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The popularity of Boat Totes isn't really about Boat Totes. 👜It's about personalization.A monogram. A charm. A scarf tie...
06/19/2026

The popularity of Boat Totes isn't really about Boat Totes. 👜

It's about personalization.

A monogram. A charm. A scarf tied to the handle. ✨

Small details that turn an everyday item into something that feels personal.

In a world of mass production, people still want products that feel like they were made for them.

That's a trend I don't see going away anytime soon.

Brand activations come in many forms.Some are highly immersive. Others are intentionally simple.At House of HALO, we saw...
06/18/2026

Brand activations come in many forms.

Some are highly immersive. Others are intentionally simple.

At House of HALO, we saw this firsthand. From personalized keepsakes and photo experiences to larger scale activations, each created a different kind of connection.

The common thread was their ability to turn a brand into something people could experience and remember.

Whether you're planning a trade show, customer event, employee experience, or community activation, thoughtful experiences can create moments people remember long after the event ends.

Explore this Event Activation Guide for inspiration on creating immersive experiences through personalization, hospitality, engagement, and interactive activations.

Brands are built through the experiences people have with them every day.That's why I'm excited to see HALO at SHRM26 ne...
06/17/2026

Brands are built through the experiences people have with them every day.

That's why I'm excited to see HALO at SHRM26 next week sharing how organizations are connecting recognition, onboarding, employee apparel, events, gifting, and more into a more intentional employee experience.

If you're attending, stop by Booth 4749 and connect with the team.

Next week, HALO will be in Orlando at SHRM26. We believe brands are built through the experiences people have with them every day. What they see, use, wear, carry, and remember. If you're attending SHRM, stop by Booth 4749 and connect with the team. We'd love to share how organizations are bringing....

With Memorial Day marking the unofficial start of summer, there’s still time to make the most of it. ☀️Poolside merch, r...
06/16/2026

With Memorial Day marking the unofficial start of summer, there’s still time to make the most of it. ☀️

Poolside merch, resort vibes, team events, travel gear… the best brand experiences feel less like giveaways and more like part of the experience itself.

The best summer campaigns don’t happen last minute. If you’re still planning, now’s the time to start pulling things together while there’s still plenty of time to get creative and make it all happen smoothly.

06/15/2026

House of HALO was more than our national sales meeting — it was a celebration of what's possible when account executives, clients, supplier partners, and our team come together around a shared vision for the future. More than 800 attendees joined us to connect, learn, and help shape what's next fo...

06/08/2026

PPAI's Consumer Study reveals insights into the logic behind when and why an end user might throw away a branded merch product.

America250 is more than an anniversary. It's a once in a generation opportunity for brands to be part of a moment that w...
06/05/2026

America250 is more than an anniversary. It's a once in a generation opportunity for brands to be part of a moment that will be celebrated across the country.

With just weeks remaining, organizations are putting the finishing touches on events, employee experiences, customer engagement initiatives, and the merchandise that helps make those moments memorable.

If America250 is on your radar, let's connect soon. There is still time to create something meaningful, but the window is closing.

Celebrate America’s 250th Anniversary with patriotic merchandise designed to showcase your brand and honor the moment.

Many organizations are rethinking how they manage branded merchandise, recognition, uniforms, events, and company stores...
06/04/2026

Many organizations are rethinking how they manage branded merchandise, recognition, uniforms, events, and company stores.

This conversation with HALO CEO Jim Hilt explores some of the trends driving that shift and where the industry is headed next.

Interesting read for anyone responsible for brand, marketing, HR, procurement, or employee experience.

HALO has always been a company that helped shape this industry. What's exciting now is where it's headed next. Our CEO, Jim Hilt, sat down with PPAI - Promotional Products Association International to talk through HALO's next chapter — how the company is moving from transactional products to syste...

Uniforms are evolving from a functional necessity into a strategic extension of the brand.HALO's latest Uniform Trends R...
06/03/2026

Uniforms are evolving from a functional necessity into a strategic extension of the brand.

HALO's latest Uniform Trends Report highlights six trends shaping the future of employee apparel, from performance comfort and functional utility to responsible sourcing and brand storytelling. I'm sharing a preview in this article.

If you'd like a copy of the full report and ideas tailored to your organization, reach out.

Explore six trends shaping modern uniform programs, from performance comfort and modular layering to employee experience and brand storytelling.

06/01/2026

All shades welcome in this go-to guide for planning your Pride celebrations.

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