FTI Digital

08/07/2023

Comparing Organic vs. Paid Social Media!

The Pros of Organic Social Media:
1. It's more cost-effective.
2. It allows you to directly engage with and assist your customers.
3. It can help you establish a brand identity.

The Cons of Organic Social Media:
1. It can be time-consuming.
2. Algorithms can be volatile and difficult to understand.
3. It offers less flexibility when it comes to immediate reach.

The Pros of Paid Social Media:
1. You can target specific users to expand your reach.
2. Its payment model works for any budget.
3. You see more immediate results

The Cons of Paid Social Media:
1. You might not see meaningful returns on your investment.
2. You might face a competitive landscape.
3. It requires a lot of attention.

In conclusion: It's impossible to say whether organic or paid social media is better than the other. They suit different businesses with different priorities in different situations.

If your business doesn't have the budget to implement a full-fledged paid social media strategy, try focusing on organic social media. Write thoughtful content, flesh out your social profiles, and actively engage with your customers online. But if your business has a sizable marketing budget and is in desperate need to land new customers immediately, prioritize your paid social media efforts.

Ideally, you'll be able to find a way to incorporate both methods into your overall social media strategy. Leverage paid social media to immediately spread brand awareness and draw an audience to your profiles. Once they're there, use your thoughtful organic content and active presence to capture their interest, convert them into customers, and retain them once they're on board.

Source: https://blog.hubspot.com/marketing/organic-vs-paid-social-media

06/20/2023

On-site SEO: Why website optimisation is so important

More than 40 percent of revenue is captured by organic traffic. Getting your on-site SEO perfect, then, is essential if you’re looking to increase your website traffic and grow your business.

But understanding why it’s so important is the first step towards building a website that will create genuine value and bring more leads through the door.

What is on-site SEO?

Why should you care about on-site SEO? Optimising your webpage properly is essential if you want to increase traffic to your website. Here's how.

06/08/2023

06/07/2023

Lean marketing: Good marketing in bad times

Many people think that lean is about cutting heads, reducing the workforce or cutting inventory. Lean is really a growth strategy. It is about gaining market share and being prepared to enter in and gain new markets.

Good marketing is lean marketing. And, it’s recession-proof.
Here’s why it matters. Operate lean as a baseline so when times are tough, you will have had the practice you need to be more agile and resilient than competitors.

Follow these lean marketing best practices for businesses and you'll not only survive tough times, but you'll flourish while competitors flounder.

05/26/2023

6 questions every CEO needs to ask before approving the marketing budget

Marketing. Arcane magic, accessible only to initiates. Or is it?

In fact, you don’t have to be a marketing magician to understand the whats, hows and whys of it all. Nor do you need to be able to tell your CTAs from your CTRs (or any other acronym-infested marketing-speak) to make informed decisions. As a CEO, marketing is not your focus, and rightly so.

What you DO need to know are the right questions to ask so you can sign off the marketing budget with confidence, knowing that your marketing strategy is aligned with your business goals. Here are our suggestions.

1. What are our objectives?
2. How will we measure success?
3. Who are we targeting?
4. What are we telling them?
5. How are we going to reach them?
6. Why?

05/25/2023

What is a Difference Engine? The power of brand differentiation

‘Stop apologising! It’s OK if your ideas are different, your goals are big — don’t be afraid of what others would say. You are skilled, capable, and talented — you deserve to be a leader, and you are enough.’

— Joy Fitzgerald, author and DEI advocate

At Articulate, we work on one founding principle: that differentiation is the key to success.

Just as a successful leader will fearlessly make the most of their ambitions, differences and talents, so can your business.

Only one business in any given market can be the cheapest, all the others compete based on their differentiation and positioning.

Today, we show how differentiation helps you grow your business, accelerate sales, defend margins and outpace your competitors.

And, we unveil our powerful differentiation framework for marketing

Discover The Difference Engine, a model of marketing and differentiation best practices founded by the expert engineers at Articulate Marketing.

04/21/2023

13 tips to make your personal social media bios stand out

Talking about yourself is tough. For the majority of us humble folk, highlighting your strengths and making it ‘all about me’ feels uncomfortable (not to mention very un-British).

Talking about your company can be tricky, but personal social media bios are especially intimidating. There's nothing to hide behind here: that’s you, front and centre and on public display.

Unfortunately, they’re also really important for making connections and building your business or career, particularly on Twitter and LinkedIn.

As Neil Patel puts it in an article on Buffer’s blog:

‘Your online reputation is your reputation. And it better be good.’

Well that takes a load off your shoulders…

Don’t fret, follow these 10 tips for key social platforms and you'll have personal social media bios that are bound to get you noticed in your professional world.

Making the most of your social media bio is a quick and easy way to draw relevant, focussed attention from your target audience.

04/20/2023

How to balance your SEO vs thought leadership content strategy

Once upon a time SEO was a dirty word associated with ‘black hat’ operations manipulating rankings for their evil bidding. Now, some consider it a sort of alchemical conversion: tin to gold, content to customers.

In reality, neither is true.

Yes, SEO-focused content can improve the ranking of your site in Google and other search engines. But it’s not the be all and end all. It is but one moving part in what makes a great content strategy. The other end of the scale? Thought leadership content.

Why your content strategy needs SEO

SEO can improve your rankings, but it's just one part of a strong content strategy. Find out how to balance SEO with your thought leadership content.

04/17/2023

What Is a Webinar & How Does It Work? [Beginner’s Guide With 10+ Presentation Templates]

If you’re new to webinars, you’re probably asking yourself…
What is a webinar?
How does a webinar work?
Why are webinars so effective?
What are the different types of webinars?
How do I create and host a webinar?
In this guide, I’ll give you a crash course on what is a webinar, how you can create a webinar and showcase plenty of presentation examples to answer all your webinar-related questions!

Let’s dive right in.

Learn what is a webinar, how they work, and how to create webinars that generate quality leads or captivate your audience in this beginner how-to guide!

04/14/2023

How to safely hand over qualified leads from marketing to sales

The top priority for marketers is generating leads. Sales teams say they get their most qualified leads from marketing, rather than other sources. (Hat tip for the data, HubSpot.)

What that information tells us is that marketing and sales departments get the best results when they work together to source and nurture leads.

A shoddy handover process between Marketing and Sales means missed opportunities for your business. After all, it’s no good generating great leads if they languish, unqualified and unworked, in your database.

In this post, you’ll find expert advice on how to handle that lead handover process. When your teams are properly aligned, you’ll see more leads becoming paying customers. No lead left behind!

Find expert advice on how to handle your lead handover process. Get your marketing and sales teams aligned. No lead left behind!

04/11/2023

Organic Marketing vs. Paid Marketing: Everything You Need to Know

Have you ever heard of the law of attraction? It sounds 'woo-woo' but stay with me here. It's a philosophy that means we can attract into our lives whatever we're focusing on. More simply put, positive thoughts will naturally bring positivity your way.

Organic marketing works similarly. The goal is to naturally attract your audience to your brand or business. But how do you do that?

In this post, we'll go over what organic marketing is and how it's different from paid forms of marketing

https://blog.hubspot.com/marketing/organic-marketing