Granite Hill Media

Granite Hill Media "Giving Your Brand a Story, Your Business, A Voice. Storytelling | Media Consultant | Creative & Con Wrong! Sincerely,

Aron Plucinski
President & CEO

Greetings, my name is Aron Plucinski and for more than two decades I've uncovered, discovered and told many stories for broadcast, business, artists and influencers. As a Television Producer, I've dug deep to uncover and tell stories about people and businesses for shows like Undercover Boss, Guy Fieri's Restaurant Hustle, Food Network's Chef Maneet Chauhan, Breakthrough with Tony Robbins, Mounta

in Men, Biker Build-Off, Storm Chasers and, many others. What's funny is over my crazy-awesome career, I hear time and time again from my clients that "they don't have a story worth sharing or that they think they are boring to people." Today, I work with and advise my clients, provide a compelling brand story and give your business a voice that connects you with your customers. We deliver creative support and solutions for your business' needs in order to help you reach new customers while maintaining longterm consumer trust and sales. From concept development, content creation and communications support, we are here to support you.

Share your story, be vulnerable, be authentic and don’t brag.When you share the story of your business, you not only bui...
04/13/2026

Share your story, be vulnerable, be authentic and don’t brag.
When you share the story of your business, you not only build a relationship with your customers, you build loyalty that keeps them coming back.

Congrats to our friends and clients Hancock Family Farm  for Edible Nashville article about their farm, family and marke...
04/02/2026

Congrats to our friends and clients Hancock Family Farm for Edible Nashville article about their farm, family and market. An amazing story that continues to blossom through generations. Bravo!

Congrats to the  on new beginnings and a beautiful marquis sign to light up downtown! We can’t wait to feature a film th...
03/14/2026

Congrats to the on new beginnings and a beautiful marquis sign to light up downtown! We can’t wait to feature a film there!

Strawberry season is coming to Robco and Hancock Family Farm soon enough! If you’ve not stopped by you’re missing out. A...
03/11/2026

Strawberry season is coming to Robco and Hancock Family Farm soon enough! If you’ve not stopped by you’re missing out. And yes they grow a lot of what they sell during harvest season and source excellent meat and produce year ‘round.

Excited to have our clients Hancock Family Farm to be featured in the upcoming issue of Edible Nashville and honored for...
03/09/2026

Excited to have our clients Hancock Family Farm to be featured in the upcoming issue of Edible Nashville and honored for some of our photos to be considered for the Magazine cover as well with #5 for Strawberries and #7 for peaches. We love working with our clients to help brand and market their business and help share their story.

Big news at Granite Hill Media. I stood up and took my first steps today pain free minus the surgery stuff of course but...
02/18/2026

Big news at Granite Hill Media. I stood up and took my first steps today pain free minus the surgery stuff of course but pain free after my anterior total right hip replacement. I want to say thank you to my family, friends, colleagues and support team for today was one of the biggest days of my life as I got my right hip replaced and I am now recovering. For almost 9 years I’ve lived in pain, struggled to walk and for the last several it has been absolutely brutal, doubting my body and myself, and yes sometimes I must admit I struggled with wanting to live/ to be here sometimes. But with support from such an incredible circle of people and from God, today marks a new beginning. This pain has been an incredible teacher, it’s brought me to my lowest and made me face myself, the good, but more so the bad parts that I see and don’t like about myself. I’ve also learned humility and hope, accountability and that I have a lot more to learn and grow from. To the ones who’ve pushed me, supported me, been able to share the darkest of the darkest with and really listened, I am forever grateful.

Now the next phase starts, PT, strength and conditioning and building a new man.

For anyone going through it with whatever your struggle is, please don’t give up and reach out to your support people when it’s gets darker than heck.

I share this experience, strength and hope today because I needed to, and to give a testament of thanks and faith. And for anyone who needed to hear this.

Thank you, thank you, thank you 🙏

Can’t wait to get back to work.

Sunset over Coopertown this evening. Power conitnues to come back on, but many still without. Thanks to our Linemen, fir...
01/28/2026

Sunset over Coopertown this evening. Power conitnues to come back on, but many still without. Thanks to our Linemen, first responders and road crews for all of their hard work. Prayers to all.

What’s the most important question a brand, business, film, show or influencer must answer?That is a question I get aske...
01/09/2026

What’s the most important question a brand, business, film, show or influencer must answer?

