Fireproof Entrepreneur

05/29/2024

Christian Women Entrepreneurs 👇

Ever wonder why you get *so stuck* doing "normal" business things that make you freeze and want to hide under the covers?

Here’s a quick 3-minute video showing what's going on and how we use a simple tool called Pen Theory to:

✅ Quickly discover the emotional root that’s making something simple like “write a post” feel like a scary dragon that’s going to eat you

✅ Re-engage your thinking brain so you can actually use all the genius you have and create a solution quickly

✅ Get out of “fight/flight/freeze” mode so you can actually show up and grow your business

My name is Karla Snow, and this is the same approach I used to help a 7-figure female entrepreneur in the beauty & wellness industry change her life.

💔She used this to heal from the hidden wounds that were holding her back around money, God, and finding happiness.

And now, she’s been able to grow a more aligned business because of it.

After you've watched the video, let me know if you have any questions in the comment section below or what you liked best.

05/29/2024

04/02/2024

Did you know that emotionally connected clients have a 306% higher lifetime value “satisfied customers”?

They tend to be less price-sensitive.
They stay longer.
They pay more.

Which means there’s a real, tangible cost to failing to emotionally connect with clients in your marketing.

(This was a study conducted by Motista from 2016-2018…so it’s a bit old, but they surveyed over 100,000 customers in a wide variety of industries to produce the data.)

See, that’s why we *always* start with the heart of the message.

When you begin with strategy, you lack the stickiness that pulls in *your* people.

You don’t know what kind of shame, guilt and fear your audience is trapped in…

So you must always enter into their experience with connection & vulnerability in order to help them move forward in the customer journey.

I have a vision for what marketing can be capable of.

Our industry has done a lot of damage…spreading fear, manipulation and stoking insecurity all in the name of making a dollar.

What if it was flipped?

What if your marketing was a way to spread love, hope and healing?

What if the hallmarks of your brand were:

A SAFE sales environment that feels nourishing and powerful.

Marketing that empowers and lifts up, and only exposes pain as a means of service and illumination (never of manipulation).

What if your marketing expressed your love and heart for your people?

Your content is a way to enter their world with compassion and invitation energy.

The way that YOU are is intoxicating to those who have never experienced it.

Your audience gets to feel that.

It's deeper than just the email and the click through rate and the open rate and all the little metrics that tell us the message is resonating.

Our mission is clear:

Even if the readers you attract NEVER pay you anything...

…they will walk away refreshed, inspired, and loved, simply by interacting with your content.

And for those who ARE the Called you are meant to serve...

We make it simply, easy, and invitational for them to step into their evolution with you.

It's better.
It'e easier.
It's ultimately more profitable because we come from the energy of abundance instead of scarcity.

If you need some love drops for your list that consistently turn into higher-quality sales...

Without you having to do any of the heavy lifting...

Hit me up in DM and I would love to explore if we can support you with our done-for-you email management offers 🙏

03/29/2024

Yesterday, our only vehicle got a flat tire.

Karla called me at about 4pm, letting me know she was stranded on the side of the road.

Turns out, it’s the same tire that went flat in December…which means that we had a defective tire.

I’m not gonna lie…there was a borderline panic attack that wanted to surface there.

Feelings of helplessness, loss of control, flashbacks to our car accident from 2014.

I’m super grateful it happened on a surface street inside of the freeway.

It was chaos AND, God showed up BIG.

A good Samaritan stopped and changed the tire.
A friend from church picked up our daughter.
The tire was covered by warranty.

It was really stressful and yet…it all worked out.

BUT…only because I reached out and asked for help.

I called pretty much everyone I could think of in our area to try and figure out how to get Evalyn home from school.

Karla was absolutely emotionally and physically wiped out from the experience so I needed to prioritize her being able to stay home.

I had a very, very, very real experience of being the bottleneck.

There was NO WAY I was going to be able to take care of Karla, take care of Shilo and get Evalyn home from school in time all on my own.

Accepting that reality immediately made the experience far less stressful.
Everyone is now safe and the vehicle is repaired.

But I wonder how often entrepreneurs move through their business, trying to do it ALL when everything is screaming that it’s time to ask for help.

