Golden Road Digital Marketing and Communications

Golden Road Digital Marketing and Communications Digital Marketing and Communications consultancy. Book a free 30 min introduction call at my website link below!

More followers on social media does NOT equal more sales. Only about 5% of your followers are even seeing your content. ...
01/27/2022

More followers on social media does NOT equal more sales.

Only about 5% of your followers are even seeing your content. They need reminders of why they need to buy that cut through their crowded feed. Click the link in my bio to schedule a FREE 30 mins call to find out how Instagram ads can help grow your business without stressing about growing your followers!

Ask yourself these 👆🏻 questions before you decide to run a social media marketing campaign. Whether you’re doing them yo...
01/24/2022

Ask yourself these 👆🏻 questions before you decide to run a social media marketing campaign. Whether you’re doing them yourself or hiring someone, these are table stakes nuggets to ensure you’ve thought about!

Common question I hear 👆🏻But I find the question behind the question is whether or not a paid social media strategy shou...
01/17/2022

Common question I hear 👆🏻

But I find the question behind the question is whether or not a paid social media strategy should only focus on Instagram versus Facebook. I don’t recommend targeting to one or the other (FB/Insta).

Here’s why 💥 Facebook ads manager does a great job of determining which platform your contact should be served on to reach your target audience.

26% of Facebook users make purchases after clicking a Facebook ad. Despite the higher cost per conversion for ads these ...
01/13/2022

26% of Facebook users make purchases after clicking a Facebook ad. Despite the higher cost per conversion for ads these days, this means your return is worth the investment!!

Short answer: 💥YES!💥78% of American consumers say they’ve discovered new products/companies on Facebook. 60% of users le...
01/03/2022

Short answer: 💥YES!💥

78% of American consumers say they’ve discovered new products/companies on Facebook. 60% of users learn about new products/companies through Instagram. There are BILLIONS of active users on each platform. Successful marketing is all about reaching your target audience where they spend the most time engaged and consuming information.

There are so many people who WANT what you have to sell, it’s just about putting yourself in front of them so they know you’re there when they’re ready to make a purchase!

Click the link in bio to schedule a free, 30 min call to see how FB/Insta ads can help you grow your business this year 🤩

Grateful for a year of beginnings. Here’s to more great things in 2022!
12/31/2021

Grateful for a year of beginnings. Here’s to more great things in 2022!

For all those celebrating tonight, Merry Christmas 🎁🎄
12/25/2021

For all those celebrating tonight, Merry Christmas 🎁🎄

Tuesday Tip: Super common question because FB/Insta make it seem really easy to “reach more followers” by boosting your ...
12/21/2021

Tuesday Tip: Super common question because FB/Insta make it seem really easy to “reach more followers” by boosting your posts.

Short answer is: it’s probably a waste of money if your goals are anything other than engagement (likes/comments). If your business goals are focused on sales, more leads, or more sign-ups, there are better advertising options to maximize your $$$.

We’ll be at L&L Market in Nashville as a vendor for the ’s MarketHER event on Friday, December 17th!Come meet us, suppor...
12/05/2021

We’ll be at L&L Market in Nashville as a vendor for the ’s MarketHER event on Friday, December 17th!

Come meet us, support women-owned businesses, get the last of your Christmas shopping done and take advantage of our 25% off discount for VIP ticket holders!

Targeting is the secret to successful Facebook ad campaign. Golden Road Digital provides custom audience targeting to en...
12/03/2021

Targeting is the secret to successful Facebook ad campaign. Golden Road Digital provides custom audience targeting to ensure your business gets in front of the right people.
Link in bio 👆🏻 to schedule a free intro call to find out how.

Tell one person this week who wouldn't expect it how thankful you are for them! Be specific, why are you thankful?It cou...
11/25/2021

Tell one person this week who wouldn't expect it how thankful you are for them! Be specific, why are you thankful?

It could be your UPS driver, the person on your team at work who has impacted you most, your sibling, a teacher from years ago!

Happy Thanksgiving to you!

The holidays are critical times for your business to capitalize on your existing audiences and followers to purchase fro...
11/22/2021

The holidays are critical times for your business to capitalize on your existing audiences and followers to purchase from you as well as capturing new customers who are looking for what you have to offer. Are you disappointed with the traffic numbers you're seeing on your website lately?

If so, digital advertising via Facebook and Instagram advertising might be the strategy you need to add to your holiday marketing plan.

Book a free 30 min introduction call with Golden Road Digital to find out how you can get major ROI on social advertising during the holidays.

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