Marigold

08/15/2023

The hard truth: Transaction-based loyalty programs simply reward the transaction. Their “give-to-get” model does little to actively build relationships and even has the potential to become a mere accompaniment to normal spending behaviors. Loyalty should be doing more.

We’re providing advanced strategies to help you advance your loyalty program. https://go.sailthru.com/transactional-loyalty

08/14/2023

Personalization is essential to building relationships - but when does personalization start to feel like an invasion of privacy?

Learn how to strike the balance between "Hi, {First Name}" and creeping customers out: https://go.sailthru.com/striking-balance-qr

08/11/2023

Spam? Not here. Avoiding email spam traps is critical if you want to maintain a good reputation with major Mailbox Service Providers.

If your emails continuously trigger spam traps, it signals to MSPs that your email practices may not be compliant or trustworthy, which can damage your sender reputation and affect deliverability across campaigns.

Check out this guide to get the lowdown on how and why spam traps are flagging marketing emails as spam. https://go.myemma.com/spam-trap-survival-guide

08/09/2023

Back-to-school is almost here! Be prepared with our guide - The Relationship Marketer’s Guide for Back-to-School in 2023 .

Learn the strategies that will win over today’s digital savvy consumer this season. https://grow.cheetahdigital.com/report/relationship-marketers-back-to-school-guide-us

Now is the time to implement relationship marketing strategies to build more meaningful connections with consumers from acquisition through to loyalty.

08/08/2023

“You can think of zero-party data as the secret sauce that allows a brand to be genuinely personal in their personalization.”

Hear more insight from Nick Watson on zero party data's role in marketing in Loyalty360: https://loyalty360.org/content-gallery/daily-news/personalization-and-zero-party-data-leveraging-the-information-customers-volunteer-creating-a-mor

08/07/2023

Loyalty isn’t a new concept, but with today’s increasingly busy, tech-savvy consumers, creating lasting relationships can be a challenge.

The secret is delivering experiences that develop affinity, attachment, and trust between your brand and its customers. In other words, creating true emotional loyalty.

Download the ebook to master the ins and outs of this new loyalty concept, so you can navigate this evolving landscape effortlessly. https://go.meetmarigold.com/new-kind-of-loyalty

How to build emotional loyalty and drive revenue growth

08/04/2023

What really happens when brands effectively leverage customer data?

They seamlessly convert one-time shoppers into returning customers.

Learn how to action your data better from Men’s Wearhouse. Check out the full case study here: https://www.thedrum.com/profile/marigold/case-studies/how-mens-wearhouse-uses-zero-party-data-to-foster-repeat-customers

Revitalized data collection strategy converts one-time shoppers into returning customers Men’s Wearhouse wanted to turn one-time customers into returning customers, and to do so needed a solution to learn as much as possible about each first-time customer that came in the door. That’s no small c...

08/03/2023

Consumer data is critical to marketers. It powers the personalized experiences that make consumers loyal to your brand. From customized emails to unique offers, customers have better overall interactions with your brand when data flows between them and you.

Collecting data ethically and transparently is essential to building trust. Here are three ways companies can gather consumer data in a mutually beneficial manner to drive personalization and foster loyalty:
https://www.entrepreneur.com/science-technology/3-data-gathering-strategies-that-benefit-businesses-and/441309

Data gathering is getting tricky. Here are three ways companies can gather consumer data in a mutually beneficial manner.

08/02/2023

Don’t make the mistake of marketing AT your customers.

Brands must communicate with their customers if they want to build lasting relationships that drive loyalty and lead to revenue growth.

To do this, brands need a robust email marketing platform that has the ability to:
Collect zero-party data and action that data to personalize their content
Send the right message at the right moment to meet their customers where they’re at
Create unique experiences that foster emotional loyalty

Selecting the right platform is an undertaking, but we’ve created the essential guide for marketers looking for an ESP that checks all their boxes. Download it here: https://go.meetmarigold.com/rfp-all-industries

Find the right email marketing technology that meets the needs of your company.

08/01/2023

We helped this Dutch department store increase their email clickthrough rate by 30% and conversion rate by 31%.

Amsterdam’s De Bijenkorf (The Beehive) is a leading department store with numerous locations around the Netherlands and an extensive eCommece site. However, they were struggling to create personalized campaigns and streamline the campaign development process.

Check out the full case study to learn how we remedied these pain points: https://www.thedrum.com/profile/marigold/case-studies/dutch-department-store-satisfies-shoppers-with-selligent

Amsterdam’s De Bijenkorf (“The Beehive”) department store has several locations around the Netherlands and a robust eCommece site. But it had a problem with its email system. It took to long to create email campaigns, and messages were not personalized to each shopper. In fact, there would oft...

07/28/2023

Let’s face it: Inboxes are flooded with countless promotional emails.

But email is still one of the most effective ways to reach your customers, with 52% of consumers citing they’ve made a purchase directly from an email in the past year.

Not to mention email outperforms banner ads and SMS by 108%.

Brands must focus on standing out in their customers’ inboxes. Unlock the secrets to successful email marketing here. https://designerwomen.co.uk/unlocking-the-secrets-to-successful-email-marketing-expert-tips-and-tricks/

Unlocking the secrets to successful email marketing requires a strategic approach and expert knowledge. That's where we come in. As industry

07/27/2023

Community Marketing: Why you should strive to establish a community around your brand.

Fostering a sense of community facilitates brand loyalty. However, what "community" is-- to both brands and consumers-- has been massively altered by the abundance of digital transformation throughout the last two decades.

Get the "how-to" and "why" marketers should start working to establish thriving communities around their brands here: https://go.meetmarigold.com/brand-community-qr

Learn the basics of how and why marketers should strive to establish communities around their brands