Are you going to keep holding tightly, hoping it all works out?

And all the while, you’re the one who suffers the most. Your business just gets the after-effects.

So listen up, entrepreneurs.

Imma make it simple:

Our agency will interview you, write content for you, and run your organic email marketing system, handing you sales on a silver platter (or booked calls for you).

You literally just have to answer questions and be amazed at how much the copy sounds exactly like you.

We’re experts in matching voice & and making compelling offers.

My invitation is to let go, trust, and surrender that God has a solution that works for you.

Maybe it’s us.

Reach out in DM for deets on the Evergreen Email Sales Machine.

03/28/2024

BIG REQUEST FOR SUPPORT!

Hey Facebook friends…

We’ve got a big mission that just landed in our laps…and we need your help.

A month or so ago, God spoke a very weird message to me.

“I want you to hire single parents.”

At first, I thought He was just telling me about this one person I was thinking of bringing on to help with the copywriting.

But suddenly, we’ve found ourselves surrounded by single parents (or those who have incredible stories around being single parents in the past)...

And now…it’s starting to make sense.

See…

The last 2 years of parenting and entrepreneurship for Karla and I have been brutally hard.

Trying to keep sales going while keeping the kids alive has felt like walking on a tightrope over a tank full of sharks lol.

I would not wish this experience on anyone, truly.

And yet now…the gift is beginning to emerge.

It feels like God is saying, “I’ve seen what you’ve been through…and now I’m going to show you what it was all for.”

To help single parents who are tired of trying to do it all alone.

For context, we run a done-for-you copywriting & organic marketing agency called the Evergreen Email Sales Machine.

So I have THREE requests if you’re reading this:

1️⃣👉If you are or know a single mom, or single dad, or single parents of any kind who is talented in any area of online business (copywriting, marketing, building tech, admin stuff…etc) and just wants to do their thing without the huge stress of getting clients…send them our way.

We’re growing and will need more copy support, implementation support, admin support…all the things.

2️⃣👉If you are or know a business owner who is NOT a talented copywriter or marketer and just needs to hand off their email sales strategy so they can continue to grow their business without doing ALL the organic marketing…send them our way (we pay a 10% referral for new clients).

We’re building some incredible offers for entrepreneurs who are tired of doing all the organic marketing alone and we’re looking for heart-centered companies to partner with to elevate their message.

We are best positioned to help companies that sell high-ticket products or services and are doing a minimum of $30k/month.

DM for results and more deets.

3️⃣👉If you don’t know anyone in either of those groups, would you add your prayers to what we’re doing? I’ve never done this before lol and at times it’s a little intimidating. Any prayers or good vibes you want to send our way would be much appreciated 🙏

Thank you for your support ♥

P.S. Pic is from last year...Shilo is a lot bigger now lol. But we still don't want his face on social media ;)

02/24/2024

Your goal in business should not be to make more money.

It should be to become resilient enough to RECEIVE all the money that is available.

We call it becoming Fireproof.

Join us Feb 27-29 for the official challenge.

Link in bio.

02/22/2024

"Maybe I should just fire my therapist and talk to you every week instead."

A friend told me this while we were discussing his marketing.

And it's not unusual anymore.

Perhaps it's the perspective I bring to marketing that integrates the whole human.

I am far more concerned about your relationship to yourself within your marketing than I am about using "sexy copy".

It does you no good if I help you make a lot of money in a way that causes a further division within yourself.

I want you to make a lot of money BECAUSE you're being MORE of your true self.

And after driving $15M+ in revenue for clients, it's time to share some more of this with y'all.

If your marketing strategy does not create more safety for yourself, your clients, and your audience...
..it is the wrong strategy.

How do you assess safety?

You listen to Karla lol.

Because there are 3 primary pillars of an effective marketing presence that produces results:

1. You must have "energetic integrity" with yourself first. All the negative thinking about how you aren't worthy to ask for the sale, or you don't deserve to make more than X amount of money, or that people who work with you don't know that you're a fraud...

All those beliefs stem from something much deeper.

2. Connection-based marketing that builds relationships via sharing your story. Without connection, you don't have trust. Without trust, you don't have sales.

