Unlock Health

Unlock Health Connecting the dots across managed care and marketing. Together, we're taking the guesswork out of growth.

Unlock Health is a technology and services growth platform that connects the dots across managed care and marketing to help healthcare providers solve today's urgent growth needs while building sustainable performance for the future. Health systems have spent decades limited by the walls separating patient acquisition campaigns, payor contracts, pricing strategy, and the necessary data and technol

ogy required to analyze supply/demand, understand markets, and prove ROI. By breaking down those barriers — and delivering the right mix of consulting, services, and tech enablement to fill the gaps — Unlock Health will enable a massive leap forward in growth and performance. We are unlocking the potential that exists within providers to increase revenue, manage costs, and create healthier communities.

Alexa, what’s the weather like today? Siri, who’s going to win the Super Bowl? Virtual assistants are turning internet s...
01/30/2025

Alexa, what’s the weather like today? Siri, who’s going to win the Super Bowl? Virtual assistants are turning internet searches into conversations. If marketers want to be part of the conversations, we need to evolve too. In our latest blog, Dan Gemp explores strategies for thriving in a zero-click world. Read the full post https://bit.ly/4gnjetD

Healthcare marketing is evolving, and so should your media strategy! Join our media experts Maggie Checinski and Matt Re...
01/24/2025

Healthcare marketing is evolving, and so should your media strategy! Join our media experts Maggie Checinski and Matt Resell as they share key trends and insights shaping the future of healthcare media in 2025.

Don’t miss out! Register today! https://go.unlockhealthnow.com/wbnr-2025-media-trends-021925/

As marketers, we're naturally focused on KPIs. While we're counting engagement rates and click-throughs, are they transl...
01/23/2025

As marketers, we're naturally focused on KPIs. While we're counting engagement rates and click-throughs, are they translating into better health for the consumer? In our latest post, Dan Lavelle challenges healthcare marketers to reconnect with the larger purpose behind our work. Read his full post. https://bit.ly/4h6Von6

Calling all healthcare marketers! Heart disease has been the leading cause of death in the U.S. for over 100 years. And ...
01/22/2025

Calling all healthcare marketers! Heart disease has been the leading cause of death in the U.S. for over 100 years. And yet, so many of the risk factors for it are preventable. Together, we can encourage heart-healthy habits, reduce heart disease, and create healthier communities.

Our latest health awareness post has actionable tips to help your campaigns make a lasting impact. Read it here https://bit.ly/4h6PPF6

New year, new you. But does that mean rebranding, or refreshing the brand you have? Three simple questions can help tell...
01/07/2025

New year, new you. But does that mean rebranding, or refreshing the brand you have? Three simple questions can help tell the tale. Read the full post. https://bit.ly/3UyhUez

Join us, along with Edith Kallas and Joe Whatley of Whatley Kallas, lead counsel representing healthcare providers in th...
01/02/2025

Join us, along with Edith Kallas and Joe Whatley of Whatley Kallas, lead counsel representing healthcare providers in the historic Blue Cross Blue Shield Antitrust Settlement, for an in-depth webinar on the multi-billion dollar settlement and its far-reaching impact on healthcare providers like you.

This is a game-changing moment for the healthcare industry—one that could significantly impact your operations and bottom line. Don’t miss out on crucial insights from the legal experts shaping this monumental settlement.

Register today https://bit.ly/403WPLR

In his guest essay for PRovoke Media, Unlock CEO, Brandon Edwards delves into changes we desperately need in the afterma...
12/23/2024

In his guest essay for PRovoke Media, Unlock CEO, Brandon Edwards delves into changes we desperately need in the aftermath of the murder of Brian Thompson, UnitedHealthcare CEO. The U.S. healthcare system is a disaster—for patients, providers, employers and taxpayers. Yet change should come through conversation, negotiation and understanding, never violence. Read the essay. https://bit.ly/49Z34Fd

12/20/2024

“Networking will cause the opportunities in your life to come to you. It's very rare that I'm chasing. I don't chase. I don't have to, because I just show up. I listen, I'd let people know that I care about them. And then those opportunities will come to come to the person” JoySutton Vice President, Brand & Communications for American Addiction Centers discussing the power of genuine connections and how we can build authentic networks that fuel both our personal and professional lives.

Tune in to hear more about how these principles can help you grow both professionally and personally. https://apple.co/3BQlviF

The landmark Blue Cross Blue Shield (BCBS) antitrust settlement, led by Whatley Kallas LLP, provides $2.8 billion in mon...
12/20/2024

The landmark Blue Cross Blue Shield (BCBS) antitrust settlement, led by Whatley Kallas LLP, provides $2.8 billion in monetary compensation as well as transformational system improvements to the BlueCard program. Despite this immense value, misleading narratives are suggesting providers should opt out and pursue independent claims. In our latest blog post, guest author Jeffrey Gold, Special Counsel at the Healthcare Association of New York State (HANYS), explains why opting out of the settlement is a risky path and what providers stand to lose. Spoiler: the risks of opting out far outweigh any potential rewards. https://www.unlockhealthnow.com/resources/blogs/the-risks-of-opting-out-of-the-landmark-bcbs-antitrust-settlement/

With over 90% of Americans using the internet today a digital presence is critical. Enterprise websites are your digital...
12/17/2024

With over 90% of Americans using the internet today a digital presence is critical. Enterprise websites are your digital welcome mat and serve many purposes with multiple audiences. But if you’re looking for nimbleness and flexibility, microsites may be a better fit.
In our latest post, Matt Russell offers healthcare marketers insights into how microsites can offer curated member experiences, boost agility, and even improve SEO performance. https://www.unlockhealthnow.com/resources/blogs/microsites-nimble-targeted-effective/

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