that make an impact on the community
- Tell your community impact story
- Discover what communities really need and creatively offer an obtainable solution
- Keep costs low and give back to the community

03/02/2022

We can't wait to meet in LA March 9-12! As a proud sponsor of CUNA we're already driving growth for like yours by developing digital marketing strategies to increase membership and loan acquisitions. Learn more: http://ow.ly/ap5Q50I7FOm

12/08/2021

Following Apple's changes to their privacy and tracking policies, Facebook, Google, and Microsoft made adjustments to combat the effects of the changes. To learn more about how these corporations responded, read our latest blog:https://www.eggtoapples.com/apple-sauce/2021/12/8/how-major-advertisers-are-responding-to-apples-privacy-changes

Recently, Apple has progressively updated its privacy and tracking policies. With these updates come additional hardships for platforms such as Facebook, Google, and Microsoft when it comes to advertisement tracking. One notable change to Apple’s user privacy and tracking came with the iOS 14.5 up...

12/07/2021

Recently, we discussed the emerging trend of nostalgia marketing. It has been put to use by TeePublic, an online marketplace for independent creators, who released their "Rewind to Classic Designs Campaign." The advertisement is 90's themed and promotes their pop culture t-shirts.

12/06/2021

A trend we're looking at this week is interactive content. In forms including contests and surveys, interactive content promotes engagement and helps to generate a satisfying user experience.

12/03/2021

This holiday season, Coca-Cola and other brands have begun experimenting with augmented reality for their marketing campaigns. Snapchat will now feature a virtual store where customers can shop Coca-Cola products and deals. The "Snap Holiday Market" will also feature virtual stores from various fashion companies such as Dior, Fendi, and American Eagle.

via: MarketingDive

12/01/2021

This week's comes from video game developer John Romero and highlights the importance of properly targeting your audience.

11/30/2021

Our approach to SEO is one of full transparency around strategy, process, and reporting. We work diligently to garner results for your best-fit keywords, and are confident that we’ll be your greatest SEO ROI source. To learn more about how we can fulfill your SEO needs, visit http://ow.ly/K6Gj50GXWR4

11/22/2021

Audio advertising opens up a whole new way for you to think about your audio ad strategy. Streaming radio campaigns allow you to reach a wide range of people wherever they are. Not only are we talking about ads on Spotify or Pandora, but, we’ll get your ads onto podcasts. Your ads can be heard on desktops/laptops, smartphones, smart speakers and connected TVs (like AppleTV). To learn more about how we can enhance your audio advertising campaign, visit http://ow.ly/FwPS50GSRqc

11/19/2021

A recently released marketing campaign we are shedding light on today comes from Instacart, a grocery delivery and pickup service. They launched their first campaign this week called "How Homemade is Made" which highlights how food and special moments at home can bring a family together. They even include QR codes for all the dishes shown in the app, so viewers can find a recipe for the dish on Instacart. The use of QR codes are becoming a useful trend for companies.
Via: MarketingDive

11/18/2021

Apple recently released iOS 15 and with it came multiple updates to users' tracking and privacy policies. These changes will likely influence the way marketers handle their campaigns. To learn about iOS 15's impact on marketers, read our new blog!
www.eggtoapples.com/apple-sauce/2021/11/17/ios-15-what-marketers-need-to-know-about-tracking-and-privacy?&utm_source=facebook&utm_medium=social&utm_campaign=Blog-post

11/16/2021

A we're looking at this Tuesday is the use of nostalgia marketing. This technique sees brands associate their products with something consumers already have a delightful memory of. These memories can come from fashion, music, movies and even from seasonal holidays. A great example comes in the form of Hershey's Kisses' Christmas commercial where the kisses take the role of hand bells. This commercial has aired every holiday season since 1989. With Christmas right around the corner, now may be a perfect time to take a crack at nostalgia marketing.