3. Transparent authority content that allows people see you as an expert.

Next week, Feb 27-29, we're introducing the Fireproof Entrepreneur Challenge.

We're going to get deep into how you bring the spiritual into your business so you can pursue the mission God set aside for YOU.

We'll cover:

Day 1: The Fireproof Mindset and how to create safety in your body so you can show up to your marketing without fear

Day 2: The connection-catalyst and how to market authentically by sharing your story

Day 3: The roadmap to revenue and how to introduce your offers to potential clients with crystal-clear authority content

You can grab the registration link in my bio or in the first comment below!

Can't wait to see you there!

02/16/2024

It’s time to share your story, unmask your voice, and get visible 🔥

To re-discover who God made you to be so you can melt the resistance you face...
To get re-connected to your story and remember the impact it makes...
To revive your confidence so your ideal clients show up, ready to work with you...

If you're tired of marketing gimmicks that don't seem to work...and you want a refreshing and REAL approach to sharing about your business that works...
..then join us from Feb 27th-29th for the Fireproof Entrepreneur challenge.

Just comment "fireproof" in the comments below or hit up the link in the bio.

By the end of this workshop, you’ll have your FIRE back and a proven plan to grow your business.

🔥Day 1: The Fireproof Mindset: How to Eliminate the Resistance That Keeps You Stuck

On Day 1, we’re going to address the foundations of the foundations. These are the things that nobody talks about. And it’s why you are so stuck in what you’re doing.

You’ve gotten by in business with the hustle and bustle and by now, you’ve discovered how exhausting that is.

Now it’s time to go deeper.

The solution to attracting more customers is NOT just another marketing strategy.

Nobody addresses the paralyzing fear you feel in your body…the choking sensation in your throat, the tightness in your chest…

All of it triggered by the mere THOUGHT of being visible in your marketing.

Before you can make money moves…you need to feel SAFE to make those moves.

You’ll discover:

🔥The 3 primary core lies that entrepreneurs believe that make up 100% of their negative thoughts
🔥The “energy suck” that lives in your body makes it feel like a 500 lb deadlift to simply lift your fingers to type a post
🔥The lethal mistake many entrepreneurs make when faced with resistance
🔥What nobody tells you about the bodily sensations that follow you from marketing to sales to client delivery

By the end of Day 1, you’ll know how to make your body feel safe while you run your business.

Comment "fireproof" or hit up the link in the bio.

🔗Day 2: The Connection Catalyst - How to Market Authentically by Sharing Your Story

Now it’s time to talk about marketing!

We’ve helped our clients generate over $15M in sales using online marketing…

…And the secret sauce boils down to one thing: authentically sharing your story.

On Day 2, we’re going to break down HOW to share your story in a way that attracts the right people and turns into sales.

You’ll discover:
🔗Why sharing your story can be confusing and challenging (and what to do about it)
🔗The biggest mistakes you might be making in your marketing that’s costing sales
🔗The ABCs of how to actually share your story
🔗The counterintuitive storytelling technique to boost trust in your marketing

By the end of Day 2, you’ll have a clear direction on what story to share and how to do it.

Comment "fireproof" or hit up the link in the bio.

💖Day 3: The Roadmap to Revenue: Showing Your Expertise to Attract Clients You Love

It’s more than just connection with your audience that makes the money.

It’s credibility…authority…results.

People need to know that you DELIVER.

And more importantly…

You need to BELIEVE that you actually, truly help people.

On day 3, you’ll discover:
💖How to build trust in YOURSELF
💖The power of “authentic authority” and being real with your people
💖How to turn your results in your business into new clients

By the end of Day 3, you’ll know what truly makes you an authority, and know exactly how to extract the true essence of your gift in a way that boosts your confidence and feels aligned with your purpose.

Can't wait for you to join us :)

Feb 27-29th...12:30pm Central time.

Comment "fireproof" below or hit up the link in my bio!

01/19/2024

This is my new affirmation.

And it's the only one I have.

It's the King affirmation.

one that's limitless.
Expansive.
Beyond me.

And that's the point.

All my identity statements are usually about getting something.

One I have on my computer right now is, "My words turn into gold for me and my clients."