That is a question I get asked a lot. Sitting down at my favorite local coffee shop today and journaling after a great leg workout, I decided that it was time to write this. The answer is plain and simple- What are you selling?

Now my local coffee shop has it figured out obviously but for many businesses and brands they do not. While economies and job markets shift, there are a lot of brands, businesses and influencers adapting and adjusting to ever-changing markets. As they race to build a new business, sell their products, services and beyond, at the end of the day it comes down to “what they are selling” and more and more, that answer seems to go to the wayside.

However and wherever you distribute your messaging, people need to keep in mind what they are selling with every piece of content that they are creating, producing and sharing.

In this day and age, I see so many businesses just focusing upon being an influencer. Or just random content with captions that make no sense at all. They run in front of the camera to share their story without considering their product nor their business and what it is that they are actually selling.

It really comes down to what it is and the rhyme behind the reason.

What do I mean by this? Let’s say you own a cookie company and you just share the day in and day out about your life as an owner and never talk about the cookie, the ingredients, the love and passion poured into making those cookies. You never actually build a brand around your cookie nor tell the story because you’ve gotten distracted and make it about yourself instead of your brand and product. How is anyone supposed to fall in love with your product if they’ve never tasted it? Sure getting to know the people behind the business is important but are you selling yourself and the hard work it takes to make, market and sell a cookie or are you actually selling the actual cookie and integrating that into your story? I challenge you to think about that.

Really sit down, think about it and then answer the question, “what are you selling.” This will help you pull focus and give you, your story and your content direction.

And one more thing, when your business changes and adapts, when you offer new products and services, make sure you sit down and answer that question again and again. If you cannot explain and demonstrate what you are selling you won’t build a relationship with a customer, you’ll lose and confuse them.

It’s not about you, it is about what you are selling and the story you’re telling.

Happy New Year from Granite Hill Media. After waking up at 5:55am (I always set my alarm to that time for good luck) and...
01/01/2026

Happy New Year from Granite Hill Media. After waking up at 5:55am (I always set my alarm to that time for good luck) and wondering how much of the planet is hungover today, I thanked God for having me here another day, got dressed, slammed a glass of warm lemon water and headed to the gym for a leg workout. The gym was empty which was inspiring to me because it’s a reminder that I’m with a special breed this morning putting in the work and doing their best to stay consistent, disciplined and motivated. I went to bed early, I am grateful to be here, to be putting in the work and grateful for the struggle when it comes down to it. Afterwards, I checked my emails, followed up with some work to dos and I am now writing this as the balance between work and personal life has never been an easy balance for me but with that said…

Business and service has had a greater impact upon me now, more than ever because helping people is healing, helping clients is meaningful, therapeutic, rewarding, being a buttress in their Cathedral and a part of their team is an honor, it’s spiritual. And, if I can be honest, sometimes a great distraction from the pain.

At the same point, when a client and friend of mine (who’s built his business into a multi-million dollar business that employs part of a city) once said, “when I turned off the clock in my business I let the expectations go and the work flows.” I never forgot that.

Running Granite Hill Media is a true blessing because now more than ever companies, businesses and people need help finding direction, creating content, building a brand, logo and website design, sharing what they are doing, their accomplishments, experience, strengths and hope. Most importantly it comes down to- telling their story with meaning and focus.

Leaving the TV industry of LA and moving to Tennessee to start a business was a big move for me. I moved away from familiarity and friends (but I have experience with that leaving Maine as a teenager where I am originally from and then San Francisco once again after completing my University Degree) to a new market and small town where most of the people here, were born and raised. But having that outside perspective has always allowed me to serve people better as well because I have an out of the box viewpoint that gives me the advantage to help clients see the cracks, flaws and incredible points to work on focus in on and to talk about.

What Granite Hill Media continues to provide in 2026 is a solid foundation to our clients founded in quality, passion and simplicity. As Pablo Picasso said “It took me four years to paint like Raphael, but a lifetime to paint like a child.” I believe in what he said. The media and storytelling game needs more of that- a childlike passionate drive with open eyes and a love to create. And within that as well, to be a force of wonder, inspiration and relatability to bring consumers, businesses and brands together in common bond.

Happy New Year.

Where family and friends shall gather, memories and stories are made to share for generations to come. Happy Thanksgivin...
11/26/2025

Where family and friends shall gather, memories and stories are made to share for generations to come. Happy Thanksgiving.

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Nashville, TN
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