Another is: "I am free to create without self-judgement."

Good reminders.

But this is the most important.

It's to immerse me into a new Way of being.

That I'm not my own.

And limiting labels only serve to cut off access to flow and creativity.

"I am a copywriter." --> leaves out the storyteller.
"I am a storyteller" --> leaves out the conversion
"I am a marketer" --> leaves out the heart
"I am a lover" --> leaves out the leader.

Whether or not that's "right", is irrelevant.

Those are the pre-conditioned stories. Programming. Ideas.

They pre-exist and when I step in, they envelop me.

So I'm choosing something new.

I'm more than that label.

I'm the untangler of stories, smoothing and ironing them out into seamless tapestries of spoken conviction.

I'm the writer of words, taking pain & pleasure, weaving them into a narrative of joy, hope and prosperity for you and your family.

I'm the marketer to minds, connecting logical dots you didn't see before, opening up new pathways of transformation and abundance to you and your audience.

I'm all that, more, and less.

So I am Kam.

I get to co-create that with the Creator.

I'm not the driver.

I'm not the passenger either.

I'm somehow driving while not.

I'm Becoming Open.

12/14/2023

How did one client have a $92k launch with 70% opt-in rates with no ad spend?

How did another sell $18k in coaching over a weekend?

How did a 3rd book out her graphic design agency for months in advance?

They all had one thing in common:

A really solid, juicy offer that was seamlessly aligned with their Medicine.

And, of course, the Story Economy sales power to pull in the people in their audience who were ready to buy NOW...

On December 21st at 12:30pm Central, we are running our first Offer Revival Workshop to make your offers waaay easier to sell.

If you're an entrepreneur who's devastatingly good at what you do...

(Like you get client results that people have a hard time believing)...

But you're *still* struggling to sell your offer even though you've been at this for 3-5+ years...

Then we're making this really simple for YOU.

It's $47.

We're going to get in the trenches with you and break down your offer...and help you reconstruct it so it feels good for you AND your audience.

(I'm not talking about changing the program promise and adding some more coaching calls...
..I'm talking about a comprehensive assessment of what's truly working, what really lights you up, and how that neatly fits with your audience and what they desperately want from you).

Karla's going to help you structure your offer delivery so that you're insanely confident in it AND feel inspired by it.

I'm going to help you create simple Offer Stories that people love reading & want to buy from.

Comment "deets" below if you want the DEETS.

And I'll DM you some delicious info

06/22/2023

It's time to bust the myth that you need "heal yourself" before you can be successful in your business 🙅‍♂️

Your next sale isn't dependent on healing your earliest trauma.

You can make plenty of money without addressing your internal chaos.

Of course, it IS necessary to do the work to heal yourself if you ever want to experience peace.

But the mistake I see a LOT of entrepreneurs make (particularly those raised in church)...
..is that you have to put a PAUSE on your business, and then go do therapy, and healing retreats, and coaching and all the things to "fix" yourself.

(psst....you're not broken).

All the while, in the back of your mind, you're hoping all this Inner Work will manifest in more sales for your business.

Let me save you the trouble: it won't.

👉Because you're already telling yourself that healing and sharing your gift are 2 separate activities. 👈

But it is IN sharing your gifts and making invitations to new clients that you find the deepest, most powerful healing.

I was reminded of that this morning as Karla and I are preparing to host our 5 day challenge, Turn Your Heartfelt Story Into a Roadmap to Revenue (starting on June 26th, link in bio).

This week has been incredibly emotional, and ALL my stuff has been coming up for me to do the work to process.

Putting together this gift for our audience of 5 days of pure value has been incredibly healing for me in ways I didn't know I needed.

It's freeing up space within me so I can hold space for others.

For the attendees of this challenge, we're going to share how beautiful and effortless it can be to create content that deeply resonates with people (and turns into actual SALES 🤑).

Each day, we'll be giving you an opportunity to share with your audience with content that creates engagement and opens up sales opportunities.

If you'd like to join us so you can bring your marketing into alignment, make powerful & profitable offers, and boost your sales...
..then join us June 26th-June 30th in the Recovering Christian Entrepreneur group.

Link is in the bio to join 🙂